food Marketing - Technology 4/2025
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4/25<br />
Vol. 39 • 31377<br />
ISSN 0932-2744<br />
Cover: Disinfection Made<br />
Sustainable Rice<br />
<strong>food</strong> <strong>Marketing</strong> Easy & <strong>Technology</strong> • August <strong>2025</strong><br />
Farming<br />
Trends in Pizza<br />
Production<br />
Reusable Packaging<br />
Solutions
Enquire<br />
about a stand<br />
The unmissable<br />
ingredients event<br />
Fi Europe is where the<br />
F&B ingredients industry<br />
comes together to connect,<br />
innovate and drive the<br />
future of <strong>food</strong>.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Editorial<br />
Data in the packaging environment<br />
The packaging landscape is changing<br />
rapidly and is catching even<br />
experienced professionals off<br />
guard. This goes beyond materials<br />
and content. The new Extended<br />
Producer Responsibility (EPR) rules<br />
are transforming everything from the<br />
design of packaging to the calculation<br />
of its costs. With stricter ecomodulation<br />
fees, mandatory recyclability<br />
thresholds, and mounting<br />
pressure for transparency, the cost of<br />
packaging is no longer just a materials<br />
issue. It is also a data issue.<br />
This change is also a moment of rare<br />
opportunity. Alongside challenges,<br />
digitalisation offers an equally powerful<br />
path forward – a way not just to<br />
comply, but to lead.<br />
At its core, EPR is is a policy<br />
approach that makes manufacturers<br />
accountable for the environmental<br />
impact of their products throughout<br />
their lifecycle, focusing on recycling<br />
and waste disposal. To do that<br />
well, businesses need visibility and<br />
accurate, structured, shareable<br />
data. That means knowing what is<br />
in your packaging, where it is used,<br />
how it performs, and what happens<br />
to it after use. It also means using<br />
that knowledge strategically to make<br />
better choices, unlock eco-modulation<br />
bonuses, and avoid spiralling costs.<br />
Arno Melchior, retired Global Packaging<br />
Director at Reckitt, knows this<br />
challenge intimately. After more than<br />
three decades leading global pack-<br />
aging efforts at one of the world’s<br />
best-known FMCG groups, he has<br />
seen the data gap first-hand and the<br />
damage it can do.<br />
“While I was working, I got involved in<br />
many trade associations. You must<br />
always consider the large companies,<br />
such as P&G, Unilever and Reckitt, as<br />
well as other multinationals are datadriven.<br />
They have a lot of data. But<br />
then you see the small and mediumsized<br />
companies and often they don’t<br />
have proper specification systems.<br />
They get a PDF from their supplier and<br />
put it somewhere, maybe a printout<br />
in a folder or a digital folder. That’s<br />
where the specification lives.”<br />
This lack of digitalisation becomes<br />
critical under evolving regulations.<br />
Melchior believes that one of the most<br />
important steps any business can take<br />
is to assign a clear owner to packaging<br />
data. “It’s very important to have a<br />
person who deals with packaging,<br />
maybe someone who covers quality<br />
and packaging, but they need to<br />
manage packaging data properly.”<br />
The complexity is increasing fast. “We<br />
need more and more data,” he says.<br />
“It’s not enough anymore to know a<br />
bottle is made of PET or HDPE. We<br />
need to know what makes up the HDPE<br />
or PET, what’s in the masterbatch, and<br />
what substances it contains. Soon,<br />
we’ll need a substance breakdown<br />
of our packaging, and that’s where<br />
suppliers and their suppliers come in.<br />
The whole value chain needs to work<br />
Ian Healey<br />
Editor-in-Chief<br />
together, otherwise we don’t get the<br />
data.”<br />
Part of the solution lies in rediscovering<br />
the value of in-person<br />
learning and industry collaboration.<br />
Events like London Packaging Week,<br />
PackExpo, Fachpack and others are<br />
important opportunities to discuss<br />
issues and discover innovations. We<br />
need to find time to visit to fairs, walk<br />
the aisles, ask questions, and find<br />
new ideas. These are the real benefits<br />
of going to this kind of event. In the<br />
end, the future of packaging will not<br />
be decided by policy alone. It will be<br />
shaped by those who understand<br />
that data is not just about control,<br />
but creativity. Not just regulation, but<br />
reinvention.<br />
Sincerely<br />
If you like it – subscribe!<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong> <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August 3<strong>2025</strong>
Contents<br />
Subscribe now…<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> August <strong>2025</strong><br />
3 Editorial<br />
42 Impressum<br />
Ingredients<br />
PetFood PRO magazine wants to<br />
emphasize the high level of quality<br />
and care in the production of pet <strong>food</strong><br />
through the choice of ingredients, the<br />
choice of technology and the choice<br />
of packaging materials.<br />
International Magazine September 2022 ISSN 2628-5851<br />
<strong>Technology</strong> & <strong>Marketing</strong> 3/22<br />
10 IFT FIRST <strong>2025</strong>: Proteins, More Proteins, and then<br />
Healthy Carbs and Natural Colors<br />
14 Ingredient with Enhanced Bioavailability Recently<br />
proved its Worth in a Clinical study on Mobility<br />
16 Ambitious Sustainable Rice Farming Project in Vietnam<br />
18 Gluten-free Flour from the Tuber<br />
Processing<br />
6 Disinfection Measurement and Dosage in<br />
Bottle Washing made Easy<br />
20 High-class Engineering Partner: Evaporate Operating<br />
Costs!<br />
22 Chocolate meets Baked Goods: Innovative Production<br />
Solutions at iba <strong>2025</strong><br />
24 Intelligent, Balanced, Stable: Drive <strong>Technology</strong> en<br />
sures Safe Operation<br />
27 Cutters and Grinders with Effective Hygiene Solutions<br />
28 Trends in the Growing Frozen Pizza Sector<br />
Packaging<br />
Ingredients: Plant-Based Food, Black Soldier Flies, Fibers and Ce lulose, Grain Acceptability<br />
Processing: Wet Pet<strong>food</strong> Processing, Quality Control, Heat Exchangers, Mixing<br />
Packaging: Pouches and Alutrays, No Waste, Weighing Investment<br />
30 Double Gold at Environmental Packaging<br />
Awards for Sustainability Leaders<br />
31 Streamlining Seasonal Shutdowns: Ensuring<br />
Operational Continuity<br />
32 Transforming the Food Supply Chain: how Reusable<br />
Packaging Solutions touch Every Meal<br />
<strong>Technology</strong> & <strong>Marketing</strong><br />
www.pet<strong>food</strong>pro-mag.com<br />
Departments<br />
35 <strong>Marketing</strong><br />
38 drinktec <strong>2025</strong><br />
39 Calendar of Events<br />
40 Iran agro<strong>food</strong> <strong>2025</strong><br />
42 Index
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
Vol. 39 • 31377<br />
ISSN 0932-2744<br />
4/25<br />
Cover:<br />
The challenge is cleaning deposit bottles<br />
is to dose enough chlorine dioxide to<br />
guarantee reliable disinfection. And at<br />
the same time keep the concentration<br />
low enough to save costs and protect<br />
the system from corrosion. Typical<br />
process challenges – especially all kinds<br />
of fluctuations – make chlorine dioxide<br />
measurement considerably more difficult.<br />
The solution is given as a case study in our<br />
cover story this month.<br />
Our Cover Story starts on page 6.<br />
15—19 September <strong>2025</strong><br />
Munich, Germany<br />
Grow with the Flow<br />
Cover: Disinfection Made<br />
Easy<br />
Sustainable Rice<br />
Farming<br />
Trends in Pizza<br />
Production<br />
Reusable Packaging<br />
Solutions<br />
Photo: Endress+Hauser<br />
Rice Production<br />
Sustainable rice production can almost halve greenhouse gas<br />
emissions and reduce water usage by 30%, without any loss in<br />
yield. To reduce the environmental impact of rice production and<br />
encourage the transition to sustainable, climate resilient rice cultivation,<br />
an integrated approach is essential. This is the driving<br />
force behind a new project in Vietnam, which includes guidance<br />
on efficient water management and responsible use of pesticides<br />
and fertilizers, with demonstration fields used to showcase<br />
practical applications. See more on page 16.<br />
World’s Leading Trade Fair<br />
for the Beverage and Liquid<br />
Food Industry<br />
Experience the comprehensive range<br />
of products across the entire value chain,<br />
from raw materials to packaging and<br />
logistics solutions – all in action.<br />
Network with industry experts, discover<br />
the “The Next Big Thing”, and gain<br />
valuable insights into the key topics:<br />
Pizza Processing<br />
New technology can now deliver precision and expertise to pizza<br />
manufacturers. This includes an extensive ability to effectively<br />
cut a gamut of shapes to provide precision cuts within the targeted<br />
specifications. Many ingredients go into creating different<br />
styles of frozen pizza and ingredients vary depending on product<br />
characteristics. For toppings, fruits and vegetables rely on gentle<br />
cutting methods, whereas alternative proteins require more<br />
aggressive methods. Reduction of ingredients for sauces and<br />
crusts down to micro-dimensions is necessary to produce the<br />
ideal frozen pizza. Read more on page 28.<br />
Data2Value<br />
Lifestyle & Health<br />
Circularity &<br />
Resource Management<br />
Reusable Packaging<br />
In a world where supply chains are the invisible lifeline delivering<br />
<strong>food</strong> from farm to fork, the pressure on companies to have a<br />
safe and sustainable solution has never been greater. A global<br />
leader for 100% reusable and recyclable plastic packaging and<br />
pooling solutions, is playing a crucial role in reshaping the modern<br />
<strong>food</strong> supply chain, ensuring that every meal begins with smarter<br />
logistics and ends with satisfied, sustainability-conscious<br />
consumers. <strong>food</strong> <strong>Marketing</strong> In today’s & <strong>food</strong> <strong>Technology</strong> supply chain, • February the right 2016packaging<br />
5<br />
choices are proving more essential than ever. Read more on<br />
page 32.<br />
drinktec.com<br />
Are you ready?<br />
Secure your ticket today!
Cover Story<br />
Disinfection Measurement and Dosage in<br />
Bottle Washing made Easy<br />
What happens after you‘ve returned your bottle?<br />
A deposit bottle is usually cleaned,<br />
disinfected and refilled around thirty,<br />
up to fifty times. One such bottle<br />
washing system is located at Maisel‘s<br />
brewery in Bayreuth, Germany. The<br />
disinfection panel installed there<br />
not only provides precise measured<br />
values, but also controls the optimum<br />
disinfectant dosage.<br />
Challenge<br />
The cleaning process begins with the<br />
bottles being emptied of residue, presoaked<br />
and flushed out. They are then<br />
cleaned in alkaline solutions and water<br />
baths, disinfected with chlorine dioxide<br />
and finally rinsed. The challenge here<br />
is to dose enough chlorine dioxide to<br />
guarantee reliable disinfection. And at<br />
the same time keep the concentration<br />
low enough to save costs and protect<br />
the system from corrosion.<br />
Typical process challenges – especially<br />
all kinds of fluctuations – make chlorine<br />
dioxide measurement considerably<br />
more difficult. The ancient wisdom of<br />
Heraclitus – “nothing is as constant as<br />
change“ – applies in a particular way: In<br />
the form of temperature fluctuations,<br />
fluctuations in flow velocity and<br />
irregular downtimes (for example, due<br />
to maintenance and washing cycles).<br />
In addition, short-term pressure peaks<br />
pose a risk of damage to the diaphragm<br />
cap. And there is something else that<br />
favors incorrect measured values:<br />
The high dirt load in the medium. This<br />
means that the washing liquid usually<br />
contains a lot of label residue, which<br />
contaminates the sensor diaphragm.<br />
Measured values are the basis for<br />
the dosage. If they are incorrect, the<br />
chlorine dioxide concentration will be<br />
too high or too low. This not only results<br />
in high costs, but also puts people and<br />
machines at risk.<br />
“We were only able to develop this<br />
panel solution together because we all<br />
pulled together as partners. We have<br />
always believed in Endress+Hauser<br />
and have been very satisfied for years.<br />
I don‘t think it‘s an exaggeration to<br />
say that we now have the most stable<br />
measurement and control system in<br />
the industry,“ says Hannes Kauper<br />
Head of Filling and Brewing <strong>Technology</strong><br />
Maisel Bros. Brewery.<br />
Solution<br />
In 2024, Brauerei Gebr. Maisel,<br />
together with Endress+Hauser, developed<br />
and installed a panel solution<br />
that makes the measuring completely<br />
self-sufficient and independent of<br />
these challenges. The result is a<br />
stable, low-maintenance and reliable<br />
disinfection measurement system<br />
that enables optimum dosage and<br />
works as follows:<br />
1. Rinse water<br />
2. Sample water<br />
3. The upstream filter effectively<br />
protects the sensor from<br />
contamination and filters out all<br />
label residues. It is automatically<br />
backwashed every two hours via a<br />
fresh water valve (1) controlled by<br />
the transmitter.<br />
4. The pressure regulator limits<br />
the pressure so that the sensor<br />
diaphragm does not rupture due to<br />
overpressure or underpressure.<br />
5. The Flowfit CYA27 flow assembly<br />
for multi-parameter measurements<br />
with the chlorine dioxide sensor<br />
and flow measurement ensure<br />
a constantly sufficient flow for<br />
precise measurement.<br />
6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Cover Story<br />
Hannes Kauper (Dipl.-Ing.) at the transmitter that delivers more than just measured values<br />
Image source: Endress+Hauser<br />
6. The Liquiline transmitter not only<br />
supplies the measured value, but<br />
also enables the panel with its<br />
control engineering to become a<br />
complete solution.<br />
In the panel itself, the transmitter<br />
controls the opening and closing of<br />
the flush and sample water valves,<br />
depending on whether measuring or<br />
flushing is taking place.<br />
In the process, it controls the dosing<br />
pump and thus enables chlorine<br />
dioxide dosing – optimized for the<br />
various operating modes (e.g. start-up,<br />
washing, rinsing, emptying or draining).<br />
The panel: Optimized for bottle washing processes in the <strong>food</strong> industry<br />
Image source: Endress+Hauser<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
7
Cover Story<br />
Image source Endress+Hauser Image source Endress+Hauser<br />
Brauerei Gebr. Maisel and Endress+Hauser: Joining forces to achieve their goal. Left, Sven Müller, Deputy Head of Filling Maisel Bros. Brewery<br />
For example, the programmed solution<br />
uses the math module to regulate the<br />
dosage<br />
Benefits: Safety and savings thanks<br />
to process optimization In contrast to<br />
pure inline measurement, the panel<br />
solution compensates for the typical<br />
process challenges described above.<br />
This ensures a reliable measured value<br />
and a stable process. This means that<br />
the optimum dosage can not only be<br />
determined, but also implemented<br />
directly by the control system. This safely<br />
disinfects the bottles, prevents corrosion<br />
damage in the plant and saves costs:<br />
“Thanks to the stable measurement,<br />
we were able to reduce the target<br />
concentration and save a total of 35%<br />
chlorine dioxide.“ Sven Müller, Deputy<br />
Head of Filling Maisel Bros. Brewery<br />
Maintenance optimization<br />
This all-inclusive package and the<br />
stable conditions on the panel<br />
reduce the maintenance effort by<br />
automatically cleaning the measuring<br />
point. It improves workplace safety and<br />
eliminates the need for frequent manual<br />
rinsing. The solution enables employees<br />
without programming knowledge to<br />
set controls such as flush cycles on<br />
the Liquiline transmitter themselves.<br />
In addition, the brewery‘s calibration<br />
data shows that there was no sensor<br />
drift within six months. This meant that<br />
no adjustment was necessary and the<br />
maintenance interval of the sensor was<br />
significantly extended.<br />
fmt<br />
For more information:<br />
www.endress.com/<strong>food</strong>-beverage
Cover Story<br />
bioavailability & clean label combined<br />
New clinical study on mobility<br />
A relevant ingredient for supporting physical effort<br />
and optimizing the recovery phase.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
9
Ingredients<br />
IFT FIRST <strong>2025</strong>:<br />
Proteins, More Proteins, and then<br />
Healthy Carbs and Natural Colors<br />
By starting with a lactose-free milk<br />
base loaded with 13 essential nutrientsby<br />
Donna Berry<br />
Three exhibitors at IFT FIRST <strong>2025</strong>,<br />
which was held July 13-16 in Chicago,<br />
came together to serve a prototype<br />
that could have been the theme of<br />
this year’s exhibition: proteins, more<br />
proteins, healthy carbs and natural<br />
colors. BENEO, a manufacturer of<br />
functional ingredients; California<br />
Natural Color, a global ingredient<br />
supplier of grape juice concentrates,<br />
natural colors and grape seed extract;<br />
and GELITA, a specialist in collagen<br />
peptides, collagen and gelatin;<br />
developed a performance drink<br />
concept that showcased the individual<br />
strengths of each company.<br />
The result of the partnership was a<br />
clean-label, milk-based sports drink<br />
that provides a range of scientifically<br />
proven benefits for improving<br />
performance. It delivers sustained<br />
energy, enhances the effects of<br />
endurance training and promotes<br />
efficient fat burning. The concept<br />
speaks to the many consumers<br />
now taking a proactive approach<br />
to supporting their health through<br />
exercise.<br />
-protein, calcium, phosphorus,<br />
iodine, potassium, selenium, zinc<br />
and vitamins A, D, B2, B3, B5 and<br />
B12—the beverage formulation had a<br />
kickstart to providing solid nutrition.<br />
The beverage got a protein boost with<br />
GELITA’s bioactive collagen peptides,<br />
PeptENDURE, which are scientifically<br />
proven to enhance endurance<br />
performance. Daily consumption has<br />
been shown to significantly improve<br />
running capacity, increase fat-free<br />
mass and support muscle regeneration<br />
compared to a placebo.<br />
The protein-packed beverage then<br />
was fortified with BENEO’s smart<br />
carbohydrate Palatinose, which<br />
provides a mild sweetness, lowglycemic<br />
profile and a sugar-like taste.<br />
The ingredients’ scientifically proven<br />
effects include sustained energy<br />
supply, fat oxidation and hydration,<br />
supporting fitness goals and body<br />
composition.<br />
Finally, for visual appeal, California<br />
Natural Color’s Pure Brown Carrot was<br />
included. It is a high-strength, natural<br />
color in a unique crystal format that is<br />
highly stable--holding up to heat, light<br />
and pH--and easily soluble. The color<br />
also aligns with consumer preference<br />
for a clean label with the ingredient<br />
labelled as “vegetable juice for color”<br />
in the U.S., supporting a simple,<br />
recognizable label that consumers can<br />
trust.<br />
Proteins and Fiber Unite<br />
Dairy made a noticeable comeback<br />
at IFT FIRST <strong>2025</strong>, having been<br />
overshadowed in previous years by<br />
the plethora of plant protein suppliers<br />
showcasing their innovations. Leprino<br />
Nutrition, for example, served a<br />
high-protein salted caramel pudding<br />
designed to support muscle repair<br />
and growth after exercise. The protein<br />
content—20 grams per 130-gram<br />
portion—also provides satiety, helping<br />
curb hunger pangs and aiding weight<br />
management.<br />
The American Dairy Products Institute<br />
(ADPI) showcased a clear, mangoflavored<br />
gel-like dessert made with<br />
acidified whey protein isolate and<br />
galacto-oligosaccharides. The latter is<br />
a prebiotic fiber inherent to dairy and<br />
is associated with improved mineral<br />
absorption and brain health.<br />
KJ Burrington, vice president of<br />
technical development at ADPI,<br />
explained that the low-calorie, proteinand<br />
fiber-enhanced dessert was<br />
designed to appeal to those on GLP-1<br />
medications. These consumers rely on<br />
medications that trick the body into<br />
feeling full by manipulating the satiety<br />
hormone known as glucagon-like<br />
peptide-1, or simply GLP-1.<br />
Photo: BENEO<br />
These dieters need nutrition but<br />
barely have an appetite. Many are<br />
turning to single-serve portions of<br />
easy-to-eat, high-quality, proteinpacked<br />
<strong>food</strong>s, which is fueling dairy’s<br />
new-found popularity, especially in<br />
beverages and bars. Formulators are<br />
boosting the nutrition composition of<br />
10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Ingredients<br />
these products to make them more<br />
complete. Some may add prebiotic<br />
fibers, probiotics or slow-metabolizing<br />
sugars.<br />
“At IFT, we showcased our toolbox of<br />
natural ingredients that are valuable<br />
and proven companions for losing<br />
weight, be it during, after or without<br />
GLP-1 medication,” said Jon Peters,<br />
sales director-Americas for BENEO.<br />
“With managing weight being usually<br />
a lifelong journey, nutritious solutions<br />
are needed that are effective and can<br />
be used long-term.”<br />
Weight management journeys encompass<br />
different stages. In addition to<br />
nutrient-dense <strong>food</strong>s for those on<br />
GLP-1 medications, Peters said the<br />
need for fiber and protein remains<br />
equally important for those dieting the<br />
“traditional” way without medication.<br />
“Consumers are interested in<br />
stimulating GLP-1 naturally,” he said.<br />
“Palatinose helps stimulate the body’s<br />
natural GLP-1 release, supporting<br />
satiety and stable blood sugar- two<br />
critical benefits for sustained weight<br />
management.”<br />
Alongside supporting the body’s<br />
natural GLP-1 response, developing<br />
satiety-promoting diets is key to<br />
addressing a major consumer concern:<br />
regaining weight after dieting. Fiber<br />
and protein play an important role in<br />
generating a natural feeling of fullness<br />
and should be a vital part of everyday<br />
meals.<br />
Foodology by Univar Solutions<br />
showcased a range of GLP-1-friendly<br />
products including a better-for-you<br />
power brownie fortified with Sensus<br />
Fruitafit CLR and Sensus Frutalose<br />
SF75 fibers and reduced in sugar using<br />
Cargill Truvia Stevia RA95.<br />
Protein and fiber suppliers exhibiting<br />
at IFT FIRST prioritized these three<br />
approaches to weight loss and<br />
management. Many showcased new<br />
sources of protein and fiber.<br />
Burcon NutraScience Corporation,<br />
for example, used IFT FIRST to debut<br />
Solatein, a line of 90%-plus protein<br />
ingredients derived from sunflowers.<br />
“Sunflower is the world’s third-largest<br />
oilseed crop—behind soy and canola/<br />
rapeseed—and is a natural oilseed<br />
source of non-GMO, non-allergenic,<br />
clean-label protein,” said Paul Lam,<br />
director-investor relations and<br />
communications at Burcon. “Sunflower<br />
seed is an excellent source of<br />
nutrition, composed of approximately<br />
21% protein and 51% oil, with a rich<br />
source of dietary fiber, vitamins and<br />
minerals. Once the oil is extracted<br />
from the seeds, the remaining meal byproduct<br />
is traditionally fed to livestock<br />
as animal feed.”<br />
By upcycling the sunflower meal byproduct,<br />
Burcon’s proprietary process<br />
allows for the production of highly pure,<br />
<strong>food</strong>-grade protein ingredients from<br />
sunflower seeds. The end product is a<br />
highly sustainable, clean-tasting protein<br />
ingredient. The company showcased its<br />
use in a protein-fortified hummus.<br />
Pitching Sustainability<br />
The Pitch competition took place on<br />
the third and final day of IFT FIRST.<br />
It involved six technology startup<br />
finalists competing for financial<br />
support to help bring their global <strong>food</strong><br />
system solutions to market.<br />
The first place winner was Plantible’s<br />
Rubi Protein, a functional and nutritional<br />
plant-based protein ingredient<br />
that allows <strong>food</strong> manufacturers to<br />
replace eggs, dairy ingredients and<br />
synthetic emulsifiers with a single<br />
clean ingredient. The highly soluble<br />
protein foams, emulsifies and binds,<br />
often outperforming whole eggs, whey,<br />
skim milk powder and methylcellulose<br />
in commercial <strong>food</strong> applications,<br />
according to Tony Martens, CEO. The<br />
company received $10,000 from the<br />
competition sponsor Seeding The<br />
Future Foundation.<br />
Martens explained that the Rubi<br />
Protein is found in all green plants<br />
and plays an important role in photosynthesis.<br />
Using advanced scientific<br />
methods, the company has been able<br />
to commercial it from lemna leafy<br />
green aquatic plants. Unlike most<br />
plant proteins, Rubi contains all nine<br />
essential amino acids and has a protein<br />
digestibility score of one, which is<br />
similar to animal protein and soy.<br />
“We grow lemna on aqua farms. Lemna<br />
requires 10-times less water than<br />
soybeans and almost 100-times less<br />
than beef,” according to Martens. “It<br />
uses zero arable land.”<br />
Agri-tech firm Crush Dynamics was<br />
the runner-up in The Pitch, receiving<br />
a $2,500 award. The company’s<br />
proprietary fermentation process<br />
enhances sweetness perception and<br />
reduces off-notes in plant-based<br />
proteins. The patented technology<br />
involves using bacteria and yeast<br />
to transform grape pomace into a<br />
bioactive ingredient. Pomace is the<br />
residual biomass generated during<br />
the grape pressing process in the<br />
manufacture of juice and wine.<br />
Photo: CarobWay Bars<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
11
Ingredients<br />
The ingredient offers clean-label<br />
antioxidant functionality. It also helps<br />
improve the flavor of <strong>food</strong>s, while<br />
enabling a reduction in added sugars,<br />
sodium and synthetic additives.<br />
Upcycling was important messaging<br />
for many IFT FIRST exhibitors. Food<br />
tech company CarobWay GmbH<br />
unveiled its carob-derived prebiotic<br />
fiber. CarobBiome is loaded with<br />
naturally occurring polyphenols that<br />
actively nourish the gut microbiota,<br />
delivering benefits to the gut without<br />
the discomforts often associated with<br />
fibers. Its positive prebiotic effects<br />
are currently undergoing preclinical<br />
assessment.<br />
“Not all prebiotics are equal,” said<br />
Udi Alroy, CEO and co-founder of<br />
CarobWay. “While many fibers on<br />
the market can cause some level of<br />
stomach discomfort, CarobBiome is<br />
specifically designed to ease bloating<br />
and maintain a happy tummy. Moreover,<br />
it is completely natural, vegan, and<br />
allows for a clean, simple ingredients<br />
label. It also is highly nutritious.”<br />
The fiber is sourced from upcycled<br />
carob pulp, taking a zero-waste<br />
approach. Carob, one of the most<br />
ancient <strong>food</strong> sources, is a uniquely<br />
sustainable and resilient crop that<br />
thrives on non-arable, rocky lands<br />
where other crops cannot grow. It<br />
requires minimal water input and<br />
virtually no chemical fertilizers or<br />
pesticides. With low labor demands<br />
and natural resistance to pests and<br />
drought, carob enables cost-effective,<br />
regenerative agriculture even in<br />
marginal environments, according to<br />
Alroy.<br />
COMET launched a new grade of<br />
prebiotic fiber, Arrabina L. It’s made<br />
using a patented extraction process<br />
from non-GMO wheat, the sidestream<br />
of the plant that is not harvested for<br />
flour manufacturing. COMET featured<br />
it in ice cream samples.<br />
Arrabina is gluten-free wheat fiber<br />
extract that contains a natural blend<br />
of prebiotics including arabinoxylans,<br />
lignin and polyphenols. It has clinically<br />
proven metabolic health benefits and<br />
exceptional tolerability, even at four<br />
or more servings daily, according to<br />
research.<br />
It was specifically developed to fill the<br />
market need for a low-dose prebiotic<br />
fiber that can be used in a wide array<br />
of formulations due to its exceptional<br />
solubility and low viscosity, according<br />
to Hannah Ackermann, vice president<br />
of marketing and nutrition affairs. The<br />
new grade is lighter in flavor and color<br />
than the original version. Interestingly,<br />
the original version—which has a slight<br />
brownish color--is being pursued by<br />
bakers to assist with cocoa reduction.<br />
Speaking of Color<br />
Natural color exhibitors shined at IFT<br />
FIRST, as the potential of a national<br />
ban of synthetic colors loomed among<br />
attendees in the aisles of the exhibition.<br />
For California Natural Color, upcycling<br />
is part of its process.<br />
“There is a lot of conversation today<br />
around the colors used in <strong>food</strong>s<br />
and beverages,” said Dana Osborn,<br />
marketing manager of California<br />
Natural Color. “The U.S. Food & Drug<br />
Administration announced its plan<br />
to phase out all petroleum-based<br />
synthetic <strong>food</strong> dyes by the end of<br />
2026. Multiple states have written<br />
regulations that ban certain dyes or<br />
require warning labels. Yet we know<br />
that vibrant, appealing colors play an<br />
important role in attracting consumer<br />
attention and setting product experience<br />
expectations.<br />
“We are ready to help the industry<br />
address the challenge with our cleanlabel<br />
colors sourced from nature—<br />
grapes, carrots, sweet potatoes and<br />
other plant-based sources consumers<br />
know and trust—through our<br />
proprietary crystal delivery format that<br />
provides an exceptionally high color<br />
concentration, as much as five to 10<br />
times more than liquid <strong>food</strong> colors,”<br />
said Osborn.<br />
Beyond consumer and label appeal,<br />
the company’s proprietary crystal color<br />
technology delivers manufacturing<br />
benefits that make it an ideal<br />
alternative to traditional coloring<br />
methods. These innovative solutions<br />
are completely water soluble, produce<br />
less dust in handling and have up to<br />
a five-year shelf life. They have a high<br />
color intensity and do not require<br />
refrigeration, allowing for savings<br />
throughout the supply chain.<br />
Photo: CarobWay Yoghurt<br />
Lycored celebrated its 30-year<br />
anniversary at IFT FIRST with the debut<br />
of three super-stable, nature-based<br />
color emulsions. The new shades are<br />
ideal for beverages, including ultra-high<br />
temperature dairy and plant-based milks,<br />
gummies, sauces and fruit preparations.<br />
StellarYellow A shines in juice beverages<br />
and concentrates, while StellarYellow<br />
C Clear makes a bright addition<br />
to clear beverages and gummies.<br />
OrangeOvation C Clear provides long<br />
shelf life and crystal-clear performance<br />
across a variety of beverage and gummy<br />
12<br />
<strong>food</strong> <strong>food</strong> <strong>Marketing</strong> & & <strong>Technology</strong> • August • June <strong>2025</strong>
Ingredients<br />
applications. These new offerings<br />
build on a well-established portfolio<br />
of lycopene-based red color solutions<br />
that are an ideal replacement for Red 3<br />
and Red 40, according to Megan Dunn,<br />
senior manager-global marketing.<br />
Natural blue is the name of the game<br />
for FUL Foods, which manufactures<br />
spirulina extract that is tasteless, as well<br />
as pH- and heat-stable. It is produced<br />
in state-of-the-art photobioreactors<br />
using a patented extraction process.<br />
Don’t Forget the Cocoa Shortage<br />
While protein, fiber and colors may have<br />
dominated IFT FIRST, suppliers’ solutions<br />
to addressing the cocoa shortage were<br />
also very visible. Formulators in every<br />
<strong>food</strong> and beverage sector are seeking<br />
reformulation strategies to reduce<br />
cocoa dependency without sacrificing<br />
consumer expectations for taste, quality<br />
or clean labels. There are many varied<br />
options, including compounds, coatings<br />
and concentrates; flavor enhancers<br />
and extenders, and even non-cocoa<br />
chocolate.<br />
AAK showed its cocoa butter substitute<br />
for use in coatings and molded<br />
products. Based on lauric acid—a<br />
medium-chain saturated fatty acid<br />
found in coconut and palm kernel oils<br />
and some vegetable fats—it requires<br />
no tempering and has low viscosity.<br />
Parker Food Group sampled its allulose,<br />
erythritol, maltitol, stevia or monk fruitsweetened<br />
chocolate compounds for<br />
use in low-sugar and no-sugar-added<br />
concepts. Protein-fortified compounds<br />
are also available.<br />
The brownie from Butter Buds Food<br />
Ingredients featured Cocoa Butter<br />
Buds. It is a concentrated powder<br />
made with real cocoa fat that provides<br />
formulators with a cost-effective<br />
alternative to cocoa powder and<br />
closely mimics chocolate flavor. The<br />
ingredient is made using the company’s<br />
proprietary enzyme modification and<br />
real cocoa fats from the cocoa bean<br />
to create a concentrated ingredient<br />
solution that helps manufacturers<br />
improve chocolate flavor in their<br />
formulations at a fraction of the cost of<br />
chocolate, according to the company.<br />
Ardent Mills developed a singleingredient<br />
replacer made from U.S.-<br />
sourced wheat. It is designed to<br />
replace 25% of cocoa powder in cakes,<br />
brownies, cookies and muffins. With<br />
wheat being a core ingredient in most<br />
baked goods, this ingredient is a simple<br />
solution for bakers, often with minimal<br />
to no changes in labeling. It is made<br />
from specially processed wheat flour<br />
that helps create a color and flavor<br />
profile similar to cocoa.<br />
Cocoa supply chain challenges are<br />
only expected to intensify in coming<br />
years. This is fueling chocolate innovations<br />
that do not rely on cocoa<br />
beans. Compound Foods, for example,<br />
showcased its cocoa-free cocoa. It is<br />
formulated with upcycled ingredients,<br />
including carob, mesquite, spent<br />
grain, sunflower lecithin and cascara.<br />
The ingredient may fit into existing<br />
manufacturing pipelines, relieving the<br />
need for reformulation, according to<br />
Maricel Saenz, founder.<br />
Save the Date: The next IFT FIRST will be<br />
held July 12 to 15, 2026, in Chicago. fmt<br />
Photo: CarobWay Shake<br />
The Author<br />
Photo: dsm-firmenich<br />
Donna Berry is a <strong>food</strong> and beverage industry<br />
consultant and editor with over 25 years experience<br />
in tracking trends and advancements in<br />
product development.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
13
Ingredients<br />
Ingredient with Enhanced Bioavailability<br />
Recently proved its Worth in a Clinical<br />
study on Mobility<br />
Initially positioned in the nutraceutical market, curcuRouge ® also has strong potential in sports nutrition.<br />
Standardized to over 40% curcumin, this turmeric extract stands out for one of the highest bioavailability<br />
on the market - a major advantage for effective absorption. Combined with its anti-inflammatory properties<br />
and beneficial effects on muscle recovery, it represents a relevant solution for supporting physical effort and<br />
optimizing the recovery phase.<br />
To develop this active ingredient,<br />
Robertet approached Tadashi<br />
Hashimoto (Therabiopharma), the<br />
inventor of curcuRouge® and a<br />
recognized expert in curcumin.<br />
No less than 13 years of research,<br />
50 clinical studies and 15 scientific<br />
publications, conducted under<br />
Dr. Hashimoto‘s direction, have<br />
contributed to a better understanding<br />
of curcumin, providing the scientific<br />
basis for the development of this<br />
unique ingredient. curcuRouge® also<br />
benefits from three specific clinical<br />
studies. Convinced of turmeric‘s<br />
potential for human health, but also<br />
aware of its (too) rapid elimination from<br />
the body, the Japanese researcher<br />
has developed a unique and patented<br />
process for optimizing the molecule‘s<br />
structure. This process significantly<br />
increases bioavailability, enabling<br />
effective effects on markers of<br />
inflammation and general health, while<br />
reducing the dosages required.<br />
90 times greater bioavailability<br />
than standard curcumin<br />
This patented process is based on the<br />
transformation of curcumin, naturally<br />
in crystalline form, into an amorphous,<br />
disorganized form, then stabilized<br />
in a polymer matrix. This technology<br />
significantly improves the molecule‘s<br />
solubility, making curcuRouge® more<br />
than 90 times more bioavailable than<br />
standard curcumin.<br />
A double-blind, crossover clinical study<br />
involving twelve volunteers showed<br />
that the oral bioavailability of 225 mg<br />
of this standardized extract (including<br />
90 mg of curcumins) was multiplied<br />
by 3.4 compared to another marketrecognized<br />
extract of equivalent<br />
dosage.<br />
Thanks to its superior bioavailability<br />
compared with many current<br />
formulations, this extract is a firstrate<br />
candidate for the development<br />
of nutraceutical and sports nutrition<br />
solutions. Indeed, this improved<br />
absorption of curcumin - polyphenol<br />
now widely recognized scientifically<br />
- makes it possible to reduce the<br />
effective dose, limiting the quantities to<br />
be incorporated into finished products<br />
and opening the way to a wider range of<br />
applications.<br />
Clinically proven efficacy on<br />
mobility and immunity<br />
Recent clinical results highlight the<br />
significant potential of curcuRouge® in<br />
managing inflammation and improving<br />
mobility, both of which are essential for<br />
joint health and physical performance.<br />
In a randomized study carried out<br />
on a population suffering from<br />
osteoarthritis of the knee, curcuRouge®<br />
supplementation significantly reduced<br />
the consumption of anti-inflammatory<br />
drugs, lowered inflammatory markers<br />
and improved the participants‘ quality<br />
of life and mobility, with no side effects.<br />
These effects reflect better control of<br />
inflammatory status, a fundamental<br />
condition for recovery and injury<br />
prevention in athletes. This work<br />
confirms the interest of curcuRouge®<br />
in this new market.<br />
In another randomized, double-blind<br />
study involving 40 male and female<br />
participants aged 65 to 75, the effect<br />
of curcuRouge® was assessed on<br />
the neutrophil/lymphocyte ratio<br />
14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Ingredients<br />
(NLR), a predictive marker of chronic<br />
inflammation and occurrence of chronic<br />
disease. A high NLR is associated<br />
with a progressive deterioration in<br />
general health. After just four weeks of<br />
supplementation with curcuRouge®,<br />
this ratio was significantly reduced,<br />
indicating a decrease of systemic<br />
inflammation.<br />
For more information:<br />
www.robertet.com<br />
Source:<br />
1. Sunagawa, Miyazaki & al, J.Functional Food,<br />
2021<br />
2. Sasaki, Sunagawa & al, Biol. Pharm. Bull, 2011<br />
3. Sunagawa, Hirano & al, J. Nutri. Sci. Vitaminol,<br />
2015<br />
4. Nagawa & al, Clinical Medicine Insights, 2023<br />
5. Kishimoto & al, J Nutr Sci Vitaminol, 2021<br />
This positive impact on NLR underlines<br />
the potential of curcuRouge® to<br />
support the maintenance of optimal<br />
physical and mental capacity, a key<br />
factor for athletes wishing to promote<br />
effective recovery and preserve their<br />
performance during regular and<br />
intense efforts.<br />
AZ_R+K <strong>2025</strong>_RZ_FM&T_135x210+.qxp_Layout 1 22.04.25 09:42 Seite 2<br />
An objective active ingredient<br />
with a traceable, responsible<br />
process for optimal applications<br />
Benefiting from total traceability<br />
and responsible sourcing in India,<br />
curcuRouge® is derived from the<br />
rhizome of Curcuma longa. Its patented,<br />
clean and controlled production<br />
process gives it non-Novel Food status;<br />
guaranteed contaminant-free.<br />
THE ORIGIN OF THE<br />
GOOD COLOURS<br />
In addition to its safety properties,<br />
this ingredient is rapidly dispersible,<br />
making it easy to incorporate into<br />
finished products such as whey-based<br />
protein shakers or instant drinks,<br />
product designs that are particularly<br />
popular with athletes. Protein bars are<br />
also one of curcuRouge®‘s preferred<br />
sports nutrition concepts.<br />
More concretely, associations with<br />
green tea, vitamins B2 and B12 can<br />
be envisaged to promote muscle<br />
recovery and reduce inflammation.<br />
curcuRouge® currently benefits from<br />
the pending EFSA claims attributed to<br />
curcumin: “has antioxidant properties”<br />
and “is beneficial for joint and bone<br />
health”.<br />
Thanks to its new mobility study,<br />
curcuRouge® confirms its - already<br />
proven - efficacy on immune response<br />
and well-being. These curcuRouge®specific<br />
results are in addition to<br />
the current scientific bibliography<br />
for turmeric extracts in immune,<br />
digestive, liver, heart, brain and<br />
emotional health.<br />
fmt<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />
Bright ideas in natural <strong>food</strong> colours<br />
Since 1899<br />
15
Ingredients<br />
Ambitious Sustainable Rice Farming<br />
Project in Vietnam<br />
The project, funded by the Government of Flanders, will train rice farmers on Sustainable Rice Platform (SRP)<br />
standards<br />
BENEO, a leading manufacturer<br />
of functional ingredients for <strong>food</strong>,<br />
feed and pharma is partnering with<br />
international non-governmental<br />
organisation, Rikolto, and climate<br />
technology company, CarbonFarm,<br />
to launch a three-year project, funded<br />
by the Government of Flanders,<br />
promoting sustainable rice production<br />
in Vietnam.<br />
As one of the world’s largest rice<br />
exporters, Vietnam relies heavily on<br />
this staple crop for both economic<br />
stability and <strong>food</strong> security. However, the<br />
industry faces significant challenges<br />
related to sustainability, climate and<br />
environmental impact. Globally, rice<br />
cultivation practices account for<br />
around 10% of anthropogenic methane<br />
emissions and more than a third of<br />
irrigation water worldwide. Vietnam’s<br />
farming sector struggles with inefficient<br />
water use, overapplication of fertilisers<br />
and pesticides, and the burning of rice<br />
residues – all of which contribute to<br />
soil degradation, biodiversity loss, and<br />
higher greenhouse gas emissions.<br />
Photo: Conducting a farmer survey. ©Rikolto<br />
Sustainable rice production can<br />
almost halve greenhouse gas<br />
emissions and reduce water usage<br />
by 30%, without any loss in yield. To<br />
reduce the environmental impact of<br />
rice production and encourage the<br />
transition to sustainable, climateresilient<br />
rice cultivation, an integrated<br />
approach is essential. This is the<br />
driving force behind the new project<br />
launched by BENEO and its partners.<br />
Funded by the Government of Flanders<br />
with approximately 800,000 Euros,<br />
it is part of the Flanders International<br />
Climate Action Programme.<br />
The project, which kicked off in<br />
April during a Belgian state visit to<br />
Vietnam, will train at least 1,000<br />
farmers in Vietnam’s Mekong Delta<br />
as of summer <strong>2025</strong> on sustainable<br />
and climate-resilient agricultural<br />
practices in line with the Sustainable<br />
Rice Platform (SRP) standards. This<br />
includes guidance on efficient water<br />
management and responsible use<br />
of pesticides and fertilizers, with<br />
demonstration fields used to showcase<br />
practical applications of sustainable<br />
rice farming. Innovative technologies,<br />
such as satellites and digital logbooks,<br />
Photo: Rice fields in Vietnam. ©Rikolto<br />
16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Ingredients<br />
Photo: Data collection on the rice fields ©CC7_shutterstock<br />
will be used to monitor the farming<br />
practices and scientifically measure<br />
emissions and water usage.<br />
As part of the project collaboration,<br />
BENEO is responsible for developing<br />
the market for SRP-certified rice<br />
ingredients, with Rikolto leading<br />
Roland Vanhoegaerden, Operations Managing<br />
Director for Specialty Rice Ingredients at BENEO<br />
the training of Vietnamese farmers<br />
and CarbonFarm, a climate-tech<br />
company focused on decarbonising<br />
rice cultivation, will deploy digital<br />
and satellite tools to support data<br />
collection, sustainability assessments,<br />
and project validation.<br />
BENEO’s production site in Wijgmaal,<br />
Belgium, will process the SRP-certified<br />
rice into high-quality starch, flour and<br />
protein ingredients for the <strong>food</strong> and<br />
pet <strong>food</strong> industries. BENEO aims to<br />
process at least 10,000 tonnes of<br />
sustainably grown rice throughout the<br />
three-year project, with the first rice<br />
volumes expected to be available in<br />
the autumn of <strong>2025</strong>. BENEO is already<br />
sourcing SRP-certified rice from other<br />
origins, ensuring manufacturers can<br />
use BENEO’s high-quality ingredients<br />
to optimise texture and nutritional<br />
composition in a wide range of<br />
products.<br />
By developing the market for SRPcertified<br />
rice ingredients, an innovative<br />
value chain model is being scaled<br />
up, connecting small-scale farmers<br />
to markets, and creating additional<br />
incentives for cultivating sustainable<br />
rice. The initiative contributes to<br />
BENEO’s sustainability strategy, the<br />
‘Healthy Planet Plan’, and reflects its<br />
commitment to promoting sustainable<br />
agriculture, supporting farmers, and<br />
providing environmentally and socially<br />
responsible solutions to the market.<br />
Roland Vanhoegaerden, Operations<br />
Managing Director for Specialty Rice<br />
Ingredients at BENEO, comments:<br />
“This initiative clearly demonstrates<br />
BENEO‘s dedication to climate<br />
mitigation actions, sustainability and<br />
its proactive approach to addressing<br />
global challenges through innovative<br />
solutions. We are proud and excited<br />
to leverage BENEO’s longstanding<br />
expertise in producing and marketing<br />
functional ingredients in collaboration<br />
with our project partners and<br />
Vietnamese farmers to reduce<br />
the environmental impact of rice<br />
production.”<br />
fmt<br />
For more information:<br />
www.beneo.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
17
Ingredients<br />
Gluten-free Flour from the Tuber<br />
Cassava, manioc, yuca - the plant with the botanical name Manihot esculenta has many names. It is valued<br />
for its starchy roots and is cultivated in many tropical regions. There it is one of the staple <strong>food</strong>s. Today, the<br />
root tuber can also be found in our shops from time to time. Cassava flour is particularly popular. The slightly<br />
sweet-tasting flour has excellent baking properties. It is naturally gluten-free and suitable for people with<br />
coeliac disease. The Import Promotion Desk (IPD), a project of the German Federal Ministry for Economic<br />
Cooperation and Development, supports companies in South America, Africa and Asia in bringing their<br />
cassava products to the European market. „Companies in the IPD programme offer both the cassava root<br />
and the flour obtained from the root,“ says Angie Martinez, expert for Sourcing + Markets at IPD. „Local<br />
processing increases the added value of the producers - benefiting both the companies and the people in the<br />
region.“<br />
Photos: ID Ladang Maniok, IPD, Germany<br />
Widespread <strong>food</strong>stuff<br />
The Manihot esculenta plant originally<br />
comes from South America. The<br />
Portuguese colonisers brought the<br />
plant to Africa, from where it spread<br />
to Asia. The plant forms lateral roots<br />
underground, which develop into root<br />
tubers five to ten centimetres thick<br />
and of varying lengths. The root is<br />
dark brown on the outside and light<br />
to reddish on the inside. The cassava<br />
plant is undemanding, grows well in<br />
poor soil and can withstand drought.<br />
Another advantage: cassava can be<br />
harvested all year round. In many<br />
regions, especially in Asia, Central and<br />
South Africa, cassava with its starchy<br />
root tubers is the main source of <strong>food</strong>.<br />
The tubers are boiled or fried, they are<br />
processed into flour, which is made<br />
into baked goods and pasta, and they<br />
are also used as the basis for alcoholic<br />
drinks, such as the cassava beer<br />
Kashiri. Due to its widespread use, the<br />
root tuber is also known as the tropical<br />
potato.<br />
Gluten-free baking alternative<br />
Cassava flour is in demand because<br />
the gluten-free flour has good baking<br />
properties. It has a high starch content<br />
and a fine texture. The powdery<br />
cassava flour can be used to make<br />
soft and elastic doughs that are easy<br />
to work with. This is due to the flour‘s<br />
high binding capacity. The good water<br />
absorption also keeps the baked<br />
goods fresh for longer. Thanks to<br />
these properties, cassava flour can<br />
be used as a one-to-one replacement<br />
for gluten-containing flour in many<br />
recipes. The slightly sweet flavour<br />
goes well with both sweet and savoury<br />
recipes. Cassava flour is therefore<br />
equally suitable for bread, cakes,<br />
pastries and pasta. „The demand for<br />
gluten-free products is increasing on<br />
the European market“, explains Angie<br />
Martinez from the IPD. „In this context,<br />
interest in cassava flour and <strong>food</strong>s<br />
based on gluten-free flour, such as<br />
baked goods and pasta, is growing.“<br />
Production of cassava flour<br />
After harvesting, the cassava root must<br />
be processed quickly because it spoils<br />
easily. When the roots are exported,<br />
they are usually frozen or coated with<br />
wax. The roots are poisonous when raw.<br />
They contain linamarin, which turns<br />
18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Ingredients<br />
into hydrocyanic acid. The hydrocyanic<br />
acid is destroyed by heating.<br />
Difference between tapioca<br />
and manioc flour<br />
Tapioca is also made from the<br />
cassava root. It is a flavourless<br />
plant starch that can be used in<br />
the same way as potato or corn<br />
starch. While tapioca consists<br />
only of the extracted starch from<br />
the tuber, the entire peeled and<br />
dried root is used for cassava<br />
flour. In this way, cassava flour<br />
consists of starch, fiber and<br />
other nutrients. This special<br />
composition is the reason for its<br />
good baking properties.<br />
The production of cassava flour differs<br />
from region to region. The IPD company<br />
„Ladang Sehat“ from Indonesia<br />
produces fermented cassava flour. To<br />
produce it, the root tubers are cleaned,<br />
peeled and cut into thin pieces. These<br />
pieces are fermented to break down<br />
the toxin linamarin. Fermentation also<br />
improves the availability of nutrients<br />
and ensures a better texture and<br />
digestibility of the flour. This process<br />
also contributes to the development of<br />
flavour by making the flour milder and<br />
less bitter. Finally, the pieces are dried<br />
and ground into fine flour. „Ladang<br />
Sehat“ works closely with local farmers<br />
from whom the company sources<br />
the cassava roots. It processes the<br />
roots into high-quality cassava flour<br />
in modern production facilities. In<br />
addition to flour, the IPD company also<br />
produces gluten-free baking mixes,<br />
noodles and snacks.<br />
fmt<br />
For more information:<br />
www.importpromotiondesk.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
19
Processing<br />
High-class Engineering Partner: Evaporate<br />
Operating Costs!<br />
Energy efficiency and improved product flavor<br />
In <strong>food</strong> production, taste is always the top priority, especially when it comes to costs! Every <strong>food</strong><br />
manufacturer knows the challenge: concentrating liquid raw materials through evaporation is like squaring<br />
the circle. It is determined by flavors, vitamins, nutrients, and then the whole thing has to remain affordable.<br />
Devex has everything a <strong>food</strong> producer could wish for: “From plate evaporators and natural circulation<br />
evaporators to falling film evaporators and complex multi-stage evaporation systems, we offer a complete<br />
range of evaporation equipment,” says Stefan Oestermeyer, technical director at plant manufacturer Devex.<br />
Of course, evaporation plants should<br />
be particularly energy-efficient in order<br />
to keep operating costs as low as<br />
possible. And when it comes to energy<br />
efficiency, Devex plants are particularly<br />
strong.<br />
“Since every basic product reacts<br />
differently, our systems are always<br />
tailored to the specific needs of our<br />
customers,” says Technical Director<br />
Oestermeyer. “We advise our customers<br />
so that we can offer the most efficient<br />
system for each individual application.<br />
This allows for enormous savings in<br />
operating expenses. Devex‘s core<br />
competencies are the energy efficiency<br />
of its systems, flexibility in system<br />
design, and the numbers of applications<br />
that can be covered.”<br />
Stefan Oestermeyer, Technical Director at<br />
Devex: “We support our customers with a<br />
complete range of <strong>food</strong> evaporators, from plate<br />
evaporators and natural circulation evaporators<br />
to falling film evaporators and complex multistage<br />
evaporation systems.”<br />
A perfect tailor-made solution for<br />
every application<br />
There are many reasons for<br />
evaporating liquid from multicomponent<br />
mixtures. In the <strong>food</strong><br />
industry, factors such as product<br />
quality, shelf life, and savings in<br />
transport costs due to reduced liquid<br />
weight are decisive. Solvent recovery<br />
also plays a role. That is why the<br />
range of our approaches is as diverse<br />
as our customers‘ requirements.<br />
Stefan Oestermeyer knows more:<br />
“From affordable plate evaporators<br />
for uncomplicated applications to<br />
energy-saving multi-stage systems<br />
and complex falling film evaporators<br />
with mechanical vapor compressors<br />
for highly sensitive <strong>food</strong>s.”<br />
Test center for maximum<br />
customer experience<br />
“In our test center, we can optimize<br />
existing processes and completely<br />
test new processes individually for our<br />
customers. This includes pre-tasting<br />
together with the customer, of course.<br />
It‘s like a small pilot production<br />
run, which we then implement on a<br />
large-scale production basis at the<br />
customer‘s site based on the results,”<br />
says Oestermeyer.<br />
Unbelievable but true: diluted<br />
concentrate just as delicious as<br />
the raw product<br />
“Devex uses falling film evaporators,<br />
for example, to concentrate<br />
temperature-sensitive liquid <strong>food</strong>s,<br />
such as fruit or vegetable juices. We<br />
reduce the water content as much as<br />
possible. However, in order to preserve<br />
important nutrients and vitamins<br />
in the product, we evaporate at low<br />
Stefan Oestermeyer, Technical Director at<br />
Devex: “We support our customers with a<br />
complete range of <strong>food</strong> evaporators, from plate<br />
evaporators and natural circulation evaporators<br />
to falling film evaporators and complex multistage<br />
evaporation systems.”<br />
temperatures in a vacuum of down to<br />
50 mbar and around 40 degrees,“ says<br />
Oestermeyer. Processes to protect<br />
flavors and return them to the product<br />
after evaporation are integral parts<br />
of the system. The product is then<br />
simply diluted with water again at its<br />
destination and is just as aromatic as<br />
the original material.<br />
“It‘s about calibrating the numerous<br />
parameters so that evaporation<br />
results in the best possible product<br />
quality with optimum economic<br />
efficiency. And evaporation in a<br />
vacuum enables gentle concentration<br />
at low temperatures, which in turn<br />
means that the ingredients contained<br />
in the raw material suffer less.” Stefan<br />
Oestermeyer concludes by revealing<br />
more about energy efficiency: “We<br />
can further optimize the evaporation<br />
process in terms of energy efficiency<br />
using heat recovery systems.” fmt<br />
For more information:<br />
www.devex-gmbh.de<br />
20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Packaging<br />
Process improvement<br />
is improving quality while<br />
reducing operational costs.<br />
Visit us on drinktec hall 5 both C5-46<br />
15 - 19 September <strong>2025</strong><br />
Trade Fair Center Messe München<br />
Constant demand for consistency in product quality and taste<br />
makes Food & Beverage a demanding industry. With our<br />
comprehensive portfolio of instruments, industry expertise<br />
and accredited calibration services we ensure plant availability,<br />
resource conservation and repeatability in processing with<br />
traceable compliance.<br />
<strong>food</strong> <strong>Marketing</strong> Do you & want <strong>Technology</strong> to learn more? • August <strong>2025</strong> 21<br />
endress.com/<strong>food</strong>-beverage
Processing<br />
Chocolate meets Baked Goods:<br />
Innovative Production Solutions<br />
at iba <strong>2025</strong><br />
The participation of Winkler und<br />
Dünnebier Süßwarenmaschinen<br />
GmbH (WDS) at this year’s iba in<br />
Düsseldorf was a complete success.<br />
From 18 to 22 May, WDS presented<br />
itself as one of the leading suppliers<br />
of innovative production solutions<br />
for the chocolate industry – and<br />
attracted great interest from trade<br />
professionals and international<br />
visitors alike.<br />
The WDS exhibition stand was<br />
very well attended throughout<br />
the entire duration of the trade<br />
fair. Numerous interested visitors<br />
gathered information on the versatile<br />
and forward-looking technologies<br />
related to depositing, particularly<br />
for the production of chocolate<br />
products with baked insertions such<br />
as wafers and biscuits. The main<br />
focus of interest was on the two<br />
high-performance machine models<br />
ConfecECO and ConfecPRO, which<br />
impressively demonstrated the range<br />
and flexibility of WDS technology for<br />
complex chocolate products.<br />
1. Focus on chocolatebaked<br />
goods combinations<br />
Particularly impressive was<br />
the presentation of the latest<br />
developments in the chocolate<br />
sector. WDS showcased<br />
innovative solutions for the<br />
production of chocolate biscuits<br />
and chocolate bars with wafer<br />
insertions – a market segment<br />
that has seen tremendous growth<br />
in recent years. The compact<br />
and versatile ConfecECO and<br />
the highly flexible ConfecPRO<br />
impressed trade fair visitors with<br />
their ability to produce complex<br />
products with the highest<br />
precision.<br />
2. In-house development pays off<br />
A special highlight was the<br />
presentation of the in-house<br />
high-performance insertion systems<br />
that WDS has developed in<br />
recent years specifically for the<br />
processing of baked insertions.<br />
This innovative technology makes<br />
it possible to precisely insert<br />
wafers and biscuits into liquid<br />
chocolate while maintaining<br />
the highest quality standards.<br />
“The investment in this in-house<br />
development is now paying off<br />
in the form of corresponding<br />
demand,” the company reports,<br />
pleased with the market response.<br />
The advanced insertion<br />
systems enable confectionery<br />
manufacturers to achieve<br />
consistently high quality even at<br />
high production speeds, while<br />
offering flexibility in product<br />
variants. From classic chocolate<br />
biscuits to complex chocolate<br />
bars with crispy wafer insertions<br />
– WDS technology provides<br />
Photos: WDS<br />
22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
solutions for the entire range of<br />
modern chocolate products.<br />
3. Proven technologies complement<br />
the portfolio<br />
Alongside innovations in the<br />
chocolate sector, WDS also<br />
received considerable interest<br />
in its proven Mogul technology<br />
for the production of traditional<br />
gummy and jelly products<br />
using mould starch. With its<br />
broad range of applications and<br />
diverse moulding possibilities,<br />
it continues to offer a relevant<br />
solution for confectionery manufacturers<br />
worldwide.<br />
4. Consistently positive feedback<br />
confirms market strategy<br />
The company is very pleased<br />
with the consistently positive<br />
feedback received at iba <strong>2025</strong>.<br />
The high number of visitors and<br />
concrete project agreements<br />
confirm that its technologies are<br />
meeting the needs of the market<br />
– in both classic and innovative<br />
confectionery production.<br />
Once again, iba <strong>2025</strong> demonstrated<br />
that WDS, with its innovative<br />
developments and practiceoriented<br />
machine portfolio, is ideally<br />
positioned to meet the requirements<br />
of the modern confectionery<br />
industry. The entire WDS team would<br />
like to thank all visitors, partners<br />
and customers for their interest<br />
and looks forward to continued<br />
successful collaboration.<br />
fmt<br />
For more information:<br />
www.w-u-d.com<br />
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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
NETZSCH Pumpen & Systeme 23<br />
GmbH<br />
www.pumps-systems.netzsch.com
Processing<br />
The frequency inverters are<br />
integrated into the Ethernet<br />
network to allow for remote<br />
maintenance tools and similar<br />
applications<br />
Intelligent, Balanced, Stable: Drive<br />
<strong>Technology</strong> ensures Safe Operation<br />
Jütro Konserven und Feinkost relies on drive systems from NORD DRIVESYSTEMS<br />
Jütro GmbH & Co. KG Konserven und Feinkost from Jüterbog in Brandenburg is a traditional as well<br />
as future-driven family company with 150 employees. It was founded in 1911 and is thus a pioneer in<br />
canned products technology. In 2021, Jütro has established a new PET bottling plant in cooperation with<br />
NORD DRIVESYSTEMS and other partners, where geared motors, frequency inverters and application<br />
expertise play a leading role.<br />
Images: NORD DRIVESYSTEMS<br />
In the first decades, its proximity to the<br />
Spree Forest made the company focus<br />
on gherkins processing. As the complete<br />
company name reveals, Jütro is now<br />
specialised on the gentle development<br />
and preparation of premium shelfstable<br />
<strong>food</strong> such as home-made spicy<br />
stock, soups and sauces or creamy<br />
basil mayonnaise. The comprehensive<br />
convenience range includes more than<br />
400 products. Whether a new recipe or<br />
the refinement of classics: Jütro goes<br />
in for ultimate quality for all ingredients<br />
and production stages. This is also<br />
required in the large trade brand product<br />
range, that Jütro supplies “just in time”<br />
with full traceability, on schedule and in<br />
compliance with strict quality standards.<br />
For the Jütro project, the NORDAC PRO SK 550P frequency inverter was selected in machine inverter<br />
design with Ethernet connection and for power output from 0.25 to 1.5 kW<br />
All production plants must therefore be<br />
fully available, while unplanned failures<br />
and downtimes are to be avoided by<br />
using reliable technology and optimal<br />
maintenance of all plant components.<br />
The best for the brand<br />
Where Jütro makes no compromises<br />
on quality and taste, its packaging<br />
range is flexible: Whether glass or PET:<br />
various packaging types and sizes<br />
are possible. For this purpose, ultramodern<br />
bottling systems for small and<br />
large bottles are available. The range<br />
has now been expanded with another<br />
bottling line for PET bottles. Jütro as<br />
well as its sister company Elbak in<br />
Greece have been cooperating with<br />
NORD DRIVESYSTEMS, and great<br />
confidence in quality and efficiency<br />
of the NORD drive technology has<br />
grown. So it was already quite clear<br />
that NORD DRIVESYSTEMS from<br />
Bargteheide would handle the order<br />
for a new bottling and packaging line,<br />
and equip it with the right drive units.<br />
The complete bottling and packaging<br />
24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Processing<br />
technology was delivered by other<br />
project partners, including two<br />
companies from Germany, one from<br />
Spain and one from Italy.<br />
The brand-new PET bottling plant bottles<br />
ketchup, remoulade sauce, mayonnaise<br />
and salad dressings at high speeds. The<br />
high market demand necessitated the<br />
investment. As it is increasingly difficult<br />
to find sufficiently qualified personnel,<br />
the highest possible level of automation<br />
and throughput was planned from the<br />
very start. Depending on the product,<br />
150 bottles can be produced per minute.<br />
This is 70,000 bottles in one shift.<br />
To achieve this number, an optimally<br />
balanced production process is required.<br />
Via the integrated Ethernet interface of a NORDAC PRO frequency inverter, up to seven (six on the<br />
image) additional frequency inverters can be integrated in the higher-level control via CAN bus<br />
Ethernet connection allows<br />
complete online maintenance<br />
“Jütro came up with the request for stable<br />
drive systems comprising an intelligent<br />
solution for the frequency inverters.<br />
The frequency inverters should also<br />
be Ethernet-integrated to allow for<br />
remote maintenance tools and similar<br />
applications”, Jan Huesmann, Business<br />
Development Electronic Drivesystems<br />
at NORD outlines the project’s key<br />
points. The NORDAC PRO SK 550P<br />
frequency inverter was selected as a<br />
machine inverter design with Ethernet<br />
connection and for power output from<br />
0.25 to 1.5 kW to allow the suppliers of the<br />
different plant components to maintain<br />
the frequency inverters with remote<br />
control support via Ethernet. Via online<br />
maintenance, they can inspect the entire<br />
system, check for faults and evaluate all<br />
data from the NORD frequency inverters<br />
for their plant sections.<br />
Precise drive control for all<br />
conveyor applications<br />
In the first plant section, the empty and<br />
very lightweight PET bottles are brought<br />
into line and placed upright. Here, it is<br />
particularly important to precisely adjust<br />
the speeds via the frequency inverters to<br />
avoid any faults caused by bottles falling<br />
over during conveyance. The transport<br />
routes between the stations are<br />
equipped with normal worm gear motors.<br />
In the bottling area where the bottles are<br />
filled and sealed, the cleanability and<br />
corrosion resistance of the NORD drives<br />
used there with smooth surfaces are of<br />
particular importance.<br />
For HR manager Dieter Kohrs, the continuous running of the systems is of great importance. For this<br />
purpose, the drives in particular must be well balanced<br />
Intelligent automation is essential<br />
In the further process, the bottles<br />
are sealed and packaged. Here, it<br />
is particularly important to run the<br />
system with high speeds and to control<br />
the conveyor line drives in a much<br />
coordinated manner. A task, the NORD<br />
frequency inverters perform very well.<br />
“From bottle preparation to bottling and<br />
packaging, drive units with frequency<br />
inverters by NORD DRIVESYSTEMS<br />
are used in every machine and perform<br />
various tasks such as product transport,<br />
sealing and packaging. We are very<br />
satisfied”, Retzke explains.<br />
Dieter Kohrs, HR manager at Jütro GmbH<br />
& Co. KG explains: “Our focus is on<br />
automation, as the continuous running<br />
of our systems is of great importance to<br />
us. This is why the entire technology and<br />
here especially the drives must be well<br />
balanced, and it is of utmost importance<br />
that they have a high level of stability.”<br />
The NORDAC PRO SK 550P control<br />
cabinet inverters from NORD are very<br />
compact and space-saving, and have<br />
an integrated Ethernet interface via<br />
which up to seven additional frequency<br />
inverters can be integrated in the higherlevel<br />
control via CANbus, without these<br />
seven frequency inverters each requiring<br />
a separate Ethernet port – a clear<br />
cost advantage. At Jütro, PROFINET<br />
is used as one of the four Ethernet<br />
protocols integrated in the NORDAC<br />
PRO SK 500P. Furthermore, the vector<br />
regulation of the frequency inverters<br />
was used in this project to keep the<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
25
Processing<br />
In 2021, Jütro invested in another PET bottling line, which will be fully equipped with drive technology from NORD DRIVESYSTEMS<br />
speeds constant. Speed variation was<br />
used as well as the control via analogue<br />
inputs to pass different speed controls.<br />
Thanks to the data modules and device<br />
files provided by NORD, the different<br />
partners could easily implement the<br />
automation strategy with regard to drive<br />
technology – another clear cost and<br />
practical benefit.<br />
Good service: competent,<br />
practical, fast<br />
Dieter Kohrs: “The service from NORD<br />
has been very convincing – fully<br />
competent and perfect. We were very<br />
pleased with the clearly, practically<br />
and quickly proposed solutions, which<br />
we were able to implement without<br />
problems. Some partner companies, for<br />
example in the bottling field from Italy,<br />
confirmed this.<br />
We at Jütro agree to further invest in<br />
automation and consider this absolutely<br />
necessary. At the moment, we are<br />
considering a new overall concept<br />
for final palletising, which is currently<br />
done manually.“ For Kohrs, it is clear:<br />
“We have to continuously increase the<br />
efficiency of our plants, always asking<br />
ourselves: Does it get faster? Does it<br />
get safer? Does it get better? Of course,<br />
NORD is back in the running as a<br />
potential project partner.”<br />
fmt<br />
For more information:<br />
www.nord.com<br />
www.juetro.de<br />
NORDAC PRO control<br />
cabinet frequency inverter<br />
The NORDAC PRO SK 500P<br />
frequency inverters have an<br />
integrated multi-protocol<br />
Ethernet interface that enables<br />
the use of the major realtime<br />
Ethernet standards via<br />
one single interface. This is<br />
completed by a multi-encoder<br />
interface for up to four encoder<br />
systems and a USB port for<br />
voltage-free parameterisation.<br />
The new control cabinet<br />
inverters cover nominal motor<br />
power from 0.25 to 5.5 kW. As<br />
from Q3/22, powers up to 22 kW<br />
will be available. Plug-in control,<br />
safety and option modules<br />
ensure maximum flexibility.<br />
It also provides a CANopen<br />
interface, five or six digital and<br />
two analogue inputs, two digital<br />
and one analogue output, two<br />
potential-free multi-function<br />
relays, an HTL / TTL incremental<br />
encoder interface as well as<br />
a universal encoder interface<br />
which enables connection of<br />
SIN/COS, BiSS SSI, Hiperface<br />
and EnDat encoders.<br />
26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Processing<br />
Cutters and Grinders with<br />
Effective Hygiene Solutions<br />
Sophisticated machine technology<br />
makes hygiene in <strong>food</strong> processing<br />
significantly easier. The cutters, grinders,<br />
and mixer grinders from K+G Wetter<br />
show how this works.<br />
For more information:<br />
www.kgwetter.de<br />
Hygiene safety built in: the cutters<br />
in the Hygienic Secure series<br />
The name says it all: the Hygienic<br />
Secure cutters from K+G Wetter feature<br />
innovative hygiene solutions built in at<br />
the production:<br />
• Sloped stainless steel surfaces:<br />
thoroughly polished so that cleaning<br />
liquids run off without forming<br />
puddles<br />
• Large cleaning flaps on the vacuum<br />
cutters: easy access to the bowl and<br />
reliable visual hygiene control<br />
• Knife cover strips, knife cover<br />
supports or bowl scrapers: easily<br />
removable for cleaning<br />
• Clever design: seal-free area<br />
between the vacuum bowl and the<br />
cutter bowl<br />
• Hygienic cooking without vacuum:<br />
closed system of the open Hygienic<br />
Secure cutters holds steam and<br />
product completely separated<br />
Open cooking cutters of K+G Wetter – here the CM 360 at the production of butcher Magnus Bauch,<br />
Munich – have a completely closed cooking system separating steam and product: that’s hygienic<br />
and saves energy.<br />
Hygiene weak point safely<br />
eliminated<br />
Due to the high pressure during<br />
grinding, small particles and amounts<br />
of liquid can enter the interior of<br />
the machine through the seal of the<br />
meat worm drive – where they are<br />
inaccessible for cleaning. In K+G<br />
Wetter grinders, the cleaning chamber<br />
completely eliminates this hygiene<br />
weak point: it reliably collects deposits<br />
that can later be simply rinsed out<br />
during daily cleaning via a hose<br />
connected from the outside. Germs<br />
don‘t stand a chance.<br />
An investment that pays off<br />
Want edgy<br />
shapes?<br />
USE OUR TECHNOLOGIES<br />
TO BOOST YOUR SUCCESS!<br />
Cutters, grinders, and mixer grinders<br />
from K+G Wetter for trade and industry<br />
impress with innovative ideas for<br />
impeccable hygiene in <strong>food</strong> processing.<br />
An investment that pays off: with <strong>food</strong><br />
safety and time savings during every<br />
cleaning<br />
fmt<br />
VISIT US AT<br />
GULFOOD MANUFACTURING<br />
04/11/<strong>2025</strong> – 06/11/<strong>2025</strong> • DUBAI<br />
SCHAAF TECHNOLOGIE GMBH<br />
www.<strong>food</strong>extrusion.de<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
27
Processing<br />
Trends in the Growing Frozen Pizza<br />
Sector<br />
Scott Klockow<br />
The frozen <strong>food</strong> market, including<br />
pizza, continues to be one of the<br />
fastest growing market sectors in<br />
<strong>food</strong> processing. Advances in freezing<br />
methods intersect with consumer<br />
trends. Consumers are seeking<br />
healthier, convenient options. These<br />
trends include increased choices of<br />
vegetables and plant-based proteins.<br />
Traditional toppings remain popular<br />
while niche pizza toppings and styles<br />
of crusts are ever expanding. Research<br />
and development teams continue to<br />
build on new flavors and toppings.<br />
Brussel sprouts, beets, arugula,<br />
spinach, zucchini, and yellow squash<br />
are just a few on-trend toppings.<br />
Cauliflower crusts are also at the<br />
forefront. Alternative textured plant<br />
proteins take center stage and appear<br />
on pizzas as shreds, crumbles, or dices<br />
in place of traditional meat selections.<br />
The category of cheese toppings is ever<br />
growing including goat cheese, feta,<br />
and non-dairy, plant-based options.<br />
When considering the purchase of new<br />
capital equipment, processors need to<br />
identify the flow of their current system.<br />
If creating a new line, make sure each<br />
station will work seamlessly with the<br />
next. Safety and flow should be fully<br />
analyzed. Working with a line company<br />
offers an additional amount of security.<br />
In addition to choosing the proper<br />
cutting machine, ask about spare<br />
parts availability, maintenance, and<br />
determine the degree of support after<br />
the sale. Urschel offers support to every<br />
customer for the long life of their cutting<br />
machinery.<br />
Urschel technology delivers precision<br />
and expertise to pizza manufacturers.<br />
With the extensive ability to effectively<br />
cut a gamut of shapes to provide<br />
precision cuts within the targeted<br />
specifications. Many ingredients go into<br />
creating different styles of frozen pizza<br />
and ingredients vary depending on<br />
product characteristics. For toppings,<br />
fruits and vegetables rely on gentle<br />
cutting methods, whereas alternative<br />
proteins require more aggressive<br />
cutting methods. In addition, reduction<br />
of ingredients for sauces and crusts<br />
down to micro-dimensions is necessary<br />
to produce the ideal frozen pizza.<br />
As a powerhouse developer of<br />
cutting solutions, Urschel identifies<br />
the proper machine to pair with the<br />
desired outcome. With slicers, dicers,<br />
milling equipment, and all types<br />
of cuts, Urschel offers boundless<br />
reduction opportunities to frozen<br />
pizza processors. This may translate<br />
into a new beet sauce or cauliflower<br />
flour crust. Urschel size reduction<br />
equipment paves the way for processing<br />
capabilities.<br />
Urschel partners with customers to<br />
optimize their productivity. Test lab<br />
technicians identify new cuts that bring<br />
true benefits to the processors that<br />
work with Urschel. From half-moon<br />
zucchini slices to bow-tie beet cuts,<br />
unique looks abound to help processors<br />
standout in the competitive frozen<br />
pizza industry.<br />
Some of the key issues processors<br />
are facing include adequate labor<br />
and staffing and require more in a<br />
machine design. Through improved<br />
technology, driven by engineering and<br />
manufacturing advancements, the<br />
processor saves time, reduces staffing<br />
requirements, and improves capacity<br />
and quality of product output.<br />
Customers are demanding more in<br />
a design than ever before. Cutting<br />
principles are more precise to produce<br />
tighter, increased in-spec results,<br />
dedicated to increasing usable<br />
product. Components are constructed<br />
with ease-of-use elements, such<br />
as built-in handles, while also being<br />
able to withstand rugged production<br />
environments. Tools that accompany<br />
machines are also designed to expedite<br />
routine procedures. It all relates to time<br />
savings and cost savings.<br />
Customers are looking for a machine<br />
with components that work with<br />
their fast-paced line. Small and<br />
large companies want a robust<br />
machine that will hold precision slice<br />
tolerances throughout production<br />
runs with guarantees of parts and<br />
service when they need them. The<br />
ability to make changes ‘on the fly’ to<br />
be responsive to the needs of their<br />
environment.<br />
28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Processing<br />
Urschel incorporates sanitation,<br />
cleanability, and durability which are of<br />
great importance in today‘s designs.<br />
Sloped stainless steel surfaces<br />
prevent pooling and assist in sanitation<br />
practices. Hinged panels prevent sheet<br />
metal from being rested on the floor,<br />
while providing full access for cleaning.<br />
The cutting zone is completely separate<br />
from the mechanical zone to negate<br />
cross contamination. Durability of<br />
knives and components is essential.<br />
Removable spindle carriages aid in<br />
sanitation. Higher cleanability saves<br />
time with washdowns and assists in<br />
profitability.<br />
Urschel offers complete support overthe-phone,<br />
in-person plant visits, or<br />
live remotely. Urschel‘s significant<br />
ongoing investment in the global<br />
infrastructure of our company has<br />
resulted in clients receiving expedited<br />
parts and peace of mind knowing<br />
their local office is there for complete<br />
support in terms of maintenance and<br />
training for the long life of their cutting<br />
equipment. Urschel speaks the<br />
language of <strong>food</strong> processing AND the<br />
local language, so important details in<br />
customer expectations are met.<br />
New for the emerging alternative<br />
protein market, the DiversaCut® series,<br />
M6 Dicer, and the M VersaPro® (MVP)<br />
Dicer offer aggressive cutting parts and<br />
feeding spindles created to overcome<br />
products that are normally difficult to<br />
process. These cutting methods also<br />
effectively reduce traditional cooked<br />
meats. Also new in meat processing,<br />
the Affinity large dicer with built-in log<br />
precutter for an all-in-one log dicing<br />
solution.<br />
The Affinity® series is also used for<br />
cheese dicing, so cheese can be<br />
accurately measured and dispensed<br />
on pizza. The large Affinity® Dicer along<br />
with the smaller footprint of the Affinity<br />
Integra-D. For cheese shredding, the<br />
MicroAdjustable® CC series Shred<br />
Head (SH-14) offers expedited knife<br />
changeovers. Urschel machinery<br />
maintains more precise control of the<br />
shred thickness, so processors use less<br />
cheese per ounce while maintaining a<br />
full coverage appearance. This relates<br />
to better control in cheese melting<br />
and cost savings for the processor.<br />
The MicroAdjustable head, sanitary<br />
in design, is U.S.D.A. accepted. Other<br />
U.S.D.A. accepted offerings include<br />
the CCX-D cheese shredder. Whether<br />
shredding or dicing cheese or plantbased<br />
‘cheese’, Urschel cutting<br />
solutions are ever evolving to meet the<br />
flexible needs of production lines.<br />
Thousands of cutting applications<br />
exist that Urschel size reduction<br />
machinery is actively involved. The<br />
Comitrol® Processor line of machinery<br />
is unique to our company. As with all<br />
reduction machinery we engineer and<br />
manufacture, all key components are<br />
crafted, constructed, and assembled<br />
under one roof at Urschel, so strict<br />
quality standards are enforced. The<br />
size reduction heads employed in<br />
the Comitrol line achieve particles<br />
down to micro-dimensions. Potential<br />
applications include sauces, pastes,<br />
slurries, granulations, rice cuts,<br />
crumbles, powders, and flours. Comitrol<br />
reductions continue to be a sought-after<br />
resource for the frozen <strong>food</strong> industry.<br />
The word “Comitrol” means controlled<br />
comminution.<br />
The E TranSlicer® Cutter (ETRS-C),<br />
DiversaCut 2110A® (DCA) and Sprint<br />
2® (SPR2) Dicers feature built-in<br />
discharge conveyors to facilitate<br />
dispensing cut product into totes. The<br />
built-in conveyors assist in effectively<br />
capturing slivered, small cuts of fruit<br />
and vegetable products such as leeks,<br />
onions, tomatoes, or peppers to<br />
promote gentle and complete discharge<br />
from each machine. In addition to the<br />
new conveyor discharge option, the E<br />
TranSlicer may also be equipped with a<br />
bias slicing option.<br />
Customers are encouraged to take<br />
part in a free-of-charge test cut of their<br />
product to determine the optimum<br />
Urschel machine for their cutting<br />
application. This beneficial service<br />
may be scheduled through their local<br />
Urschel contact.<br />
fmt<br />
The Author<br />
Scott Klockow is Director of Applications and<br />
Product Development at Urschel<br />
For more information:<br />
www.urschel.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
29
Packaging<br />
Double Gold at Environmental Packaging<br />
Awards for Sustainability Leaders<br />
Packaging manufacturer Coveris has received major industry recognition for its leadership in sustainability,<br />
winning the prestigious Gold Award for Sustainable Packaging Business of the Year at the Environmental<br />
Packaging Awards, organised by Packaging News. Reinforcing its commitment to environmental<br />
responsibility, Coveris also secured a Packaging Project Gold Award, two Silver Awards and one Bronze<br />
across multiple categories.<br />
Hosted on Tuesday 24th June at The<br />
Kia Oval cricket ground in London,<br />
the Environmental Packaging Awards<br />
celebrate pioneering strategies,<br />
impactful initiatives, and innovative<br />
product designs that advance<br />
sustainability in the UK packaging<br />
sector.<br />
Coveris also received three further<br />
honours for its business performance<br />
and packaging project innovation.<br />
Coveris received a Silver Award in<br />
the Sustainable Investment Project<br />
of the Year category for its nitrogen<br />
generation system at its Spalding site,<br />
which enables the specialist linerless<br />
label facility to be fully self-sufficient<br />
in this key component while delivering<br />
measurable environmental benefits.<br />
“This recognition is testament not<br />
only to our innovative spirit but also<br />
to the impact we are making across<br />
the packaging value chain. From<br />
pioneering recyclable packaging<br />
solutions to scaling circular economy<br />
breakthroughs through ReCover<br />
and empowering colleagues to drive<br />
sustainability in our operations and<br />
culture, we are driving meaningful<br />
change for our industry, our partners,<br />
and the planet.<br />
Reserved for exceptional submissions<br />
that set a new industry benchmark,<br />
a Gold Award represents the highest<br />
accolade. Coveris’ Gold Award for<br />
Sustainable Packaging Business of<br />
the Year is significant recognition<br />
of the manufacturer’s strategic,<br />
measurable, and business-wide<br />
sustainability achievements. From<br />
setting environmental targets<br />
supported by robust data, navigating<br />
legislative change, and innovating<br />
sustainable packaging solutions, to<br />
empowering teams to deliver on its No<br />
Waste strategy, Coveris’ holistic and<br />
data-driven approach and visionary<br />
leadership is driving tangible change.<br />
In the Packaging Project Chilled/Frozen<br />
category, Coveris received a Gold<br />
Award for its MonoFlexP PaperFeel film<br />
developed for Lidl’s Butcher‘s sausage<br />
range, produced by Cranswick.<br />
The recyclable monomaterial pack<br />
combines performance with a unique<br />
paper-like tactile finish, offering both<br />
environmental savings and strong<br />
shelf appeal.<br />
A Silver Award for Recycler of the<br />
Year was presented to the ReCover<br />
Paper recycling facility, recognised<br />
for processing over 10,000 tonnes<br />
of production and customer waste<br />
annually and supporting the circular<br />
economy within Coveris’ Paper<br />
Business Unit.<br />
Finally, a Bronze Award in the<br />
Packaging Project Food-on-the-go:<br />
Takeaway category was awarded for the<br />
RecyclaLite ¾ lined wrap, developed in<br />
collaboration with <strong>food</strong> manufacturer<br />
Samworth Brothers. The innovative<br />
cartonboard format features an<br />
ultra-thin plastic lining, delivering<br />
impressive material reduction without<br />
compromising recyclability or product<br />
integrity.<br />
Christian Kolarik, Coveris’ Chief<br />
Executive Officer, commented,<br />
“Sustainability is more than a<br />
commitment at Coveris, it is embedded<br />
at the very heart of how we operate.<br />
Being awarded Gold in the Sustainable<br />
Packaging Business of the Year<br />
category is an incredible honour and a<br />
reflection of our No Waste vision and<br />
the outstanding progress we’ve made<br />
on our ESG journey.<br />
“These awards are a credit to our<br />
teams whose dedication continues<br />
to drive progress, reinforcing our<br />
commitment to lead the packaging<br />
industry responsibly and sustainably.”<br />
Coveris was recently named a finalist<br />
in the Packaging Europe Sustainability<br />
Awards in the ‘Best Practice’ category<br />
for the role of its ReCover Paper<br />
recycling facility, with winners to be<br />
announced this November at the<br />
Sustainable Packaging Summit in<br />
Utrecht, Netherlands.<br />
fmt<br />
For more information:<br />
www.coveris.com<br />
30<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Packaging<br />
Streamlining Seasonal Shutdowns:<br />
Ensuring Operational Continuity<br />
As shutdown season approaches,<br />
manufacturers across industries are<br />
preparing for necessary maintenance,<br />
upgrades and system optimizations.<br />
In response, SPX FLOW and its house<br />
of brands provide a suite of proactive<br />
diagnostics, rapid delivery of critical<br />
spare parts and customized service<br />
agreements to keep producers‘<br />
equipment at peak performance for the<br />
busy months ahead.<br />
innovative and sustainable solutions.<br />
The company‘s product offering is<br />
concentrated in process technologies<br />
that perform mixing, blending, fluid<br />
handling, separation, thermal heat<br />
transfer and other activities that are<br />
integral to processes performed across<br />
a wide variety of nutrition, health, and<br />
industrial markets. SPX FLOW has<br />
operations in more than 25 countries<br />
and drink sales world, in more 139,5 than 140 x countries. 194 mm, fmt Image Softdrink/Can, CC-en46-AZ495 07/25<br />
“Our goal is to make sure we have<br />
the right parts and service expertise<br />
available when it’s needed most,” said<br />
Ty Jeffers, Vice President of Global<br />
Manufacturing and Supply Chain at SPX<br />
FLOW. “This empowers our customers<br />
to focus on what matters most, driving<br />
productivity and innovation.“<br />
For more information:<br />
www.spxflow.com<br />
drinktec <strong>2025</strong><br />
Fulfillment Centers: New spare part<br />
fulfillment centers in Rochester, NY,<br />
and Bydgoszcz, Poland, are significantly<br />
speeding up delivery times for<br />
customers. In Bydgoszcz over 6,000<br />
SKUs are enhancing response times<br />
across Europe. Year-to-date, orders<br />
from both the Bydgoszcz fulfillment<br />
center and Rochester’s Aftermarket<br />
Center of Excellence (ACE) are shipping<br />
on schedule nearly 100% of the time.<br />
Quick Ship Programs: For missioncritical<br />
equipment, the company offers<br />
fast parts delivery for high-quality<br />
industrial and hygienic pumps, valves<br />
and mixers, helping minimize downtime<br />
and maintain production continuity.<br />
Customized Service Agreements: By<br />
working closely with customers to tailor<br />
Parts Level Agreements and Service<br />
Level Agreements, maintenance plans,<br />
part availability and long-term support<br />
are aligned with the product’s lifecycle.<br />
This means the right spare parts are<br />
delivered on time, preventing unplanned<br />
disruptions and maintaining optimal<br />
performance during shutdown periods.<br />
About SPX FLOW, Inc.<br />
Based in Charlotte, N.C., SPX FLOW,<br />
Inc. improves the world through<br />
Shaping the future<br />
together<br />
It’s important to look beyond the<br />
short term, which is why Krones<br />
is working on “Solutions beyond<br />
tomorrow”. Be it beverage and<br />
<strong>food</strong> production lines, digital<br />
services or plastics recycling:<br />
Krones’ innovative solutions<br />
combine superior performance<br />
with sustainability.<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />
krones.com<br />
31<br />
31
Packaging<br />
Transforming the Food Supply Chain: how<br />
Reusable Packaging Solutions touch Every<br />
Meal<br />
In a world where supply chains are the<br />
invisible lifeline delivering <strong>food</strong> from<br />
farm to fork, the pressure on companies<br />
to have a compliant, <strong>food</strong> safety fit-forpurpose<br />
solution, increase efficiency, cut<br />
waste and boost sustainability has never<br />
been greater. Tosca, a global leader for<br />
100% reusable and recyclable plastic<br />
packaging and pooling solutions, plays a<br />
crucial role in reshaping the modern <strong>food</strong><br />
supply chain, ensuring that every meal<br />
begins with smarter logistics and ends<br />
with satisfied, sustainability-conscious<br />
consumers. From producers and<br />
processors to distributors and retailers,<br />
Tosca’s solutions touch every stage of<br />
the journey, supporting safer handling,<br />
reducing waste, and helping businesses<br />
meet rising demands for performance<br />
and responsibility. In today’s <strong>food</strong> supply<br />
chain, the right packaging choices are<br />
proving more essential than ever.<br />
“Tosca’s mission is to eliminate waste<br />
and unlock hidden value across the<br />
supply chain,” says Jurgen Van Roy,<br />
Vice President of Supply Chain. “From<br />
reducing packaging waste to increasing<br />
the durability and safety of assets, our<br />
model enables businesses to operate<br />
more sustainably while enhancing their<br />
operational performance.”<br />
Safer, cleaner, smarter: packaging<br />
built for <strong>food</strong> integrity<br />
Today’s consumers care not only about<br />
what they eat but also about how<br />
it gets to their table. Transparency,<br />
traceability and sustainability are no<br />
longer optional.<br />
Tosca’s technology-driven solutions<br />
support these goals by enabling clear<br />
traceability of products and reducing<br />
<strong>food</strong> waste through more stable and<br />
hygienic load carriers. Marco Gonzalez,<br />
Managing Director of Central Europe<br />
Downstream, notes: “Customers want<br />
to know that their <strong>food</strong> is safe and<br />
sustainably sourced. Our reusable plastic<br />
pallets and crates are not only more<br />
durable and hygienic, but also designed<br />
to prevent damage and contamination.<br />
That’s critical for preserving <strong>food</strong> safety<br />
and quality.”<br />
By helping retailers eliminate <strong>food</strong> waste<br />
resulting from damaged packaging<br />
or spoilage, Tosca plays a crucial role<br />
in meeting ESG goals and reinforcing<br />
consumer trust. Whether it’s meat, dairy,<br />
produce, or packaged goods, Tosca<br />
provides customisable solutions that<br />
are aligned with each product’s unique<br />
needs and handling requirements.<br />
Wood optic containers. Photos: Tosca<br />
Driving efficiency from the<br />
ground up<br />
Food supply chains are complex,<br />
spanning thousands of kilometres and<br />
involving multiple stakeholders. At<br />
every link, Tosca’s packaging solutions<br />
provide an infrastructure that is both<br />
standardised and flexible, allowing<br />
retailers and producers to scale without<br />
compromising quality.<br />
32<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Packaging<br />
One of the clearest benefits of Tosca’s<br />
approach is its impact on logistics.<br />
By using foldable, stackable, and<br />
standardised assets, customers can<br />
significantly reduce transportation<br />
costs and maximise the use of truck<br />
space. More impressively, Tosca’s<br />
pooling system slashes “empty<br />
miles” – trips where trucks return with<br />
unused capacity.<br />
Vincent Nagels, Managing Director<br />
of Upstream, points to a real-world<br />
case: “We had a customer in Denmark<br />
sending pallets to Spain, and instead<br />
of returning those pallets empty, we<br />
now collect them locally and deliver<br />
them to another customer in Spain.<br />
This simple switch has led to a huge<br />
reduction in carbon emissions and<br />
transport costs.”<br />
Tosca’s customers also benefit from<br />
improved asset visibility and inventory<br />
control. In markets such as Central<br />
Europe, where Tosca’s RFID and IoT<br />
technologies are already in place,<br />
customers have access to real-time<br />
tracking data that enhances pool<br />
transparency and reduces the need for<br />
buffer stock, lowering working capital<br />
requirements. This leads to greater<br />
predictability, fewer surprises, and<br />
more strategic planning. From passive<br />
RFID tracking to active IoT monitoring,<br />
Tosca’s asset tracking capabilities<br />
are designed to evolve with customer<br />
needs. The company continues to<br />
invest in these technologies as part of<br />
its broader commitment to smarter,<br />
more responsive supply chains.<br />
Sustainability through circularity:<br />
Tosca’s closed-loop approach<br />
Reusable packaging is inherently<br />
sustainable, but Tosca takes it a<br />
step further by embedding circular<br />
economy principles into every layer<br />
of its business. Instead of relying on<br />
single-use packaging that ends up in<br />
landfills and drains resources, Tosca’s<br />
plastic-based assets are designed<br />
for durability, and when they reach<br />
the end of their usable life, they are<br />
recycled and reborn.<br />
“Our entire model is circular,” says<br />
Jurgen Van Roy. “We collect assets,<br />
inspect them, repair if needed, and<br />
clean them thoroughly with <strong>food</strong>approved<br />
detergents. If an asset<br />
is beyond repair, it’s recycled and<br />
reintroduced into the system. No<br />
plastic is wasted, and the loop is fully<br />
closed.”<br />
This closed-loop approach results<br />
in tangible environmental benefits.<br />
Tosca’s pooling model reduces<br />
packaging waste, cuts down carbon<br />
emissions, and helps customers<br />
comply with evolving legislation<br />
across Europe, such as the upcoming<br />
Packaging and Packaging Waste<br />
Regulation (PPWR).<br />
A powerful, complete solution<br />
across the supply chain<br />
What sets Tosca apart is its ability to<br />
apply this circular approach across<br />
the entire supply chain, offering<br />
a complete, reusable packaging<br />
solution from producer to retailer that<br />
delivers both operational value and<br />
environmental benefits.<br />
As Vincent Nagels explains, Tosca is<br />
vertically integrated, which means it<br />
manages all the value contributors<br />
across the entire supply chain. “We<br />
are uniquely able to combine our<br />
upstream and downstream products to<br />
create a powerful, effective returnable<br />
packaging for our customers, ranging<br />
from small-medium companies to one<br />
of the largest European FMCGs and<br />
retailers.”<br />
Innovation that never stops<br />
Innovation is at the heart of Tosca’s<br />
identity. With a dedicated team<br />
focused on product design, material<br />
science and digital technologies,<br />
the company continues to push<br />
the boundaries of what reusable<br />
packaging can achieve.<br />
“We’re not just reacting to change;<br />
we’re anticipating it,” says Jurgen Van<br />
Roy. “Our innovation team looks at how<br />
to improve the strength and durability<br />
of assets, how to make materials more<br />
sustainable, how to embed technology<br />
like tracking to create smarter, more<br />
responsive systems.”<br />
Automation is another area where<br />
Tosca is anticipating evolving needs.<br />
As warehouses become increasingly<br />
automated, the consistency and<br />
reliability of plastic pallets become<br />
critical. As Marco Gonzalez explains,<br />
“plastic load carriers are much more<br />
suitable because they maintain their<br />
shape, weight, and integrity across<br />
multiple uses, which is essential for<br />
reliable handling by machines and AI<br />
systems.”<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong> 33
Packaging<br />
A trusted partner in<br />
transformation<br />
Tosca’s value extends beyond<br />
products. At its core, the company<br />
operates as a strategic partner,<br />
working closely with customers<br />
to assess their needs, identify<br />
opportunities for efficiency, and develop<br />
long-term solutions. This collaborative<br />
approach sets Tosca apart in a crowded<br />
marketplace.<br />
“Customers approach us because they<br />
see us as experts in reusable plastic<br />
packaging. They come to us for our<br />
insights. Whether it’s reducing costs,<br />
increasing <strong>food</strong> safety or adapting to<br />
new legislation, we work hand-in-hand to<br />
find the best way forward,” says Vincent<br />
Nagels<br />
Laurent Le Mercier, EMEA President,<br />
concludes: “We value long-term<br />
relationships with everyone in the supply<br />
chain – from carriers and retailers to<br />
third-party wash centres and recyclers.<br />
It’s only through close partnerships that<br />
we can continuously improve and evolve<br />
together.”<br />
As the pressures on the global <strong>food</strong><br />
supply chain grow, Tosca’s reusable<br />
Laurent Le Mercier, EMEA President, Tosca<br />
packaging solutions become vital and<br />
transformative.<br />
About Tosca<br />
Tosca is a global leader in reusable<br />
plastic packaging and performance<br />
pooling solutions. Committed to driving<br />
sustainability and innovation across<br />
industries, Tosca focuses on supplying<br />
innovative packaging solutions for a wide<br />
variety of industries.<br />
Jurgen Van Roy<br />
Tosca‘s end-to-end pooling capabilities<br />
offer a smart and sustainable solution<br />
for growers, suppliers, and retailers.<br />
By utilising reusable containers and<br />
pallets, Tosca not only reduces costs<br />
but also enhances supply chain<br />
performance.<br />
fmt<br />
For more information:<br />
www.toscaltd.com<br />
34<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
<strong>Marketing</strong><br />
Bühler Networking Days <strong>2025</strong>:<br />
Growing Business, Lowering Footprint<br />
Industry multiplies impact for successful and sustainable businesses<br />
Over 1,200 business leaders from the<br />
<strong>food</strong>, feed, and sustainable mobility<br />
and materials sectors gathered<br />
at Bühler’s headquarters in Uzwil,<br />
Switzerland, to address the urgent<br />
challenge of building successful<br />
businesses that feed and move 10<br />
billion people sustainably by 2050.<br />
Many key solutions are in place that<br />
meet these challenges. What is needed<br />
now is to multiply their impact at scale.<br />
On June 23 and 24, representatives<br />
from industry, business, and academia<br />
exchanged practical solutions to<br />
ongoing and emerging sustainability<br />
challenges at the event – a unique<br />
platform designed to advance<br />
innovative approaches, foster<br />
meaningful partnerships, and put a<br />
spotlight on education and leadership.<br />
With the theme “Multiplying impact<br />
together,” the Networking Days <strong>2025</strong><br />
highlighted the courage to navigate<br />
uncertainty and the solutions available<br />
now to build successful companies<br />
that bring positive impact at massive<br />
scale.<br />
Speaking at the event, Bühler Group<br />
CEO Stefan Scheiber described the<br />
power of collaboration and cooperation<br />
to multiply the impact of innovation.<br />
“The currency to survive in an era of uncertainty<br />
is courage,” said Ranjay Gulati, Professor of<br />
Business Administration at Harvard Business<br />
School, in his keynote address.<br />
“Every breakthrough, partnership,<br />
and bold decision has the potential to<br />
create ripples – spreading knowledge,<br />
inspiring action, and driving progress,”<br />
he said. “But their true power lies in the<br />
multiplier effect: when these ripples<br />
connect, they create waves of change.<br />
By working together, businesses and<br />
industries don’t just add incrementally<br />
to progress – they accelerate it by<br />
compounding their influence and<br />
scaling solutions far beyond what any<br />
single effort could achieve.”<br />
Ian Roberts, Bühler Group CTO said:<br />
“It is so clear now that we must act<br />
with focus and collaboration to bring<br />
the impact necessary to preserve<br />
the healthy state of our planet. I<br />
am energized by the potential and<br />
willingness shown by our 1,200 guests –<br />
not to simply talk, but to build concrete<br />
actions and to share what they have<br />
already achieved to accelerate group<br />
learning and impact multiplication.”<br />
The Networking Days <strong>2025</strong> was the<br />
fourth Bühler Group Networking Days<br />
event. The Swiss-based technology<br />
group has convened leaders from the<br />
industries it serves once every three<br />
years since 2016. Attendees at this<br />
year‘s event traveled from 90 countries<br />
and six continents.<br />
Big change needs bold leadership<br />
Speaking directly to the many<br />
<strong>food</strong> industry leaders attending<br />
the event, Laurent Freixe, CEO of<br />
Nestlé, emphasized the sector’s<br />
responsibility to find ways to feed a<br />
growing global population sustainably.<br />
“Climate change is a reality, but there<br />
is leadership and there are sciencebased<br />
solutions, so I am very, very<br />
hopeful that together we can make<br />
a collective impact,” Freixe said. “As<br />
the key players in the <strong>food</strong> system,<br />
we collectively have power. We have<br />
the ability to address many issues<br />
the planet is facing, and we should be<br />
taking the responsibility that comes<br />
with it very seriously.”<br />
Stefan Scheiber (top), CEO of Bühler Group,<br />
and Ian Roberts, CTO of Bühler Group, officially<br />
opened the Networking Days <strong>2025</strong>.<br />
In a year marked by political and<br />
economic turbulence, keynote<br />
speakers emphasized the urgent<br />
role of industry in tackling the world’s<br />
most pressing challenges. In such<br />
times, it is easy for business leaders<br />
to retreat into caution, but building<br />
resilient, future-ready businesses<br />
requires courage and decisive action.<br />
“The currency to survive in an era<br />
of uncertainty is courage,” said<br />
Ranjay Gulati, Professor of Business<br />
Administration at Harvard Business<br />
School, in his keynote address.<br />
“Uncertainty causes fear, and fear can<br />
be paralyzing. But to survive and thrive,<br />
you must be bold and take action.”<br />
Gulati explained that in unpredictable<br />
environments, companies cannot<br />
eliminate uncertainty. Instead of<br />
resisting it, he urged leaders to adopt<br />
an agile mindset, one that allows<br />
for experimentation and learning to<br />
navigate the path forward.<br />
Sustainable business success<br />
The key message at the event was<br />
that sustainability is a sound business<br />
strategy that drives profitable growth<br />
and long-term resilience, and is the<br />
outcome of strong leadership. Professor<br />
Johan Rockström, a leading expert on<br />
global sustainability and Director of the<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
35
Photos: Bühler Group<br />
Over 1,200 business leaders from the <strong>food</strong>, feed, and sustainable mobility and materials sectors gathered at Bühler’s headquarters in Uzwil, Switzerland,<br />
to address the urgent challenge of building successful businesses that feed and move 10 billion people sustainably by 2050.<br />
Potsdam Institute for Climate Impact<br />
Research, highlighted the urgent<br />
need for industry to operate within<br />
Earth’s safe limits. As the architect of<br />
the Planetary Boundaries framework,<br />
he stressed that sustainability is<br />
no longer optional – it is essential<br />
to resilience, competitiveness, and<br />
future success. He encouraged<br />
leaders to speak openly about the<br />
business value of sustainability:<br />
“We must think of sustainability as<br />
central to competitiveness, security,<br />
stability, and health,” he said. “When a<br />
decision improves your performance,<br />
attracts talent, opens new markets,<br />
or enhances resilience, communicate<br />
that clearly: show that sustainability<br />
is not a burden – it’s a competitive<br />
advantage.”<br />
Other speakers throughout the event<br />
echoed the magnitude and urgency of<br />
the challenge, calling for accelerated<br />
innovation – in digital tools, process<br />
technologies, and business models<br />
– to deliver more value with fewer<br />
resources.<br />
Johan Westman, CEO of plantbased<br />
oils producer AAK, shared<br />
his company’s journey toward<br />
sustainability leadership. Since 2019,<br />
AAK has transformed its palm oil<br />
supply chain, prioritizing sources<br />
verified as deforestation-free. By 2024,<br />
91% of its palm oil supply met this<br />
standard – a shift that coincided with a<br />
significant increase in profitability. AAK<br />
believes that there should be more<br />
focus on producing sustainable palm<br />
oil. “Palm oil offers yields per hectare<br />
4 to 10 times greater than any other<br />
plant-based oil,” says Westman. “That’s<br />
important when you need to feed the<br />
world.”<br />
Transformation through<br />
collaboration<br />
Thomas Zurbuchen, Leader of ETH<br />
Zurich | Space, and former Head of<br />
Science at NASA, spoke about the<br />
importance of collaboration between<br />
science and industry in addressing<br />
climate and environment-related<br />
challenges. “Industry has the ability<br />
to take scientific ideas and transform<br />
them into innovative solutions that<br />
make a real difference,” he said.<br />
“Sometimes the future is already<br />
here, you just need to scale it.” As<br />
an example, Zurbuchen highlighted<br />
recent developments in satellite<br />
imaging technology: “We can now use<br />
new technologies to analyze data from<br />
space with a resolution of millimeters<br />
and make it useful to inform decisions<br />
on the ground,” he said. “A farmer can<br />
use satellite images to decide exactly<br />
which fields need fertilizer and which<br />
do not.”<br />
Many speakers echoed the message<br />
about the power of collaboration to<br />
drive sustainable business success,<br />
mitigate climate change, protect and<br />
restore nature, create jobs, and ensure<br />
<strong>food</strong> security.<br />
Michele Andriani, CEO of Andriani<br />
S.p.A., gave a compelling example of<br />
the power of circularity to unlock new<br />
markets. His company set out to find<br />
alternative uses for all the side-streams<br />
generated by its core <strong>food</strong> production<br />
business. That led to the development<br />
of entirely new product lines – from<br />
pet <strong>food</strong> to nutritional supplements<br />
– with support from Bühler and other<br />
partners. Any material that cannot be<br />
transformed into a valuable product<br />
is instead used to generate energy<br />
for manufacturing. “Sustainability<br />
is not a goal, but a way of acting and<br />
doing business,” said Andriani. “For us,<br />
circularity is not just a sustainability<br />
concept – it’s an engine for innovation<br />
and growth that has opened doors to<br />
entirely new sectors.”<br />
Delivering on promises: grow<br />
business, lower footprint<br />
“Reflecting the urgency with which we<br />
need to act, our efforts go beyond simple<br />
compliance, drawing on partnerships,<br />
innovation, and a focus on building<br />
businesses that deliver measurable<br />
reductions in environmental footprint,<br />
while supporting profitable growth<br />
for both our customers and our<br />
company,” said Ian Roberts, Bühler<br />
Group CTO. “This work not only<br />
benefits the environment but also<br />
drives operational efficiency, creates<br />
36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
<strong>Marketing</strong><br />
jobs, and builds long-term resilience.<br />
We are helping our customers achieve<br />
significant reductions in energy<br />
consumption, waste generation, and<br />
water usage – delivering real impact up<br />
and down the value chain.”<br />
Bühler supports its customers in<br />
growing their businesses while<br />
lowering their footprint in many ways.<br />
From offering new state-of-the-art<br />
solutions to optimizing current systems<br />
through services, including machinery<br />
refurbishment, digital process control,<br />
and predictive maintenance. These<br />
services lead to higher productivity<br />
and yields, resulting in better returns<br />
on investment alongside positive<br />
environmental impacts. As a result,<br />
Bühler is delivering on its promise to<br />
multiply solutions that reduce energy<br />
consumption, waste, and water use in<br />
its customers‘ value chains by 50%.<br />
According to Bühler’s value chain<br />
analysis, when combined with other<br />
technologies and solutions beyond<br />
Bühler’s portfolio, peak savings<br />
potential exceeds 80% in some value<br />
chains. The CO 2<br />
e reduction potential<br />
is 71% for processing aluminum into<br />
finished products, 77% for transforming<br />
cocoa beans into chocolate, and 65%<br />
for processing rice.<br />
Safe, healthy, affordable <strong>food</strong> that<br />
tastes good<br />
A panel discussion focused on the<br />
challenge of providing safe, healthy,<br />
and affordable <strong>food</strong> to a growing global<br />
population. Abigail Stevenson, Chief<br />
Science Officer at Mars, described<br />
the rising importance of nutritional<br />
density in packaged <strong>food</strong> products,<br />
with manufacturers adding more whole<br />
grains, nuts, and legumes to their<br />
products. She also emphasized the<br />
value of collaboration across sectors:<br />
“Looking beyond our industry is critical<br />
for broadening perspectives and for<br />
really thinking differently. By coming<br />
together with people from different<br />
parts of the industry and the ecosystem,<br />
we find novel ways to think about how to<br />
address the challenges we all face.”<br />
Florian Schattenmann, Chief<br />
<strong>Technology</strong> Officer at Cargill<br />
Incorporated, underscored the<br />
complexity of this task and noted that<br />
efforts to improve nutrient density<br />
required companies to achieve four<br />
simultaneous objectives. “Products<br />
need to offer the right taste, the right<br />
nutrition profile, the right sustainability<br />
profile, and the right cost,” he said.<br />
“And of those, taste is king.”<br />
Operating robust <strong>food</strong> systems in<br />
Africa comes with its own challenges,<br />
including limited infrastructure<br />
and difficulties securing expertise<br />
and capital: “You need successful<br />
businesses to feed the world,” said<br />
Simon Tecleab, Chief Executive Officer<br />
at Naval Group. He described how<br />
his company had expanded from its<br />
roots in Eritrea to develop a network<br />
of processing and production sites<br />
across neighboring countries. The<br />
Group has set up its own logistics<br />
company to move products from<br />
farms to processing sites and is now<br />
partnering with Bühler to build a stateof-the-art<br />
<strong>food</strong> park in Angola.<br />
Mandla Nkomo, Chief Executive<br />
Officer at Partners in Food Solutions,<br />
is another supporter of the power<br />
of innovation and entrepreneurship<br />
to resolve challenges in Africa’s<br />
<strong>food</strong> systems. His organization<br />
connects experts from world-class<br />
<strong>food</strong> companies with farmers and<br />
<strong>food</strong> processors in countries across<br />
Africa. “Talent is evenly distributed,<br />
but opportunity isn’t,” he said. “Let’s<br />
create an opportunity superhighway to<br />
transform Africa’s <strong>food</strong> systems, one<br />
factory at a time.”<br />
Innovation in action<br />
Leaders attending the event also had<br />
the opportunity to see innovative<br />
technologies at work in Bühler‘s<br />
extensive research and training center<br />
facilities in Uzwil. Technologies on<br />
display included new solutions for<br />
milling, AI process optimization tools,<br />
digitally-controlled die casting, and<br />
energy-efficient technologies for<br />
grain puffing, <strong>food</strong> extrusion, and the<br />
production of plant-based proteins.<br />
In the final Networking Days session,<br />
the topic returned to bold leadership.<br />
Francois Pienaar, on the 30th anniversary<br />
of his historic Rugby World Cup victory<br />
as captain of the Springboks, recalled<br />
Professor Johan Rockström, a leading expert<br />
on global sustainability and Director of the<br />
Potsdam Institute for Climate Impact Research,<br />
highlighted that sustainability is no longer optional,<br />
it is essential to resilience, competitiveness,<br />
and future success.<br />
the significance of that event in the<br />
history of post-Apartheid South Africa.<br />
His sporting career, he told guests, gave<br />
him the chance to witness the effect of<br />
great leaders. “They embody the spirit<br />
of perseverance, understanding the<br />
pressure of competition and thriving<br />
under it. From them, I have learned that<br />
great leaders make decisions grounded<br />
in strong principles. They balance<br />
critical thinking with a resistance to<br />
groupthink, fearlessly embracing risks<br />
and maintaining their integrity,” he said.<br />
“At the heart of all is a profound care for<br />
society and a commitment to leaving<br />
… them in a better state. Imagine the<br />
impact we could have if we cultivate<br />
a generation of young leaders with<br />
integrity.”<br />
Bühler Networking Days <strong>2025</strong> set a<br />
new benchmark, bringing together<br />
the largest number of industry leaders<br />
and the broadest range of sectors in<br />
the event’s history. Guests left Uzwil<br />
with fresh insights, new strategic<br />
connections, and a strengthened<br />
commitment to driving progress within<br />
their organizations. In his closing<br />
remarks, CEO Stefan Scheiber thanked<br />
participants their ideas and active<br />
engagement, urging them to act boldly:<br />
“We need the courage to take decisive<br />
action – action that accelerates<br />
growth and drives the sustainable<br />
transformation of businesses, value<br />
chains, and entire industries. By doing<br />
this, we will shape a better future for<br />
our businesses and our societies, and<br />
truly multiply impact together.” fmt<br />
For more information:<br />
www.buhlergroup.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
37
Events<br />
drinktec <strong>2025</strong> – In the Starting Blocks<br />
Preparations for drinktec <strong>2025</strong>, the world’s leading exhibition for the beverage and liquid <strong>food</strong> industry,<br />
are entering their final phase. Registration figures are strong, demonstrating the exhibition’s impressive<br />
standing. From 15 to 19 September <strong>2025</strong>, over 1,000 exhibitors from more than 50 countries will come<br />
together in Munich to showcase the latest trends. Spanning over 73,000 square meters, exhibitors will<br />
present solutions and expertise covering the entire value chain, addressing all industry challenges.<br />
Rolf Keller, Managing Director of<br />
YONTEX, underlines the importance of<br />
drinktec within the global beverage and<br />
liquid <strong>food</strong> market: „drinktec remains<br />
closely aligned with market needs, and<br />
this year’s edition is no exception. The<br />
strong response to drinktec <strong>2025</strong> is a<br />
testament to this strategic alignment.“<br />
Markus Kosak, Executive Director of the<br />
drinktec Cluster, adds: „The international<br />
exhibitor base is at the core of drinktec’s<br />
identity and underscores its strength.<br />
For visitors, this means that drinktec<br />
is uniquely positioned as the go-to<br />
platform for discovering future-oriented<br />
solutions tailored to the beverage and<br />
liquid <strong>food</strong> sectors worldwide. Once<br />
again, the event will serve as the global<br />
summit for raw materials, technology,<br />
and machinery related to the production<br />
and marketing of beverages and liquid<br />
<strong>food</strong>s.“<br />
This demonstrates that drinktec is living<br />
up to its reputation as the industry’s<br />
leading global trade fair. With the <strong>2025</strong><br />
edition, the industry affirms the breadth<br />
of technologies and solutions available<br />
internationally for beverage and liquid<br />
<strong>food</strong> production. The familiar distribution<br />
of one-third domestic and two-third<br />
international exhibitors will again be<br />
maintained.<br />
Liquidrome – A vision of the future<br />
Looking ahead, the supporting<br />
programme has undergone a conceptual<br />
redesign, as Markus Kosak explains: „We<br />
are consolidating our programme in hall<br />
C4 with our new format, ‘Liquidrome’. This<br />
area will serve as a forum for knowledge<br />
exchange, exhibitor presentations, and<br />
interaction with academia and research.<br />
With Liquidrome, we are laying the<br />
foundation for the dialogue of the future.“<br />
This interactive space will broaden<br />
information access for visitors and offer<br />
insights into novel product concepts,<br />
the use of innovative technologies, and<br />
emerging market strategies. In close<br />
coordination with drinktec’s conceptual<br />
sponsor, the VDMA Food Processing<br />
and Packaging Machinery Association,<br />
the content will be structured around<br />
three central themes.<br />
Key topics highlight future<br />
prospects<br />
Under the topic ‘Circularity & Resource<br />
Management’, topics such as water<br />
reuse and wastewater treatment will be<br />
addressed. Presentations will explore<br />
how global requirements for water<br />
conservation can be implemented from<br />
various perspectives. Additional focal<br />
points include energy recovery, the<br />
use of by-products from production<br />
processes, and more efficient packaging<br />
material usage. The implementation<br />
of the EU’s Packaging and Packaging<br />
Waste Regulation (PPWR) will also be<br />
reflected in the lecture programme.<br />
The second topic, ‘Data2Value’, focuses<br />
on process transparency and the<br />
integration of machine learning and<br />
AI-based applications. Topics include<br />
flavor prediction models and predictive<br />
maintenance. These approaches also<br />
apply to cleaning process design: AI<br />
combined with machine learning enables<br />
the detection of contamination levels in<br />
containers and triggers self-adjusting<br />
cleaning cycles accordingly.<br />
The third topic, ‘Lifestyle & Health’,<br />
provides inspiration on flavor solutions<br />
for low- or no-alcohol beers, alcoholfree<br />
wines, and fermented beverages—<br />
empowering manufacturers to tap into<br />
this growing segment with optimized<br />
recipes. Functional drinks enriched with<br />
minerals, vitamins, amino acids, fiber, or<br />
probiotics are expected to gain market<br />
share. The addition of plant-based<br />
proteins, some derived from brewing byproducts,<br />
will also become increasingly<br />
important.<br />
Startup zone – Strong participation<br />
Part of the Liquidrome, the Startup<br />
zone has seen a particularly strong<br />
response this year. These startups<br />
demonstrate clear innovation potential,<br />
particularly in IT solutions for the<br />
industry. Maintenance management<br />
systems, cloud technologies, and other<br />
digital solutions are a key focus. Young<br />
companies are also concentrating on<br />
energy and heat supply for beverage<br />
production and the development of<br />
innovative additives.<br />
Positive global outlook<br />
In recent months, the exhibition team,<br />
in cooperation with the VDMA, has<br />
conducted an extensive international<br />
outreach programme. The drinktec<br />
Roadshow remains a proven format for<br />
gaining in-depth insights into market<br />
conditions through direct dialogue<br />
with key global stakeholders. Covering<br />
approximately 20 countries across all<br />
continents, the roadshow facilitated<br />
high-level industry engagement.<br />
“The global response has been<br />
overwhelmingly positive. We gained<br />
valuable insights into the strategic<br />
and economic priorities of our target<br />
markets. This exchange is absolutely<br />
vital to ensuring drinktec remains<br />
perfectly aligned,” reflects Kosak. fmt<br />
For more information:<br />
www.drinktec.com<br />
38 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Events<br />
SEPTEMBER<br />
OCTOBER<br />
15-19 September<br />
Munich, Germany<br />
drinktec<br />
YONTEX GmbH & Co. KG<br />
Kürschnershof 2-4<br />
90403 Nuremberg,<br />
Germany,<br />
Email: info@yontex.com,<br />
www.brau-beviale.de<br />
23-25 September<br />
Nuremberg, Germany<br />
Fachpack<br />
NürnbergMesse GmbH<br />
Messezentrum,<br />
90471 Nuremberg<br />
Tel.: +49 911 86 06 49 09<br />
Fax: +49 911 86 06 49 08<br />
www.fachpack.de<br />
23-25 September<br />
Nuremberg, Germany<br />
Powtech<br />
NürnbergMesse GmbH<br />
Messezentrum,<br />
90471 Nuremberg<br />
Tel.: +49 911 86 06 49 09<br />
Fax: +49 911 86 06 49 08<br />
www.powtech.de<br />
24-26 September<br />
Birmingham, UK<br />
PPMA Ltd. <strong>2025</strong><br />
PPMA Ltd.<br />
New Progress House,<br />
34 Stafford Road,<br />
Wallington, Surrey SM6 9AA<br />
Tel.: +44 (0)20 8773 8111<br />
www.ppmashow.co.uk<br />
19-21 October<br />
Baghdad Iraq<br />
Irag Agro<strong>food</strong><br />
fairtrade Messe GmbH & Co. KG<br />
Vossstr. 3,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
www.fairtrade-messe.de<br />
OCTOBER<br />
NOVEMBER<br />
DECEMBER<br />
28 - 30 October<br />
Chicago, IL<br />
EATS – The Equipment and<br />
<strong>Technology</strong> Show for Food &<br />
Beverage, formerly Process Expo<br />
Food Production Solutions Association<br />
1451 Dolley Madison Blvd., Suite 101<br />
McLean, VA 22101-3850<br />
703.761.2600<br />
info@fpsa.org<br />
28-30 October<br />
Accra, Ghana<br />
Agro<strong>food</strong> Ghana<br />
fairtrade Messe GmbH & Co. KG<br />
Vossstr. 3,<br />
69115 Heidelberg, Germany<br />
Tel.: +49-6221/4565-0<br />
Fax: +49-6221/4565-25<br />
info@fairtrade-messe.de<br />
www.fairtrade-messe.de<br />
4-6 November<br />
Dubai, UAE<br />
Gul<strong>food</strong> Manufacturing<br />
Dubai World Trade Centre,<br />
P.O. Box 9292, Dubai, UAE<br />
Tel: (+971) 4 308 6124<br />
info@dwtc.com<br />
www.gul<strong>food</strong>.com<br />
25-27 November<br />
Nuremberg, Germany<br />
SPS - Smart Production Solutions<br />
Mesago Messe Frankfurt GmbH<br />
Rotebühlstr. 83-85<br />
70178 Stuttgart, Deutschland<br />
Tel. +49 711 61946-0<br />
Fax +49 711 61946-91<br />
info@mesago.com<br />
mesago.com<br />
02-04 December<br />
Paris, France<br />
Fi Europe<br />
Informa Markets,<br />
WTC Tower Ten, 7th Floor,<br />
Strawinkskylaan 763, 1077 XX<br />
Amsterdam, The Netherlands<br />
Tel.: +31-20-409 9544<br />
Fax: + 31-20-363 2616<br />
www.figlobal.com<br />
This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the<br />
organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections<br />
or completions. Please contact: <strong>food</strong>@harnisch.com<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
39
Events<br />
Resounding Success for Iran agro<strong>food</strong><br />
<strong>2025</strong><br />
-Iran agro<strong>food</strong> <strong>2025</strong> reaffirms its status<br />
as a pivotal hub for innovation and<br />
thriving international trade.<br />
The 32nd edition of Iran agro<strong>food</strong><br />
passed like a whirlwind: 851 exhibitors<br />
from 13 countries converged for<br />
an intensive series of back-to-back<br />
meetings, captivating demos, and<br />
pivotal deal-making sessions. The<br />
atmosphere was electric, bustling<br />
aisles resonated with animated<br />
conversations, and opportunities<br />
flourished at every turn.<br />
What made this year even more<br />
remarkable is the resurgent wave<br />
of international participation. From<br />
China and Türkiye to Brazil, Germany,<br />
India and Italy, from the UAE, Austria<br />
and Greece to Russia, Spain and<br />
Uzbekistan, the global <strong>food</strong>, <strong>food</strong><br />
ingredients, processing, and packaging<br />
industries showcased their robust<br />
presence. Well over 40,000 trade<br />
visitors from all parts of Iran and<br />
beyond flocked to the 24 halls and<br />
took up the entire outdoor area of the<br />
Tehran International Fairgrounds.<br />
Comprehensive coverage of the<br />
agro<strong>food</strong> value chain<br />
Iran agro<strong>food</strong> <strong>2025</strong> once again<br />
showcased the entire agro<strong>food</strong> value<br />
chain, from field to fork, through its four<br />
dedicated partial fairs. These spread<br />
across 24 halls, offering unparalleled<br />
opportunities for networking and<br />
discovery.<br />
• Iran agro<br />
• Iran <strong>food</strong> + hospitality<br />
• Iran <strong>food</strong> ingredients<br />
• Iran <strong>food</strong> + bev tec<br />
Iran: The largest agro<strong>food</strong> market<br />
in the Middle East<br />
With a population of 90 million, Iran<br />
remains the largest agro<strong>food</strong> market<br />
in the Middle East. The country‘s<br />
agro<strong>food</strong> sector is thriving, with<br />
significant growth in <strong>food</strong> and beverage<br />
production, exports, and the import of<br />
processing and packaging machinery.<br />
Iran is a global leader in producing key<br />
crops like apricots, pistachios, and<br />
saffron, and its market for agricultural<br />
technology is among the fastestgrowing<br />
in the region.<br />
According to WTO, Iranian <strong>food</strong><br />
imports made up for US16.9 billion in<br />
2023, while <strong>food</strong> exports amounted<br />
for US$5.8 billion compared to<br />
US$4.8 billion in 2022. Iranian imports<br />
of <strong>food</strong> processing and packaging<br />
machinery stood at €138 million in<br />
2023, whereas imports of packaging<br />
machinery made up for €66 million in<br />
2023. (VDMA)<br />
fmt<br />
For more information:<br />
www.iran-agro<strong>food</strong>.com<br />
fairtrade - Valuable business<br />
contacts<br />
Founded in 1991, fairtrade has<br />
long been one of the leading<br />
organisers of professional<br />
international agro<strong>food</strong> &<br />
plastprintpack trade fairs in<br />
Africa and the Middle East. Over<br />
the decades, more than 36,000<br />
exhibitors and 1.5 million trade<br />
visitors have expressed their<br />
confidence in the company. With<br />
these international trade shows,<br />
fairtrade takes innovative ways<br />
to connect emerging markets<br />
with solution providers from<br />
across the globe. Facilitating<br />
valuable business contacts<br />
between exhibitors and trade<br />
visitors - that‘s what at fairtrade<br />
stands for.<br />
fairtrade is managed by its<br />
founder Martin März and his son<br />
Paul, who joined the company<br />
in 2016, and builds on a highly<br />
motivated team of experienced<br />
and young professionals,<br />
many of them qualified inhouse<br />
over three years in<br />
partnership with the German<br />
Cooperative State University<br />
to a Bachelor of Arts degree<br />
in Business Administration<br />
- Exhibition, Convention &<br />
Event Management or Media &<br />
Communication Management.<br />
ISO 9001:2015 certified and<br />
a member of UFI The Global<br />
Association of the Exhibition<br />
Industry, fairtrade strives for<br />
high customer satisfaction with<br />
excellent service and innovative<br />
products.<br />
40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>
Events<br />
XXI International Trade Fair<br />
for Savoury Snacks & Nuts<br />
FIL EXPO<br />
Lisbon<br />
Portugal<br />
17–18 June<br />
2026<br />
Move your<br />
business<br />
forward<br />
at the worldwide fair<br />
for savoury snacks<br />
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➝ Technologies<br />
➝ Suppliers<br />
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Enquiries<br />
➝ Trade Partners<br />
veronica@esasnacks.eu<br />
<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />
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