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4/25<br />

Vol. 39 • 31377<br />

ISSN 0932-2744<br />

Cover: Disinfection Made<br />

Sustainable Rice<br />

<strong>food</strong> <strong>Marketing</strong> Easy & <strong>Technology</strong> • August <strong>2025</strong><br />

Farming<br />

Trends in Pizza<br />

Production<br />

Reusable Packaging<br />

Solutions


Enquire<br />

about a stand<br />

The unmissable<br />

ingredients event<br />

Fi Europe is where the<br />

F&B ingredients industry<br />

comes together to connect,<br />

innovate and drive the<br />

future of <strong>food</strong>.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Editorial<br />

Data in the packaging environment<br />

The packaging landscape is changing<br />

rapidly and is catching even<br />

experienced professionals off<br />

guard. This goes beyond materials<br />

and content. The new Extended<br />

Producer Responsibility (EPR) rules<br />

are transforming everything from the<br />

design of packaging to the calculation<br />

of its costs. With stricter ecomodulation<br />

fees, mandatory recyclability<br />

thresholds, and mounting<br />

pressure for transparency, the cost of<br />

packaging is no longer just a materials<br />

issue. It is also a data issue.<br />

This change is also a moment of rare<br />

opportunity. Alongside challenges,<br />

digitalisation offers an equally powerful<br />

path forward – a way not just to<br />

comply, but to lead.<br />

At its core, EPR is is a policy<br />

approach that makes manufacturers<br />

accountable for the environmental<br />

impact of their products throughout<br />

their lifecycle, focusing on recycling<br />

and waste disposal. To do that<br />

well, businesses need visibility and<br />

accurate, structured, shareable<br />

data. That means knowing what is<br />

in your packaging, where it is used,<br />

how it performs, and what happens<br />

to it after use. It also means using<br />

that knowledge strategically to make<br />

better choices, unlock eco-modulation<br />

bonuses, and avoid spiralling costs.<br />

Arno Melchior, retired Global Packaging<br />

Director at Reckitt, knows this<br />

challenge intimately. After more than<br />

three decades leading global pack-<br />

aging efforts at one of the world’s<br />

best-known FMCG groups, he has<br />

seen the data gap first-hand and the<br />

damage it can do.<br />

“While I was working, I got involved in<br />

many trade associations. You must<br />

always consider the large companies,<br />

such as P&G, Unilever and Reckitt, as<br />

well as other multinationals are datadriven.<br />

They have a lot of data. But<br />

then you see the small and mediumsized<br />

companies and often they don’t<br />

have proper specification systems.<br />

They get a PDF from their supplier and<br />

put it somewhere, maybe a printout<br />

in a folder or a digital folder. That’s<br />

where the specification lives.”<br />

This lack of digitalisation becomes<br />

critical under evolving regulations.<br />

Melchior believes that one of the most<br />

important steps any business can take<br />

is to assign a clear owner to packaging<br />

data. “It’s very important to have a<br />

person who deals with packaging,<br />

maybe someone who covers quality<br />

and packaging, but they need to<br />

manage packaging data properly.”<br />

The complexity is increasing fast. “We<br />

need more and more data,” he says.<br />

“It’s not enough anymore to know a<br />

bottle is made of PET or HDPE. We<br />

need to know what makes up the HDPE<br />

or PET, what’s in the masterbatch, and<br />

what substances it contains. Soon,<br />

we’ll need a substance breakdown<br />

of our packaging, and that’s where<br />

suppliers and their suppliers come in.<br />

The whole value chain needs to work<br />

Ian Healey<br />

Editor-in-Chief<br />

together, otherwise we don’t get the<br />

data.”<br />

Part of the solution lies in rediscovering<br />

the value of in-person<br />

learning and industry collaboration.<br />

Events like London Packaging Week,<br />

PackExpo, Fachpack and others are<br />

important opportunities to discuss<br />

issues and discover innovations. We<br />

need to find time to visit to fairs, walk<br />

the aisles, ask questions, and find<br />

new ideas. These are the real benefits<br />

of going to this kind of event. In the<br />

end, the future of packaging will not<br />

be decided by policy alone. It will be<br />

shaped by those who understand<br />

that data is not just about control,<br />

but creativity. Not just regulation, but<br />

reinvention.<br />

Sincerely<br />

If you like it – subscribe!<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong> <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August 3<strong>2025</strong>


Contents<br />

Subscribe now…<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> August <strong>2025</strong><br />

3 Editorial<br />

42 Impressum<br />

Ingredients<br />

PetFood PRO magazine wants to<br />

emphasize the high level of quality<br />

and care in the production of pet <strong>food</strong><br />

through the choice of ingredients, the<br />

choice of technology and the choice<br />

of packaging materials.<br />

International Magazine September 2022 ISSN 2628-5851<br />

<strong>Technology</strong> & <strong>Marketing</strong> 3/22<br />

10 IFT FIRST <strong>2025</strong>: Proteins, More Proteins, and then<br />

Healthy Carbs and Natural Colors<br />

14 Ingredient with Enhanced Bioavailability Recently<br />

proved its Worth in a Clinical study on Mobility<br />

16 Ambitious Sustainable Rice Farming Project in Vietnam<br />

18 Gluten-free Flour from the Tuber<br />

Processing<br />

6 Disinfection Measurement and Dosage in<br />

Bottle Washing made Easy<br />

20 High-class Engineering Partner: Evaporate Operating<br />

Costs!<br />

22 Chocolate meets Baked Goods: Innovative Production<br />

Solutions at iba <strong>2025</strong><br />

24 Intelligent, Balanced, Stable: Drive <strong>Technology</strong> en<br />

sures Safe Operation<br />

27 Cutters and Grinders with Effective Hygiene Solutions<br />

28 Trends in the Growing Frozen Pizza Sector<br />

Packaging<br />

Ingredients: Plant-Based Food, Black Soldier Flies, Fibers and Ce lulose, Grain Acceptability<br />

Processing: Wet Pet<strong>food</strong> Processing, Quality Control, Heat Exchangers, Mixing<br />

Packaging: Pouches and Alutrays, No Waste, Weighing Investment<br />

30 Double Gold at Environmental Packaging<br />

Awards for Sustainability Leaders<br />

31 Streamlining Seasonal Shutdowns: Ensuring<br />

Operational Continuity<br />

32 Transforming the Food Supply Chain: how Reusable<br />

Packaging Solutions touch Every Meal<br />

<strong>Technology</strong> & <strong>Marketing</strong><br />

www.pet<strong>food</strong>pro-mag.com<br />

Departments<br />

35 <strong>Marketing</strong><br />

38 drinktec <strong>2025</strong><br />

39 Calendar of Events<br />

40 Iran agro<strong>food</strong> <strong>2025</strong><br />

42 Index


<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

Vol. 39 • 31377<br />

ISSN 0932-2744<br />

4/25<br />

Cover:<br />

The challenge is cleaning deposit bottles<br />

is to dose enough chlorine dioxide to<br />

guarantee reliable disinfection. And at<br />

the same time keep the concentration<br />

low enough to save costs and protect<br />

the system from corrosion. Typical<br />

process challenges – especially all kinds<br />

of fluctuations – make chlorine dioxide<br />

measurement considerably more difficult.<br />

The solution is given as a case study in our<br />

cover story this month.<br />

Our Cover Story starts on page 6.<br />

15—19 September <strong>2025</strong><br />

Munich, Germany<br />

Grow with the Flow<br />

Cover: Disinfection Made<br />

Easy<br />

Sustainable Rice<br />

Farming<br />

Trends in Pizza<br />

Production<br />

Reusable Packaging<br />

Solutions<br />

Photo: Endress+Hauser<br />

Rice Production<br />

Sustainable rice production can almost halve greenhouse gas<br />

emissions and reduce water usage by 30%, without any loss in<br />

yield. To reduce the environmental impact of rice production and<br />

encourage the transition to sustainable, climate resilient rice cultivation,<br />

an integrated approach is essential. This is the driving<br />

force behind a new project in Vietnam, which includes guidance<br />

on efficient water management and responsible use of pesticides<br />

and fertilizers, with demonstration fields used to showcase<br />

practical applications. See more on page 16.<br />

World’s Leading Trade Fair<br />

for the Beverage and Liquid<br />

Food Industry<br />

Experience the comprehensive range<br />

of products across the entire value chain,<br />

from raw materials to packaging and<br />

logistics solutions – all in action.<br />

Network with industry experts, discover<br />

the “The Next Big Thing”, and gain<br />

valuable insights into the key topics:<br />

Pizza Processing<br />

New technology can now deliver precision and expertise to pizza<br />

manufacturers. This includes an extensive ability to effectively<br />

cut a gamut of shapes to provide precision cuts within the targeted<br />

specifications. Many ingredients go into creating different<br />

styles of frozen pizza and ingredients vary depending on product<br />

characteristics. For toppings, fruits and vegetables rely on gentle<br />

cutting methods, whereas alternative proteins require more<br />

aggressive methods. Reduction of ingredients for sauces and<br />

crusts down to micro-dimensions is necessary to produce the<br />

ideal frozen pizza. Read more on page 28.<br />

Data2Value<br />

Lifestyle & Health<br />

Circularity &<br />

Resource Management<br />

Reusable Packaging<br />

In a world where supply chains are the invisible lifeline delivering<br />

<strong>food</strong> from farm to fork, the pressure on companies to have a<br />

safe and sustainable solution has never been greater. A global<br />

leader for 100% reusable and recyclable plastic packaging and<br />

pooling solutions, is playing a crucial role in reshaping the modern<br />

<strong>food</strong> supply chain, ensuring that every meal begins with smarter<br />

logistics and ends with satisfied, sustainability-conscious<br />

consumers. <strong>food</strong> <strong>Marketing</strong> In today’s & <strong>food</strong> <strong>Technology</strong> supply chain, • February the right 2016packaging<br />

5<br />

choices are proving more essential than ever. Read more on<br />

page 32.<br />

drinktec.com<br />

Are you ready?<br />

Secure your ticket today!


Cover Story<br />

Disinfection Measurement and Dosage in<br />

Bottle Washing made Easy<br />

What happens after you‘ve returned your bottle?<br />

A deposit bottle is usually cleaned,<br />

disinfected and refilled around thirty,<br />

up to fifty times. One such bottle<br />

washing system is located at Maisel‘s<br />

brewery in Bayreuth, Germany. The<br />

disinfection panel installed there<br />

not only provides precise measured<br />

values, but also controls the optimum<br />

disinfectant dosage.<br />

Challenge<br />

The cleaning process begins with the<br />

bottles being emptied of residue, presoaked<br />

and flushed out. They are then<br />

cleaned in alkaline solutions and water<br />

baths, disinfected with chlorine dioxide<br />

and finally rinsed. The challenge here<br />

is to dose enough chlorine dioxide to<br />

guarantee reliable disinfection. And at<br />

the same time keep the concentration<br />

low enough to save costs and protect<br />

the system from corrosion.<br />

Typical process challenges – especially<br />

all kinds of fluctuations – make chlorine<br />

dioxide measurement considerably<br />

more difficult. The ancient wisdom of<br />

Heraclitus – “nothing is as constant as<br />

change“ – applies in a particular way: In<br />

the form of temperature fluctuations,<br />

fluctuations in flow velocity and<br />

irregular downtimes (for example, due<br />

to maintenance and washing cycles).<br />

In addition, short-term pressure peaks<br />

pose a risk of damage to the diaphragm<br />

cap. And there is something else that<br />

favors incorrect measured values:<br />

The high dirt load in the medium. This<br />

means that the washing liquid usually<br />

contains a lot of label residue, which<br />

contaminates the sensor diaphragm.<br />

Measured values are the basis for<br />

the dosage. If they are incorrect, the<br />

chlorine dioxide concentration will be<br />

too high or too low. This not only results<br />

in high costs, but also puts people and<br />

machines at risk.<br />

“We were only able to develop this<br />

panel solution together because we all<br />

pulled together as partners. We have<br />

always believed in Endress+Hauser<br />

and have been very satisfied for years.<br />

I don‘t think it‘s an exaggeration to<br />

say that we now have the most stable<br />

measurement and control system in<br />

the industry,“ says Hannes Kauper<br />

Head of Filling and Brewing <strong>Technology</strong><br />

Maisel Bros. Brewery.<br />

Solution<br />

In 2024, Brauerei Gebr. Maisel,<br />

together with Endress+Hauser, developed<br />

and installed a panel solution<br />

that makes the measuring completely<br />

self-sufficient and independent of<br />

these challenges. The result is a<br />

stable, low-maintenance and reliable<br />

disinfection measurement system<br />

that enables optimum dosage and<br />

works as follows:<br />

1. Rinse water<br />

2. Sample water<br />

3. The upstream filter effectively<br />

protects the sensor from<br />

contamination and filters out all<br />

label residues. It is automatically<br />

backwashed every two hours via a<br />

fresh water valve (1) controlled by<br />

the transmitter.<br />

4. The pressure regulator limits<br />

the pressure so that the sensor<br />

diaphragm does not rupture due to<br />

overpressure or underpressure.<br />

5. The Flowfit CYA27 flow assembly<br />

for multi-parameter measurements<br />

with the chlorine dioxide sensor<br />

and flow measurement ensure<br />

a constantly sufficient flow for<br />

precise measurement.<br />

6 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Cover Story<br />

Hannes Kauper (Dipl.-Ing.) at the transmitter that delivers more than just measured values<br />

Image source: Endress+Hauser<br />

6. The Liquiline transmitter not only<br />

supplies the measured value, but<br />

also enables the panel with its<br />

control engineering to become a<br />

complete solution.<br />

In the panel itself, the transmitter<br />

controls the opening and closing of<br />

the flush and sample water valves,<br />

depending on whether measuring or<br />

flushing is taking place.<br />

In the process, it controls the dosing<br />

pump and thus enables chlorine<br />

dioxide dosing – optimized for the<br />

various operating modes (e.g. start-up,<br />

washing, rinsing, emptying or draining).<br />

The panel: Optimized for bottle washing processes in the <strong>food</strong> industry<br />

Image source: Endress+Hauser<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

7


Cover Story<br />

Image source Endress+Hauser Image source Endress+Hauser<br />

Brauerei Gebr. Maisel and Endress+Hauser: Joining forces to achieve their goal. Left, Sven Müller, Deputy Head of Filling Maisel Bros. Brewery<br />

For example, the programmed solution<br />

uses the math module to regulate the<br />

dosage<br />

Benefits: Safety and savings thanks<br />

to process optimization In contrast to<br />

pure inline measurement, the panel<br />

solution compensates for the typical<br />

process challenges described above.<br />

This ensures a reliable measured value<br />

and a stable process. This means that<br />

the optimum dosage can not only be<br />

determined, but also implemented<br />

directly by the control system. This safely<br />

disinfects the bottles, prevents corrosion<br />

damage in the plant and saves costs:<br />

“Thanks to the stable measurement,<br />

we were able to reduce the target<br />

concentration and save a total of 35%<br />

chlorine dioxide.“ Sven Müller, Deputy<br />

Head of Filling Maisel Bros. Brewery<br />

Maintenance optimization<br />

This all-inclusive package and the<br />

stable conditions on the panel<br />

reduce the maintenance effort by<br />

automatically cleaning the measuring<br />

point. It improves workplace safety and<br />

eliminates the need for frequent manual<br />

rinsing. The solution enables employees<br />

without programming knowledge to<br />

set controls such as flush cycles on<br />

the Liquiline transmitter themselves.<br />

In addition, the brewery‘s calibration<br />

data shows that there was no sensor<br />

drift within six months. This meant that<br />

no adjustment was necessary and the<br />

maintenance interval of the sensor was<br />

significantly extended.<br />

fmt<br />

For more information:<br />

www.endress.com/<strong>food</strong>-beverage


Cover Story<br />

bioavailability & clean label combined<br />

New clinical study on mobility<br />

A relevant ingredient for supporting physical effort<br />

and optimizing the recovery phase.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

9


Ingredients<br />

IFT FIRST <strong>2025</strong>:<br />

Proteins, More Proteins, and then<br />

Healthy Carbs and Natural Colors<br />

By starting with a lactose-free milk<br />

base loaded with 13 essential nutrientsby<br />

Donna Berry<br />

Three exhibitors at IFT FIRST <strong>2025</strong>,<br />

which was held July 13-16 in Chicago,<br />

came together to serve a prototype<br />

that could have been the theme of<br />

this year’s exhibition: proteins, more<br />

proteins, healthy carbs and natural<br />

colors. BENEO, a manufacturer of<br />

functional ingredients; California<br />

Natural Color, a global ingredient<br />

supplier of grape juice concentrates,<br />

natural colors and grape seed extract;<br />

and GELITA, a specialist in collagen<br />

peptides, collagen and gelatin;<br />

developed a performance drink<br />

concept that showcased the individual<br />

strengths of each company.<br />

The result of the partnership was a<br />

clean-label, milk-based sports drink<br />

that provides a range of scientifically<br />

proven benefits for improving<br />

performance. It delivers sustained<br />

energy, enhances the effects of<br />

endurance training and promotes<br />

efficient fat burning. The concept<br />

speaks to the many consumers<br />

now taking a proactive approach<br />

to supporting their health through<br />

exercise.<br />

-protein, calcium, phosphorus,<br />

iodine, potassium, selenium, zinc<br />

and vitamins A, D, B2, B3, B5 and<br />

B12—the beverage formulation had a<br />

kickstart to providing solid nutrition.<br />

The beverage got a protein boost with<br />

GELITA’s bioactive collagen peptides,<br />

PeptENDURE, which are scientifically<br />

proven to enhance endurance<br />

performance. Daily consumption has<br />

been shown to significantly improve<br />

running capacity, increase fat-free<br />

mass and support muscle regeneration<br />

compared to a placebo.<br />

The protein-packed beverage then<br />

was fortified with BENEO’s smart<br />

carbohydrate Palatinose, which<br />

provides a mild sweetness, lowglycemic<br />

profile and a sugar-like taste.<br />

The ingredients’ scientifically proven<br />

effects include sustained energy<br />

supply, fat oxidation and hydration,<br />

supporting fitness goals and body<br />

composition.<br />

Finally, for visual appeal, California<br />

Natural Color’s Pure Brown Carrot was<br />

included. It is a high-strength, natural<br />

color in a unique crystal format that is<br />

highly stable--holding up to heat, light<br />

and pH--and easily soluble. The color<br />

also aligns with consumer preference<br />

for a clean label with the ingredient<br />

labelled as “vegetable juice for color”<br />

in the U.S., supporting a simple,<br />

recognizable label that consumers can<br />

trust.<br />

Proteins and Fiber Unite<br />

Dairy made a noticeable comeback<br />

at IFT FIRST <strong>2025</strong>, having been<br />

overshadowed in previous years by<br />

the plethora of plant protein suppliers<br />

showcasing their innovations. Leprino<br />

Nutrition, for example, served a<br />

high-protein salted caramel pudding<br />

designed to support muscle repair<br />

and growth after exercise. The protein<br />

content—20 grams per 130-gram<br />

portion—also provides satiety, helping<br />

curb hunger pangs and aiding weight<br />

management.<br />

The American Dairy Products Institute<br />

(ADPI) showcased a clear, mangoflavored<br />

gel-like dessert made with<br />

acidified whey protein isolate and<br />

galacto-oligosaccharides. The latter is<br />

a prebiotic fiber inherent to dairy and<br />

is associated with improved mineral<br />

absorption and brain health.<br />

KJ Burrington, vice president of<br />

technical development at ADPI,<br />

explained that the low-calorie, proteinand<br />

fiber-enhanced dessert was<br />

designed to appeal to those on GLP-1<br />

medications. These consumers rely on<br />

medications that trick the body into<br />

feeling full by manipulating the satiety<br />

hormone known as glucagon-like<br />

peptide-1, or simply GLP-1.<br />

Photo: BENEO<br />

These dieters need nutrition but<br />

barely have an appetite. Many are<br />

turning to single-serve portions of<br />

easy-to-eat, high-quality, proteinpacked<br />

<strong>food</strong>s, which is fueling dairy’s<br />

new-found popularity, especially in<br />

beverages and bars. Formulators are<br />

boosting the nutrition composition of<br />

10 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Ingredients<br />

these products to make them more<br />

complete. Some may add prebiotic<br />

fibers, probiotics or slow-metabolizing<br />

sugars.<br />

“At IFT, we showcased our toolbox of<br />

natural ingredients that are valuable<br />

and proven companions for losing<br />

weight, be it during, after or without<br />

GLP-1 medication,” said Jon Peters,<br />

sales director-Americas for BENEO.<br />

“With managing weight being usually<br />

a lifelong journey, nutritious solutions<br />

are needed that are effective and can<br />

be used long-term.”<br />

Weight management journeys encompass<br />

different stages. In addition to<br />

nutrient-dense <strong>food</strong>s for those on<br />

GLP-1 medications, Peters said the<br />

need for fiber and protein remains<br />

equally important for those dieting the<br />

“traditional” way without medication.<br />

“Consumers are interested in<br />

stimulating GLP-1 naturally,” he said.<br />

“Palatinose helps stimulate the body’s<br />

natural GLP-1 release, supporting<br />

satiety and stable blood sugar- two<br />

critical benefits for sustained weight<br />

management.”<br />

Alongside supporting the body’s<br />

natural GLP-1 response, developing<br />

satiety-promoting diets is key to<br />

addressing a major consumer concern:<br />

regaining weight after dieting. Fiber<br />

and protein play an important role in<br />

generating a natural feeling of fullness<br />

and should be a vital part of everyday<br />

meals.<br />

Foodology by Univar Solutions<br />

showcased a range of GLP-1-friendly<br />

products including a better-for-you<br />

power brownie fortified with Sensus<br />

Fruitafit CLR and Sensus Frutalose<br />

SF75 fibers and reduced in sugar using<br />

Cargill Truvia Stevia RA95.<br />

Protein and fiber suppliers exhibiting<br />

at IFT FIRST prioritized these three<br />

approaches to weight loss and<br />

management. Many showcased new<br />

sources of protein and fiber.<br />

Burcon NutraScience Corporation,<br />

for example, used IFT FIRST to debut<br />

Solatein, a line of 90%-plus protein<br />

ingredients derived from sunflowers.<br />

“Sunflower is the world’s third-largest<br />

oilseed crop—behind soy and canola/<br />

rapeseed—and is a natural oilseed<br />

source of non-GMO, non-allergenic,<br />

clean-label protein,” said Paul Lam,<br />

director-investor relations and<br />

communications at Burcon. “Sunflower<br />

seed is an excellent source of<br />

nutrition, composed of approximately<br />

21% protein and 51% oil, with a rich<br />

source of dietary fiber, vitamins and<br />

minerals. Once the oil is extracted<br />

from the seeds, the remaining meal byproduct<br />

is traditionally fed to livestock<br />

as animal feed.”<br />

By upcycling the sunflower meal byproduct,<br />

Burcon’s proprietary process<br />

allows for the production of highly pure,<br />

<strong>food</strong>-grade protein ingredients from<br />

sunflower seeds. The end product is a<br />

highly sustainable, clean-tasting protein<br />

ingredient. The company showcased its<br />

use in a protein-fortified hummus.<br />

Pitching Sustainability<br />

The Pitch competition took place on<br />

the third and final day of IFT FIRST.<br />

It involved six technology startup<br />

finalists competing for financial<br />

support to help bring their global <strong>food</strong><br />

system solutions to market.<br />

The first place winner was Plantible’s<br />

Rubi Protein, a functional and nutritional<br />

plant-based protein ingredient<br />

that allows <strong>food</strong> manufacturers to<br />

replace eggs, dairy ingredients and<br />

synthetic emulsifiers with a single<br />

clean ingredient. The highly soluble<br />

protein foams, emulsifies and binds,<br />

often outperforming whole eggs, whey,<br />

skim milk powder and methylcellulose<br />

in commercial <strong>food</strong> applications,<br />

according to Tony Martens, CEO. The<br />

company received $10,000 from the<br />

competition sponsor Seeding The<br />

Future Foundation.<br />

Martens explained that the Rubi<br />

Protein is found in all green plants<br />

and plays an important role in photosynthesis.<br />

Using advanced scientific<br />

methods, the company has been able<br />

to commercial it from lemna leafy<br />

green aquatic plants. Unlike most<br />

plant proteins, Rubi contains all nine<br />

essential amino acids and has a protein<br />

digestibility score of one, which is<br />

similar to animal protein and soy.<br />

“We grow lemna on aqua farms. Lemna<br />

requires 10-times less water than<br />

soybeans and almost 100-times less<br />

than beef,” according to Martens. “It<br />

uses zero arable land.”<br />

Agri-tech firm Crush Dynamics was<br />

the runner-up in The Pitch, receiving<br />

a $2,500 award. The company’s<br />

proprietary fermentation process<br />

enhances sweetness perception and<br />

reduces off-notes in plant-based<br />

proteins. The patented technology<br />

involves using bacteria and yeast<br />

to transform grape pomace into a<br />

bioactive ingredient. Pomace is the<br />

residual biomass generated during<br />

the grape pressing process in the<br />

manufacture of juice and wine.<br />

Photo: CarobWay Bars<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

11


Ingredients<br />

The ingredient offers clean-label<br />

antioxidant functionality. It also helps<br />

improve the flavor of <strong>food</strong>s, while<br />

enabling a reduction in added sugars,<br />

sodium and synthetic additives.<br />

Upcycling was important messaging<br />

for many IFT FIRST exhibitors. Food<br />

tech company CarobWay GmbH<br />

unveiled its carob-derived prebiotic<br />

fiber. CarobBiome is loaded with<br />

naturally occurring polyphenols that<br />

actively nourish the gut microbiota,<br />

delivering benefits to the gut without<br />

the discomforts often associated with<br />

fibers. Its positive prebiotic effects<br />

are currently undergoing preclinical<br />

assessment.<br />

“Not all prebiotics are equal,” said<br />

Udi Alroy, CEO and co-founder of<br />

CarobWay. “While many fibers on<br />

the market can cause some level of<br />

stomach discomfort, CarobBiome is<br />

specifically designed to ease bloating<br />

and maintain a happy tummy. Moreover,<br />

it is completely natural, vegan, and<br />

allows for a clean, simple ingredients<br />

label. It also is highly nutritious.”<br />

The fiber is sourced from upcycled<br />

carob pulp, taking a zero-waste<br />

approach. Carob, one of the most<br />

ancient <strong>food</strong> sources, is a uniquely<br />

sustainable and resilient crop that<br />

thrives on non-arable, rocky lands<br />

where other crops cannot grow. It<br />

requires minimal water input and<br />

virtually no chemical fertilizers or<br />

pesticides. With low labor demands<br />

and natural resistance to pests and<br />

drought, carob enables cost-effective,<br />

regenerative agriculture even in<br />

marginal environments, according to<br />

Alroy.<br />

COMET launched a new grade of<br />

prebiotic fiber, Arrabina L. It’s made<br />

using a patented extraction process<br />

from non-GMO wheat, the sidestream<br />

of the plant that is not harvested for<br />

flour manufacturing. COMET featured<br />

it in ice cream samples.<br />

Arrabina is gluten-free wheat fiber<br />

extract that contains a natural blend<br />

of prebiotics including arabinoxylans,<br />

lignin and polyphenols. It has clinically<br />

proven metabolic health benefits and<br />

exceptional tolerability, even at four<br />

or more servings daily, according to<br />

research.<br />

It was specifically developed to fill the<br />

market need for a low-dose prebiotic<br />

fiber that can be used in a wide array<br />

of formulations due to its exceptional<br />

solubility and low viscosity, according<br />

to Hannah Ackermann, vice president<br />

of marketing and nutrition affairs. The<br />

new grade is lighter in flavor and color<br />

than the original version. Interestingly,<br />

the original version—which has a slight<br />

brownish color--is being pursued by<br />

bakers to assist with cocoa reduction.<br />

Speaking of Color<br />

Natural color exhibitors shined at IFT<br />

FIRST, as the potential of a national<br />

ban of synthetic colors loomed among<br />

attendees in the aisles of the exhibition.<br />

For California Natural Color, upcycling<br />

is part of its process.<br />

“There is a lot of conversation today<br />

around the colors used in <strong>food</strong>s<br />

and beverages,” said Dana Osborn,<br />

marketing manager of California<br />

Natural Color. “The U.S. Food & Drug<br />

Administration announced its plan<br />

to phase out all petroleum-based<br />

synthetic <strong>food</strong> dyes by the end of<br />

2026. Multiple states have written<br />

regulations that ban certain dyes or<br />

require warning labels. Yet we know<br />

that vibrant, appealing colors play an<br />

important role in attracting consumer<br />

attention and setting product experience<br />

expectations.<br />

“We are ready to help the industry<br />

address the challenge with our cleanlabel<br />

colors sourced from nature—<br />

grapes, carrots, sweet potatoes and<br />

other plant-based sources consumers<br />

know and trust—through our<br />

proprietary crystal delivery format that<br />

provides an exceptionally high color<br />

concentration, as much as five to 10<br />

times more than liquid <strong>food</strong> colors,”<br />

said Osborn.<br />

Beyond consumer and label appeal,<br />

the company’s proprietary crystal color<br />

technology delivers manufacturing<br />

benefits that make it an ideal<br />

alternative to traditional coloring<br />

methods. These innovative solutions<br />

are completely water soluble, produce<br />

less dust in handling and have up to<br />

a five-year shelf life. They have a high<br />

color intensity and do not require<br />

refrigeration, allowing for savings<br />

throughout the supply chain.<br />

Photo: CarobWay Yoghurt<br />

Lycored celebrated its 30-year<br />

anniversary at IFT FIRST with the debut<br />

of three super-stable, nature-based<br />

color emulsions. The new shades are<br />

ideal for beverages, including ultra-high<br />

temperature dairy and plant-based milks,<br />

gummies, sauces and fruit preparations.<br />

StellarYellow A shines in juice beverages<br />

and concentrates, while StellarYellow<br />

C Clear makes a bright addition<br />

to clear beverages and gummies.<br />

OrangeOvation C Clear provides long<br />

shelf life and crystal-clear performance<br />

across a variety of beverage and gummy<br />

12<br />

<strong>food</strong> <strong>food</strong> <strong>Marketing</strong> & & <strong>Technology</strong> • August • June <strong>2025</strong>


Ingredients<br />

applications. These new offerings<br />

build on a well-established portfolio<br />

of lycopene-based red color solutions<br />

that are an ideal replacement for Red 3<br />

and Red 40, according to Megan Dunn,<br />

senior manager-global marketing.<br />

Natural blue is the name of the game<br />

for FUL Foods, which manufactures<br />

spirulina extract that is tasteless, as well<br />

as pH- and heat-stable. It is produced<br />

in state-of-the-art photobioreactors<br />

using a patented extraction process.<br />

Don’t Forget the Cocoa Shortage<br />

While protein, fiber and colors may have<br />

dominated IFT FIRST, suppliers’ solutions<br />

to addressing the cocoa shortage were<br />

also very visible. Formulators in every<br />

<strong>food</strong> and beverage sector are seeking<br />

reformulation strategies to reduce<br />

cocoa dependency without sacrificing<br />

consumer expectations for taste, quality<br />

or clean labels. There are many varied<br />

options, including compounds, coatings<br />

and concentrates; flavor enhancers<br />

and extenders, and even non-cocoa<br />

chocolate.<br />

AAK showed its cocoa butter substitute<br />

for use in coatings and molded<br />

products. Based on lauric acid—a<br />

medium-chain saturated fatty acid<br />

found in coconut and palm kernel oils<br />

and some vegetable fats—it requires<br />

no tempering and has low viscosity.<br />

Parker Food Group sampled its allulose,<br />

erythritol, maltitol, stevia or monk fruitsweetened<br />

chocolate compounds for<br />

use in low-sugar and no-sugar-added<br />

concepts. Protein-fortified compounds<br />

are also available.<br />

The brownie from Butter Buds Food<br />

Ingredients featured Cocoa Butter<br />

Buds. It is a concentrated powder<br />

made with real cocoa fat that provides<br />

formulators with a cost-effective<br />

alternative to cocoa powder and<br />

closely mimics chocolate flavor. The<br />

ingredient is made using the company’s<br />

proprietary enzyme modification and<br />

real cocoa fats from the cocoa bean<br />

to create a concentrated ingredient<br />

solution that helps manufacturers<br />

improve chocolate flavor in their<br />

formulations at a fraction of the cost of<br />

chocolate, according to the company.<br />

Ardent Mills developed a singleingredient<br />

replacer made from U.S.-<br />

sourced wheat. It is designed to<br />

replace 25% of cocoa powder in cakes,<br />

brownies, cookies and muffins. With<br />

wheat being a core ingredient in most<br />

baked goods, this ingredient is a simple<br />

solution for bakers, often with minimal<br />

to no changes in labeling. It is made<br />

from specially processed wheat flour<br />

that helps create a color and flavor<br />

profile similar to cocoa.<br />

Cocoa supply chain challenges are<br />

only expected to intensify in coming<br />

years. This is fueling chocolate innovations<br />

that do not rely on cocoa<br />

beans. Compound Foods, for example,<br />

showcased its cocoa-free cocoa. It is<br />

formulated with upcycled ingredients,<br />

including carob, mesquite, spent<br />

grain, sunflower lecithin and cascara.<br />

The ingredient may fit into existing<br />

manufacturing pipelines, relieving the<br />

need for reformulation, according to<br />

Maricel Saenz, founder.<br />

Save the Date: The next IFT FIRST will be<br />

held July 12 to 15, 2026, in Chicago. fmt<br />

Photo: CarobWay Shake<br />

The Author<br />

Photo: dsm-firmenich<br />

Donna Berry is a <strong>food</strong> and beverage industry<br />

consultant and editor with over 25 years experience<br />

in tracking trends and advancements in<br />

product development.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

13


Ingredients<br />

Ingredient with Enhanced Bioavailability<br />

Recently proved its Worth in a Clinical<br />

study on Mobility<br />

Initially positioned in the nutraceutical market, curcuRouge ® also has strong potential in sports nutrition.<br />

Standardized to over 40% curcumin, this turmeric extract stands out for one of the highest bioavailability<br />

on the market - a major advantage for effective absorption. Combined with its anti-inflammatory properties<br />

and beneficial effects on muscle recovery, it represents a relevant solution for supporting physical effort and<br />

optimizing the recovery phase.<br />

To develop this active ingredient,<br />

Robertet approached Tadashi<br />

Hashimoto (Therabiopharma), the<br />

inventor of curcuRouge® and a<br />

recognized expert in curcumin.<br />

No less than 13 years of research,<br />

50 clinical studies and 15 scientific<br />

publications, conducted under<br />

Dr. Hashimoto‘s direction, have<br />

contributed to a better understanding<br />

of curcumin, providing the scientific<br />

basis for the development of this<br />

unique ingredient. curcuRouge® also<br />

benefits from three specific clinical<br />

studies. Convinced of turmeric‘s<br />

potential for human health, but also<br />

aware of its (too) rapid elimination from<br />

the body, the Japanese researcher<br />

has developed a unique and patented<br />

process for optimizing the molecule‘s<br />

structure. This process significantly<br />

increases bioavailability, enabling<br />

effective effects on markers of<br />

inflammation and general health, while<br />

reducing the dosages required.<br />

90 times greater bioavailability<br />

than standard curcumin<br />

This patented process is based on the<br />

transformation of curcumin, naturally<br />

in crystalline form, into an amorphous,<br />

disorganized form, then stabilized<br />

in a polymer matrix. This technology<br />

significantly improves the molecule‘s<br />

solubility, making curcuRouge® more<br />

than 90 times more bioavailable than<br />

standard curcumin.<br />

A double-blind, crossover clinical study<br />

involving twelve volunteers showed<br />

that the oral bioavailability of 225 mg<br />

of this standardized extract (including<br />

90 mg of curcumins) was multiplied<br />

by 3.4 compared to another marketrecognized<br />

extract of equivalent<br />

dosage.<br />

Thanks to its superior bioavailability<br />

compared with many current<br />

formulations, this extract is a firstrate<br />

candidate for the development<br />

of nutraceutical and sports nutrition<br />

solutions. Indeed, this improved<br />

absorption of curcumin - polyphenol<br />

now widely recognized scientifically<br />

- makes it possible to reduce the<br />

effective dose, limiting the quantities to<br />

be incorporated into finished products<br />

and opening the way to a wider range of<br />

applications.<br />

Clinically proven efficacy on<br />

mobility and immunity<br />

Recent clinical results highlight the<br />

significant potential of curcuRouge® in<br />

managing inflammation and improving<br />

mobility, both of which are essential for<br />

joint health and physical performance.<br />

In a randomized study carried out<br />

on a population suffering from<br />

osteoarthritis of the knee, curcuRouge®<br />

supplementation significantly reduced<br />

the consumption of anti-inflammatory<br />

drugs, lowered inflammatory markers<br />

and improved the participants‘ quality<br />

of life and mobility, with no side effects.<br />

These effects reflect better control of<br />

inflammatory status, a fundamental<br />

condition for recovery and injury<br />

prevention in athletes. This work<br />

confirms the interest of curcuRouge®<br />

in this new market.<br />

In another randomized, double-blind<br />

study involving 40 male and female<br />

participants aged 65 to 75, the effect<br />

of curcuRouge® was assessed on<br />

the neutrophil/lymphocyte ratio<br />

14 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Ingredients<br />

(NLR), a predictive marker of chronic<br />

inflammation and occurrence of chronic<br />

disease. A high NLR is associated<br />

with a progressive deterioration in<br />

general health. After just four weeks of<br />

supplementation with curcuRouge®,<br />

this ratio was significantly reduced,<br />

indicating a decrease of systemic<br />

inflammation.<br />

For more information:<br />

www.robertet.com<br />

Source:<br />

1. Sunagawa, Miyazaki & al, J.Functional Food,<br />

2021<br />

2. Sasaki, Sunagawa & al, Biol. Pharm. Bull, 2011<br />

3. Sunagawa, Hirano & al, J. Nutri. Sci. Vitaminol,<br />

2015<br />

4. Nagawa & al, Clinical Medicine Insights, 2023<br />

5. Kishimoto & al, J Nutr Sci Vitaminol, 2021<br />

This positive impact on NLR underlines<br />

the potential of curcuRouge® to<br />

support the maintenance of optimal<br />

physical and mental capacity, a key<br />

factor for athletes wishing to promote<br />

effective recovery and preserve their<br />

performance during regular and<br />

intense efforts.<br />

AZ_R+K <strong>2025</strong>_RZ_FM&T_135x210+.qxp_Layout 1 22.04.25 09:42 Seite 2<br />

An objective active ingredient<br />

with a traceable, responsible<br />

process for optimal applications<br />

Benefiting from total traceability<br />

and responsible sourcing in India,<br />

curcuRouge® is derived from the<br />

rhizome of Curcuma longa. Its patented,<br />

clean and controlled production<br />

process gives it non-Novel Food status;<br />

guaranteed contaminant-free.<br />

THE ORIGIN OF THE<br />

GOOD COLOURS<br />

In addition to its safety properties,<br />

this ingredient is rapidly dispersible,<br />

making it easy to incorporate into<br />

finished products such as whey-based<br />

protein shakers or instant drinks,<br />

product designs that are particularly<br />

popular with athletes. Protein bars are<br />

also one of curcuRouge®‘s preferred<br />

sports nutrition concepts.<br />

More concretely, associations with<br />

green tea, vitamins B2 and B12 can<br />

be envisaged to promote muscle<br />

recovery and reduce inflammation.<br />

curcuRouge® currently benefits from<br />

the pending EFSA claims attributed to<br />

curcumin: “has antioxidant properties”<br />

and “is beneficial for joint and bone<br />

health”.<br />

Thanks to its new mobility study,<br />

curcuRouge® confirms its - already<br />

proven - efficacy on immune response<br />

and well-being. These curcuRouge®specific<br />

results are in addition to<br />

the current scientific bibliography<br />

for turmeric extracts in immune,<br />

digestive, liver, heart, brain and<br />

emotional health.<br />

fmt<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />

Bright ideas in natural <strong>food</strong> colours<br />

Since 1899<br />

15


Ingredients<br />

Ambitious Sustainable Rice Farming<br />

Project in Vietnam<br />

The project, funded by the Government of Flanders, will train rice farmers on Sustainable Rice Platform (SRP)<br />

standards<br />

BENEO, a leading manufacturer<br />

of functional ingredients for <strong>food</strong>,<br />

feed and pharma is partnering with<br />

international non-governmental<br />

organisation, Rikolto, and climate<br />

technology company, CarbonFarm,<br />

to launch a three-year project, funded<br />

by the Government of Flanders,<br />

promoting sustainable rice production<br />

in Vietnam.<br />

As one of the world’s largest rice<br />

exporters, Vietnam relies heavily on<br />

this staple crop for both economic<br />

stability and <strong>food</strong> security. However, the<br />

industry faces significant challenges<br />

related to sustainability, climate and<br />

environmental impact. Globally, rice<br />

cultivation practices account for<br />

around 10% of anthropogenic methane<br />

emissions and more than a third of<br />

irrigation water worldwide. Vietnam’s<br />

farming sector struggles with inefficient<br />

water use, overapplication of fertilisers<br />

and pesticides, and the burning of rice<br />

residues – all of which contribute to<br />

soil degradation, biodiversity loss, and<br />

higher greenhouse gas emissions.<br />

Photo: Conducting a farmer survey. ©Rikolto<br />

Sustainable rice production can<br />

almost halve greenhouse gas<br />

emissions and reduce water usage<br />

by 30%, without any loss in yield. To<br />

reduce the environmental impact of<br />

rice production and encourage the<br />

transition to sustainable, climateresilient<br />

rice cultivation, an integrated<br />

approach is essential. This is the<br />

driving force behind the new project<br />

launched by BENEO and its partners.<br />

Funded by the Government of Flanders<br />

with approximately 800,000 Euros,<br />

it is part of the Flanders International<br />

Climate Action Programme.<br />

The project, which kicked off in<br />

April during a Belgian state visit to<br />

Vietnam, will train at least 1,000<br />

farmers in Vietnam’s Mekong Delta<br />

as of summer <strong>2025</strong> on sustainable<br />

and climate-resilient agricultural<br />

practices in line with the Sustainable<br />

Rice Platform (SRP) standards. This<br />

includes guidance on efficient water<br />

management and responsible use<br />

of pesticides and fertilizers, with<br />

demonstration fields used to showcase<br />

practical applications of sustainable<br />

rice farming. Innovative technologies,<br />

such as satellites and digital logbooks,<br />

Photo: Rice fields in Vietnam. ©Rikolto<br />

16 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Ingredients<br />

Photo: Data collection on the rice fields ©CC7_shutterstock<br />

will be used to monitor the farming<br />

practices and scientifically measure<br />

emissions and water usage.<br />

As part of the project collaboration,<br />

BENEO is responsible for developing<br />

the market for SRP-certified rice<br />

ingredients, with Rikolto leading<br />

Roland Vanhoegaerden, Operations Managing<br />

Director for Specialty Rice Ingredients at BENEO<br />

the training of Vietnamese farmers<br />

and CarbonFarm, a climate-tech<br />

company focused on decarbonising<br />

rice cultivation, will deploy digital<br />

and satellite tools to support data<br />

collection, sustainability assessments,<br />

and project validation.<br />

BENEO’s production site in Wijgmaal,<br />

Belgium, will process the SRP-certified<br />

rice into high-quality starch, flour and<br />

protein ingredients for the <strong>food</strong> and<br />

pet <strong>food</strong> industries. BENEO aims to<br />

process at least 10,000 tonnes of<br />

sustainably grown rice throughout the<br />

three-year project, with the first rice<br />

volumes expected to be available in<br />

the autumn of <strong>2025</strong>. BENEO is already<br />

sourcing SRP-certified rice from other<br />

origins, ensuring manufacturers can<br />

use BENEO’s high-quality ingredients<br />

to optimise texture and nutritional<br />

composition in a wide range of<br />

products.<br />

By developing the market for SRPcertified<br />

rice ingredients, an innovative<br />

value chain model is being scaled<br />

up, connecting small-scale farmers<br />

to markets, and creating additional<br />

incentives for cultivating sustainable<br />

rice. The initiative contributes to<br />

BENEO’s sustainability strategy, the<br />

‘Healthy Planet Plan’, and reflects its<br />

commitment to promoting sustainable<br />

agriculture, supporting farmers, and<br />

providing environmentally and socially<br />

responsible solutions to the market.<br />

Roland Vanhoegaerden, Operations<br />

Managing Director for Specialty Rice<br />

Ingredients at BENEO, comments:<br />

“This initiative clearly demonstrates<br />

BENEO‘s dedication to climate<br />

mitigation actions, sustainability and<br />

its proactive approach to addressing<br />

global challenges through innovative<br />

solutions. We are proud and excited<br />

to leverage BENEO’s longstanding<br />

expertise in producing and marketing<br />

functional ingredients in collaboration<br />

with our project partners and<br />

Vietnamese farmers to reduce<br />

the environmental impact of rice<br />

production.”<br />

fmt<br />

For more information:<br />

www.beneo.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

17


Ingredients<br />

Gluten-free Flour from the Tuber<br />

Cassava, manioc, yuca - the plant with the botanical name Manihot esculenta has many names. It is valued<br />

for its starchy roots and is cultivated in many tropical regions. There it is one of the staple <strong>food</strong>s. Today, the<br />

root tuber can also be found in our shops from time to time. Cassava flour is particularly popular. The slightly<br />

sweet-tasting flour has excellent baking properties. It is naturally gluten-free and suitable for people with<br />

coeliac disease. The Import Promotion Desk (IPD), a project of the German Federal Ministry for Economic<br />

Cooperation and Development, supports companies in South America, Africa and Asia in bringing their<br />

cassava products to the European market. „Companies in the IPD programme offer both the cassava root<br />

and the flour obtained from the root,“ says Angie Martinez, expert for Sourcing + Markets at IPD. „Local<br />

processing increases the added value of the producers - benefiting both the companies and the people in the<br />

region.“<br />

Photos: ID Ladang Maniok, IPD, Germany<br />

Widespread <strong>food</strong>stuff<br />

The Manihot esculenta plant originally<br />

comes from South America. The<br />

Portuguese colonisers brought the<br />

plant to Africa, from where it spread<br />

to Asia. The plant forms lateral roots<br />

underground, which develop into root<br />

tubers five to ten centimetres thick<br />

and of varying lengths. The root is<br />

dark brown on the outside and light<br />

to reddish on the inside. The cassava<br />

plant is undemanding, grows well in<br />

poor soil and can withstand drought.<br />

Another advantage: cassava can be<br />

harvested all year round. In many<br />

regions, especially in Asia, Central and<br />

South Africa, cassava with its starchy<br />

root tubers is the main source of <strong>food</strong>.<br />

The tubers are boiled or fried, they are<br />

processed into flour, which is made<br />

into baked goods and pasta, and they<br />

are also used as the basis for alcoholic<br />

drinks, such as the cassava beer<br />

Kashiri. Due to its widespread use, the<br />

root tuber is also known as the tropical<br />

potato.<br />

Gluten-free baking alternative<br />

Cassava flour is in demand because<br />

the gluten-free flour has good baking<br />

properties. It has a high starch content<br />

and a fine texture. The powdery<br />

cassava flour can be used to make<br />

soft and elastic doughs that are easy<br />

to work with. This is due to the flour‘s<br />

high binding capacity. The good water<br />

absorption also keeps the baked<br />

goods fresh for longer. Thanks to<br />

these properties, cassava flour can<br />

be used as a one-to-one replacement<br />

for gluten-containing flour in many<br />

recipes. The slightly sweet flavour<br />

goes well with both sweet and savoury<br />

recipes. Cassava flour is therefore<br />

equally suitable for bread, cakes,<br />

pastries and pasta. „The demand for<br />

gluten-free products is increasing on<br />

the European market“, explains Angie<br />

Martinez from the IPD. „In this context,<br />

interest in cassava flour and <strong>food</strong>s<br />

based on gluten-free flour, such as<br />

baked goods and pasta, is growing.“<br />

Production of cassava flour<br />

After harvesting, the cassava root must<br />

be processed quickly because it spoils<br />

easily. When the roots are exported,<br />

they are usually frozen or coated with<br />

wax. The roots are poisonous when raw.<br />

They contain linamarin, which turns<br />

18 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Ingredients<br />

into hydrocyanic acid. The hydrocyanic<br />

acid is destroyed by heating.<br />

Difference between tapioca<br />

and manioc flour<br />

Tapioca is also made from the<br />

cassava root. It is a flavourless<br />

plant starch that can be used in<br />

the same way as potato or corn<br />

starch. While tapioca consists<br />

only of the extracted starch from<br />

the tuber, the entire peeled and<br />

dried root is used for cassava<br />

flour. In this way, cassava flour<br />

consists of starch, fiber and<br />

other nutrients. This special<br />

composition is the reason for its<br />

good baking properties.<br />

The production of cassava flour differs<br />

from region to region. The IPD company<br />

„Ladang Sehat“ from Indonesia<br />

produces fermented cassava flour. To<br />

produce it, the root tubers are cleaned,<br />

peeled and cut into thin pieces. These<br />

pieces are fermented to break down<br />

the toxin linamarin. Fermentation also<br />

improves the availability of nutrients<br />

and ensures a better texture and<br />

digestibility of the flour. This process<br />

also contributes to the development of<br />

flavour by making the flour milder and<br />

less bitter. Finally, the pieces are dried<br />

and ground into fine flour. „Ladang<br />

Sehat“ works closely with local farmers<br />

from whom the company sources<br />

the cassava roots. It processes the<br />

roots into high-quality cassava flour<br />

in modern production facilities. In<br />

addition to flour, the IPD company also<br />

produces gluten-free baking mixes,<br />

noodles and snacks.<br />

fmt<br />

For more information:<br />

www.importpromotiondesk.de<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

19


Processing<br />

High-class Engineering Partner: Evaporate<br />

Operating Costs!<br />

Energy efficiency and improved product flavor<br />

In <strong>food</strong> production, taste is always the top priority, especially when it comes to costs! Every <strong>food</strong><br />

manufacturer knows the challenge: concentrating liquid raw materials through evaporation is like squaring<br />

the circle. It is determined by flavors, vitamins, nutrients, and then the whole thing has to remain affordable.<br />

Devex has everything a <strong>food</strong> producer could wish for: “From plate evaporators and natural circulation<br />

evaporators to falling film evaporators and complex multi-stage evaporation systems, we offer a complete<br />

range of evaporation equipment,” says Stefan Oestermeyer, technical director at plant manufacturer Devex.<br />

Of course, evaporation plants should<br />

be particularly energy-efficient in order<br />

to keep operating costs as low as<br />

possible. And when it comes to energy<br />

efficiency, Devex plants are particularly<br />

strong.<br />

“Since every basic product reacts<br />

differently, our systems are always<br />

tailored to the specific needs of our<br />

customers,” says Technical Director<br />

Oestermeyer. “We advise our customers<br />

so that we can offer the most efficient<br />

system for each individual application.<br />

This allows for enormous savings in<br />

operating expenses. Devex‘s core<br />

competencies are the energy efficiency<br />

of its systems, flexibility in system<br />

design, and the numbers of applications<br />

that can be covered.”<br />

Stefan Oestermeyer, Technical Director at<br />

Devex: “We support our customers with a<br />

complete range of <strong>food</strong> evaporators, from plate<br />

evaporators and natural circulation evaporators<br />

to falling film evaporators and complex multistage<br />

evaporation systems.”<br />

A perfect tailor-made solution for<br />

every application<br />

There are many reasons for<br />

evaporating liquid from multicomponent<br />

mixtures. In the <strong>food</strong><br />

industry, factors such as product<br />

quality, shelf life, and savings in<br />

transport costs due to reduced liquid<br />

weight are decisive. Solvent recovery<br />

also plays a role. That is why the<br />

range of our approaches is as diverse<br />

as our customers‘ requirements.<br />

Stefan Oestermeyer knows more:<br />

“From affordable plate evaporators<br />

for uncomplicated applications to<br />

energy-saving multi-stage systems<br />

and complex falling film evaporators<br />

with mechanical vapor compressors<br />

for highly sensitive <strong>food</strong>s.”<br />

Test center for maximum<br />

customer experience<br />

“In our test center, we can optimize<br />

existing processes and completely<br />

test new processes individually for our<br />

customers. This includes pre-tasting<br />

together with the customer, of course.<br />

It‘s like a small pilot production<br />

run, which we then implement on a<br />

large-scale production basis at the<br />

customer‘s site based on the results,”<br />

says Oestermeyer.<br />

Unbelievable but true: diluted<br />

concentrate just as delicious as<br />

the raw product<br />

“Devex uses falling film evaporators,<br />

for example, to concentrate<br />

temperature-sensitive liquid <strong>food</strong>s,<br />

such as fruit or vegetable juices. We<br />

reduce the water content as much as<br />

possible. However, in order to preserve<br />

important nutrients and vitamins<br />

in the product, we evaporate at low<br />

Stefan Oestermeyer, Technical Director at<br />

Devex: “We support our customers with a<br />

complete range of <strong>food</strong> evaporators, from plate<br />

evaporators and natural circulation evaporators<br />

to falling film evaporators and complex multistage<br />

evaporation systems.”<br />

temperatures in a vacuum of down to<br />

50 mbar and around 40 degrees,“ says<br />

Oestermeyer. Processes to protect<br />

flavors and return them to the product<br />

after evaporation are integral parts<br />

of the system. The product is then<br />

simply diluted with water again at its<br />

destination and is just as aromatic as<br />

the original material.<br />

“It‘s about calibrating the numerous<br />

parameters so that evaporation<br />

results in the best possible product<br />

quality with optimum economic<br />

efficiency. And evaporation in a<br />

vacuum enables gentle concentration<br />

at low temperatures, which in turn<br />

means that the ingredients contained<br />

in the raw material suffer less.” Stefan<br />

Oestermeyer concludes by revealing<br />

more about energy efficiency: “We<br />

can further optimize the evaporation<br />

process in terms of energy efficiency<br />

using heat recovery systems.” fmt<br />

For more information:<br />

www.devex-gmbh.de<br />

20 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Packaging<br />

Process improvement<br />

is improving quality while<br />

reducing operational costs.<br />

Visit us on drinktec hall 5 both C5-46<br />

15 - 19 September <strong>2025</strong><br />

Trade Fair Center Messe München<br />

Constant demand for consistency in product quality and taste<br />

makes Food & Beverage a demanding industry. With our<br />

comprehensive portfolio of instruments, industry expertise<br />

and accredited calibration services we ensure plant availability,<br />

resource conservation and repeatability in processing with<br />

traceable compliance.<br />

<strong>food</strong> <strong>Marketing</strong> Do you & want <strong>Technology</strong> to learn more? • August <strong>2025</strong> 21<br />

endress.com/<strong>food</strong>-beverage


Processing<br />

Chocolate meets Baked Goods:<br />

Innovative Production Solutions<br />

at iba <strong>2025</strong><br />

The participation of Winkler und<br />

Dünnebier Süßwarenmaschinen<br />

GmbH (WDS) at this year’s iba in<br />

Düsseldorf was a complete success.<br />

From 18 to 22 May, WDS presented<br />

itself as one of the leading suppliers<br />

of innovative production solutions<br />

for the chocolate industry – and<br />

attracted great interest from trade<br />

professionals and international<br />

visitors alike.<br />

The WDS exhibition stand was<br />

very well attended throughout<br />

the entire duration of the trade<br />

fair. Numerous interested visitors<br />

gathered information on the versatile<br />

and forward-looking technologies<br />

related to depositing, particularly<br />

for the production of chocolate<br />

products with baked insertions such<br />

as wafers and biscuits. The main<br />

focus of interest was on the two<br />

high-performance machine models<br />

ConfecECO and ConfecPRO, which<br />

impressively demonstrated the range<br />

and flexibility of WDS technology for<br />

complex chocolate products.<br />

1. Focus on chocolatebaked<br />

goods combinations<br />

Particularly impressive was<br />

the presentation of the latest<br />

developments in the chocolate<br />

sector. WDS showcased<br />

innovative solutions for the<br />

production of chocolate biscuits<br />

and chocolate bars with wafer<br />

insertions – a market segment<br />

that has seen tremendous growth<br />

in recent years. The compact<br />

and versatile ConfecECO and<br />

the highly flexible ConfecPRO<br />

impressed trade fair visitors with<br />

their ability to produce complex<br />

products with the highest<br />

precision.<br />

2. In-house development pays off<br />

A special highlight was the<br />

presentation of the in-house<br />

high-performance insertion systems<br />

that WDS has developed in<br />

recent years specifically for the<br />

processing of baked insertions.<br />

This innovative technology makes<br />

it possible to precisely insert<br />

wafers and biscuits into liquid<br />

chocolate while maintaining<br />

the highest quality standards.<br />

“The investment in this in-house<br />

development is now paying off<br />

in the form of corresponding<br />

demand,” the company reports,<br />

pleased with the market response.<br />

The advanced insertion<br />

systems enable confectionery<br />

manufacturers to achieve<br />

consistently high quality even at<br />

high production speeds, while<br />

offering flexibility in product<br />

variants. From classic chocolate<br />

biscuits to complex chocolate<br />

bars with crispy wafer insertions<br />

– WDS technology provides<br />

Photos: WDS<br />

22 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


solutions for the entire range of<br />

modern chocolate products.<br />

3. Proven technologies complement<br />

the portfolio<br />

Alongside innovations in the<br />

chocolate sector, WDS also<br />

received considerable interest<br />

in its proven Mogul technology<br />

for the production of traditional<br />

gummy and jelly products<br />

using mould starch. With its<br />

broad range of applications and<br />

diverse moulding possibilities,<br />

it continues to offer a relevant<br />

solution for confectionery manufacturers<br />

worldwide.<br />

4. Consistently positive feedback<br />

confirms market strategy<br />

The company is very pleased<br />

with the consistently positive<br />

feedback received at iba <strong>2025</strong>.<br />

The high number of visitors and<br />

concrete project agreements<br />

confirm that its technologies are<br />

meeting the needs of the market<br />

– in both classic and innovative<br />

confectionery production.<br />

Once again, iba <strong>2025</strong> demonstrated<br />

that WDS, with its innovative<br />

developments and practiceoriented<br />

machine portfolio, is ideally<br />

positioned to meet the requirements<br />

of the modern confectionery<br />

industry. The entire WDS team would<br />

like to thank all visitors, partners<br />

and customers for their interest<br />

and looks forward to continued<br />

successful collaboration.<br />

fmt<br />

For more information:<br />

www.w-u-d.com<br />

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<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

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Processing<br />

The frequency inverters are<br />

integrated into the Ethernet<br />

network to allow for remote<br />

maintenance tools and similar<br />

applications<br />

Intelligent, Balanced, Stable: Drive<br />

<strong>Technology</strong> ensures Safe Operation<br />

Jütro Konserven und Feinkost relies on drive systems from NORD DRIVESYSTEMS<br />

Jütro GmbH & Co. KG Konserven und Feinkost from Jüterbog in Brandenburg is a traditional as well<br />

as future-driven family company with 150 employees. It was founded in 1911 and is thus a pioneer in<br />

canned products technology. In 2021, Jütro has established a new PET bottling plant in cooperation with<br />

NORD DRIVESYSTEMS and other partners, where geared motors, frequency inverters and application<br />

expertise play a leading role.<br />

Images: NORD DRIVESYSTEMS<br />

In the first decades, its proximity to the<br />

Spree Forest made the company focus<br />

on gherkins processing. As the complete<br />

company name reveals, Jütro is now<br />

specialised on the gentle development<br />

and preparation of premium shelfstable<br />

<strong>food</strong> such as home-made spicy<br />

stock, soups and sauces or creamy<br />

basil mayonnaise. The comprehensive<br />

convenience range includes more than<br />

400 products. Whether a new recipe or<br />

the refinement of classics: Jütro goes<br />

in for ultimate quality for all ingredients<br />

and production stages. This is also<br />

required in the large trade brand product<br />

range, that Jütro supplies “just in time”<br />

with full traceability, on schedule and in<br />

compliance with strict quality standards.<br />

For the Jütro project, the NORDAC PRO SK 550P frequency inverter was selected in machine inverter<br />

design with Ethernet connection and for power output from 0.25 to 1.5 kW<br />

All production plants must therefore be<br />

fully available, while unplanned failures<br />

and downtimes are to be avoided by<br />

using reliable technology and optimal<br />

maintenance of all plant components.<br />

The best for the brand<br />

Where Jütro makes no compromises<br />

on quality and taste, its packaging<br />

range is flexible: Whether glass or PET:<br />

various packaging types and sizes<br />

are possible. For this purpose, ultramodern<br />

bottling systems for small and<br />

large bottles are available. The range<br />

has now been expanded with another<br />

bottling line for PET bottles. Jütro as<br />

well as its sister company Elbak in<br />

Greece have been cooperating with<br />

NORD DRIVESYSTEMS, and great<br />

confidence in quality and efficiency<br />

of the NORD drive technology has<br />

grown. So it was already quite clear<br />

that NORD DRIVESYSTEMS from<br />

Bargteheide would handle the order<br />

for a new bottling and packaging line,<br />

and equip it with the right drive units.<br />

The complete bottling and packaging<br />

24 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Processing<br />

technology was delivered by other<br />

project partners, including two<br />

companies from Germany, one from<br />

Spain and one from Italy.<br />

The brand-new PET bottling plant bottles<br />

ketchup, remoulade sauce, mayonnaise<br />

and salad dressings at high speeds. The<br />

high market demand necessitated the<br />

investment. As it is increasingly difficult<br />

to find sufficiently qualified personnel,<br />

the highest possible level of automation<br />

and throughput was planned from the<br />

very start. Depending on the product,<br />

150 bottles can be produced per minute.<br />

This is 70,000 bottles in one shift.<br />

To achieve this number, an optimally<br />

balanced production process is required.<br />

Via the integrated Ethernet interface of a NORDAC PRO frequency inverter, up to seven (six on the<br />

image) additional frequency inverters can be integrated in the higher-level control via CAN bus<br />

Ethernet connection allows<br />

complete online maintenance<br />

“Jütro came up with the request for stable<br />

drive systems comprising an intelligent<br />

solution for the frequency inverters.<br />

The frequency inverters should also<br />

be Ethernet-integrated to allow for<br />

remote maintenance tools and similar<br />

applications”, Jan Huesmann, Business<br />

Development Electronic Drivesystems<br />

at NORD outlines the project’s key<br />

points. The NORDAC PRO SK 550P<br />

frequency inverter was selected as a<br />

machine inverter design with Ethernet<br />

connection and for power output from<br />

0.25 to 1.5 kW to allow the suppliers of the<br />

different plant components to maintain<br />

the frequency inverters with remote<br />

control support via Ethernet. Via online<br />

maintenance, they can inspect the entire<br />

system, check for faults and evaluate all<br />

data from the NORD frequency inverters<br />

for their plant sections.<br />

Precise drive control for all<br />

conveyor applications<br />

In the first plant section, the empty and<br />

very lightweight PET bottles are brought<br />

into line and placed upright. Here, it is<br />

particularly important to precisely adjust<br />

the speeds via the frequency inverters to<br />

avoid any faults caused by bottles falling<br />

over during conveyance. The transport<br />

routes between the stations are<br />

equipped with normal worm gear motors.<br />

In the bottling area where the bottles are<br />

filled and sealed, the cleanability and<br />

corrosion resistance of the NORD drives<br />

used there with smooth surfaces are of<br />

particular importance.<br />

For HR manager Dieter Kohrs, the continuous running of the systems is of great importance. For this<br />

purpose, the drives in particular must be well balanced<br />

Intelligent automation is essential<br />

In the further process, the bottles<br />

are sealed and packaged. Here, it<br />

is particularly important to run the<br />

system with high speeds and to control<br />

the conveyor line drives in a much<br />

coordinated manner. A task, the NORD<br />

frequency inverters perform very well.<br />

“From bottle preparation to bottling and<br />

packaging, drive units with frequency<br />

inverters by NORD DRIVESYSTEMS<br />

are used in every machine and perform<br />

various tasks such as product transport,<br />

sealing and packaging. We are very<br />

satisfied”, Retzke explains.<br />

Dieter Kohrs, HR manager at Jütro GmbH<br />

& Co. KG explains: “Our focus is on<br />

automation, as the continuous running<br />

of our systems is of great importance to<br />

us. This is why the entire technology and<br />

here especially the drives must be well<br />

balanced, and it is of utmost importance<br />

that they have a high level of stability.”<br />

The NORDAC PRO SK 550P control<br />

cabinet inverters from NORD are very<br />

compact and space-saving, and have<br />

an integrated Ethernet interface via<br />

which up to seven additional frequency<br />

inverters can be integrated in the higherlevel<br />

control via CANbus, without these<br />

seven frequency inverters each requiring<br />

a separate Ethernet port – a clear<br />

cost advantage. At Jütro, PROFINET<br />

is used as one of the four Ethernet<br />

protocols integrated in the NORDAC<br />

PRO SK 500P. Furthermore, the vector<br />

regulation of the frequency inverters<br />

was used in this project to keep the<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

25


Processing<br />

In 2021, Jütro invested in another PET bottling line, which will be fully equipped with drive technology from NORD DRIVESYSTEMS<br />

speeds constant. Speed variation was<br />

used as well as the control via analogue<br />

inputs to pass different speed controls.<br />

Thanks to the data modules and device<br />

files provided by NORD, the different<br />

partners could easily implement the<br />

automation strategy with regard to drive<br />

technology – another clear cost and<br />

practical benefit.<br />

Good service: competent,<br />

practical, fast<br />

Dieter Kohrs: “The service from NORD<br />

has been very convincing – fully<br />

competent and perfect. We were very<br />

pleased with the clearly, practically<br />

and quickly proposed solutions, which<br />

we were able to implement without<br />

problems. Some partner companies, for<br />

example in the bottling field from Italy,<br />

confirmed this.<br />

We at Jütro agree to further invest in<br />

automation and consider this absolutely<br />

necessary. At the moment, we are<br />

considering a new overall concept<br />

for final palletising, which is currently<br />

done manually.“ For Kohrs, it is clear:<br />

“We have to continuously increase the<br />

efficiency of our plants, always asking<br />

ourselves: Does it get faster? Does it<br />

get safer? Does it get better? Of course,<br />

NORD is back in the running as a<br />

potential project partner.”<br />

fmt<br />

For more information:<br />

www.nord.com<br />

www.juetro.de<br />

NORDAC PRO control<br />

cabinet frequency inverter<br />

The NORDAC PRO SK 500P<br />

frequency inverters have an<br />

integrated multi-protocol<br />

Ethernet interface that enables<br />

the use of the major realtime<br />

Ethernet standards via<br />

one single interface. This is<br />

completed by a multi-encoder<br />

interface for up to four encoder<br />

systems and a USB port for<br />

voltage-free parameterisation.<br />

The new control cabinet<br />

inverters cover nominal motor<br />

power from 0.25 to 5.5 kW. As<br />

from Q3/22, powers up to 22 kW<br />

will be available. Plug-in control,<br />

safety and option modules<br />

ensure maximum flexibility.<br />

It also provides a CANopen<br />

interface, five or six digital and<br />

two analogue inputs, two digital<br />

and one analogue output, two<br />

potential-free multi-function<br />

relays, an HTL / TTL incremental<br />

encoder interface as well as<br />

a universal encoder interface<br />

which enables connection of<br />

SIN/COS, BiSS SSI, Hiperface<br />

and EnDat encoders.<br />

26 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Processing<br />

Cutters and Grinders with<br />

Effective Hygiene Solutions<br />

Sophisticated machine technology<br />

makes hygiene in <strong>food</strong> processing<br />

significantly easier. The cutters, grinders,<br />

and mixer grinders from K+G Wetter<br />

show how this works.<br />

For more information:<br />

www.kgwetter.de<br />

Hygiene safety built in: the cutters<br />

in the Hygienic Secure series<br />

The name says it all: the Hygienic<br />

Secure cutters from K+G Wetter feature<br />

innovative hygiene solutions built in at<br />

the production:<br />

• Sloped stainless steel surfaces:<br />

thoroughly polished so that cleaning<br />

liquids run off without forming<br />

puddles<br />

• Large cleaning flaps on the vacuum<br />

cutters: easy access to the bowl and<br />

reliable visual hygiene control<br />

• Knife cover strips, knife cover<br />

supports or bowl scrapers: easily<br />

removable for cleaning<br />

• Clever design: seal-free area<br />

between the vacuum bowl and the<br />

cutter bowl<br />

• Hygienic cooking without vacuum:<br />

closed system of the open Hygienic<br />

Secure cutters holds steam and<br />

product completely separated<br />

Open cooking cutters of K+G Wetter – here the CM 360 at the production of butcher Magnus Bauch,<br />

Munich – have a completely closed cooking system separating steam and product: that’s hygienic<br />

and saves energy.<br />

Hygiene weak point safely<br />

eliminated<br />

Due to the high pressure during<br />

grinding, small particles and amounts<br />

of liquid can enter the interior of<br />

the machine through the seal of the<br />

meat worm drive – where they are<br />

inaccessible for cleaning. In K+G<br />

Wetter grinders, the cleaning chamber<br />

completely eliminates this hygiene<br />

weak point: it reliably collects deposits<br />

that can later be simply rinsed out<br />

during daily cleaning via a hose<br />

connected from the outside. Germs<br />

don‘t stand a chance.<br />

An investment that pays off<br />

Want edgy<br />

shapes?<br />

USE OUR TECHNOLOGIES<br />

TO BOOST YOUR SUCCESS!<br />

Cutters, grinders, and mixer grinders<br />

from K+G Wetter for trade and industry<br />

impress with innovative ideas for<br />

impeccable hygiene in <strong>food</strong> processing.<br />

An investment that pays off: with <strong>food</strong><br />

safety and time savings during every<br />

cleaning<br />

fmt<br />

VISIT US AT<br />

GULFOOD MANUFACTURING<br />

04/11/<strong>2025</strong> – 06/11/<strong>2025</strong> • DUBAI<br />

SCHAAF TECHNOLOGIE GMBH<br />

www.<strong>food</strong>extrusion.de<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

27


Processing<br />

Trends in the Growing Frozen Pizza<br />

Sector<br />

Scott Klockow<br />

The frozen <strong>food</strong> market, including<br />

pizza, continues to be one of the<br />

fastest growing market sectors in<br />

<strong>food</strong> processing. Advances in freezing<br />

methods intersect with consumer<br />

trends. Consumers are seeking<br />

healthier, convenient options. These<br />

trends include increased choices of<br />

vegetables and plant-based proteins.<br />

Traditional toppings remain popular<br />

while niche pizza toppings and styles<br />

of crusts are ever expanding. Research<br />

and development teams continue to<br />

build on new flavors and toppings.<br />

Brussel sprouts, beets, arugula,<br />

spinach, zucchini, and yellow squash<br />

are just a few on-trend toppings.<br />

Cauliflower crusts are also at the<br />

forefront. Alternative textured plant<br />

proteins take center stage and appear<br />

on pizzas as shreds, crumbles, or dices<br />

in place of traditional meat selections.<br />

The category of cheese toppings is ever<br />

growing including goat cheese, feta,<br />

and non-dairy, plant-based options.<br />

When considering the purchase of new<br />

capital equipment, processors need to<br />

identify the flow of their current system.<br />

If creating a new line, make sure each<br />

station will work seamlessly with the<br />

next. Safety and flow should be fully<br />

analyzed. Working with a line company<br />

offers an additional amount of security.<br />

In addition to choosing the proper<br />

cutting machine, ask about spare<br />

parts availability, maintenance, and<br />

determine the degree of support after<br />

the sale. Urschel offers support to every<br />

customer for the long life of their cutting<br />

machinery.<br />

Urschel technology delivers precision<br />

and expertise to pizza manufacturers.<br />

With the extensive ability to effectively<br />

cut a gamut of shapes to provide<br />

precision cuts within the targeted<br />

specifications. Many ingredients go into<br />

creating different styles of frozen pizza<br />

and ingredients vary depending on<br />

product characteristics. For toppings,<br />

fruits and vegetables rely on gentle<br />

cutting methods, whereas alternative<br />

proteins require more aggressive<br />

cutting methods. In addition, reduction<br />

of ingredients for sauces and crusts<br />

down to micro-dimensions is necessary<br />

to produce the ideal frozen pizza.<br />

As a powerhouse developer of<br />

cutting solutions, Urschel identifies<br />

the proper machine to pair with the<br />

desired outcome. With slicers, dicers,<br />

milling equipment, and all types<br />

of cuts, Urschel offers boundless<br />

reduction opportunities to frozen<br />

pizza processors. This may translate<br />

into a new beet sauce or cauliflower<br />

flour crust. Urschel size reduction<br />

equipment paves the way for processing<br />

capabilities.<br />

Urschel partners with customers to<br />

optimize their productivity. Test lab<br />

technicians identify new cuts that bring<br />

true benefits to the processors that<br />

work with Urschel. From half-moon<br />

zucchini slices to bow-tie beet cuts,<br />

unique looks abound to help processors<br />

standout in the competitive frozen<br />

pizza industry.<br />

Some of the key issues processors<br />

are facing include adequate labor<br />

and staffing and require more in a<br />

machine design. Through improved<br />

technology, driven by engineering and<br />

manufacturing advancements, the<br />

processor saves time, reduces staffing<br />

requirements, and improves capacity<br />

and quality of product output.<br />

Customers are demanding more in<br />

a design than ever before. Cutting<br />

principles are more precise to produce<br />

tighter, increased in-spec results,<br />

dedicated to increasing usable<br />

product. Components are constructed<br />

with ease-of-use elements, such<br />

as built-in handles, while also being<br />

able to withstand rugged production<br />

environments. Tools that accompany<br />

machines are also designed to expedite<br />

routine procedures. It all relates to time<br />

savings and cost savings.<br />

Customers are looking for a machine<br />

with components that work with<br />

their fast-paced line. Small and<br />

large companies want a robust<br />

machine that will hold precision slice<br />

tolerances throughout production<br />

runs with guarantees of parts and<br />

service when they need them. The<br />

ability to make changes ‘on the fly’ to<br />

be responsive to the needs of their<br />

environment.<br />

28 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Processing<br />

Urschel incorporates sanitation,<br />

cleanability, and durability which are of<br />

great importance in today‘s designs.<br />

Sloped stainless steel surfaces<br />

prevent pooling and assist in sanitation<br />

practices. Hinged panels prevent sheet<br />

metal from being rested on the floor,<br />

while providing full access for cleaning.<br />

The cutting zone is completely separate<br />

from the mechanical zone to negate<br />

cross contamination. Durability of<br />

knives and components is essential.<br />

Removable spindle carriages aid in<br />

sanitation. Higher cleanability saves<br />

time with washdowns and assists in<br />

profitability.<br />

Urschel offers complete support overthe-phone,<br />

in-person plant visits, or<br />

live remotely. Urschel‘s significant<br />

ongoing investment in the global<br />

infrastructure of our company has<br />

resulted in clients receiving expedited<br />

parts and peace of mind knowing<br />

their local office is there for complete<br />

support in terms of maintenance and<br />

training for the long life of their cutting<br />

equipment. Urschel speaks the<br />

language of <strong>food</strong> processing AND the<br />

local language, so important details in<br />

customer expectations are met.<br />

New for the emerging alternative<br />

protein market, the DiversaCut® series,<br />

M6 Dicer, and the M VersaPro® (MVP)<br />

Dicer offer aggressive cutting parts and<br />

feeding spindles created to overcome<br />

products that are normally difficult to<br />

process. These cutting methods also<br />

effectively reduce traditional cooked<br />

meats. Also new in meat processing,<br />

the Affinity large dicer with built-in log<br />

precutter for an all-in-one log dicing<br />

solution.<br />

The Affinity® series is also used for<br />

cheese dicing, so cheese can be<br />

accurately measured and dispensed<br />

on pizza. The large Affinity® Dicer along<br />

with the smaller footprint of the Affinity<br />

Integra-D. For cheese shredding, the<br />

MicroAdjustable® CC series Shred<br />

Head (SH-14) offers expedited knife<br />

changeovers. Urschel machinery<br />

maintains more precise control of the<br />

shred thickness, so processors use less<br />

cheese per ounce while maintaining a<br />

full coverage appearance. This relates<br />

to better control in cheese melting<br />

and cost savings for the processor.<br />

The MicroAdjustable head, sanitary<br />

in design, is U.S.D.A. accepted. Other<br />

U.S.D.A. accepted offerings include<br />

the CCX-D cheese shredder. Whether<br />

shredding or dicing cheese or plantbased<br />

‘cheese’, Urschel cutting<br />

solutions are ever evolving to meet the<br />

flexible needs of production lines.<br />

Thousands of cutting applications<br />

exist that Urschel size reduction<br />

machinery is actively involved. The<br />

Comitrol® Processor line of machinery<br />

is unique to our company. As with all<br />

reduction machinery we engineer and<br />

manufacture, all key components are<br />

crafted, constructed, and assembled<br />

under one roof at Urschel, so strict<br />

quality standards are enforced. The<br />

size reduction heads employed in<br />

the Comitrol line achieve particles<br />

down to micro-dimensions. Potential<br />

applications include sauces, pastes,<br />

slurries, granulations, rice cuts,<br />

crumbles, powders, and flours. Comitrol<br />

reductions continue to be a sought-after<br />

resource for the frozen <strong>food</strong> industry.<br />

The word “Comitrol” means controlled<br />

comminution.<br />

The E TranSlicer® Cutter (ETRS-C),<br />

DiversaCut 2110A® (DCA) and Sprint<br />

2® (SPR2) Dicers feature built-in<br />

discharge conveyors to facilitate<br />

dispensing cut product into totes. The<br />

built-in conveyors assist in effectively<br />

capturing slivered, small cuts of fruit<br />

and vegetable products such as leeks,<br />

onions, tomatoes, or peppers to<br />

promote gentle and complete discharge<br />

from each machine. In addition to the<br />

new conveyor discharge option, the E<br />

TranSlicer may also be equipped with a<br />

bias slicing option.<br />

Customers are encouraged to take<br />

part in a free-of-charge test cut of their<br />

product to determine the optimum<br />

Urschel machine for their cutting<br />

application. This beneficial service<br />

may be scheduled through their local<br />

Urschel contact.<br />

fmt<br />

The Author<br />

Scott Klockow is Director of Applications and<br />

Product Development at Urschel<br />

For more information:<br />

www.urschel.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

29


Packaging<br />

Double Gold at Environmental Packaging<br />

Awards for Sustainability Leaders<br />

Packaging manufacturer Coveris has received major industry recognition for its leadership in sustainability,<br />

winning the prestigious Gold Award for Sustainable Packaging Business of the Year at the Environmental<br />

Packaging Awards, organised by Packaging News. Reinforcing its commitment to environmental<br />

responsibility, Coveris also secured a Packaging Project Gold Award, two Silver Awards and one Bronze<br />

across multiple categories.<br />

Hosted on Tuesday 24th June at The<br />

Kia Oval cricket ground in London,<br />

the Environmental Packaging Awards<br />

celebrate pioneering strategies,<br />

impactful initiatives, and innovative<br />

product designs that advance<br />

sustainability in the UK packaging<br />

sector.<br />

Coveris also received three further<br />

honours for its business performance<br />

and packaging project innovation.<br />

Coveris received a Silver Award in<br />

the Sustainable Investment Project<br />

of the Year category for its nitrogen<br />

generation system at its Spalding site,<br />

which enables the specialist linerless<br />

label facility to be fully self-sufficient<br />

in this key component while delivering<br />

measurable environmental benefits.<br />

“This recognition is testament not<br />

only to our innovative spirit but also<br />

to the impact we are making across<br />

the packaging value chain. From<br />

pioneering recyclable packaging<br />

solutions to scaling circular economy<br />

breakthroughs through ReCover<br />

and empowering colleagues to drive<br />

sustainability in our operations and<br />

culture, we are driving meaningful<br />

change for our industry, our partners,<br />

and the planet.<br />

Reserved for exceptional submissions<br />

that set a new industry benchmark,<br />

a Gold Award represents the highest<br />

accolade. Coveris’ Gold Award for<br />

Sustainable Packaging Business of<br />

the Year is significant recognition<br />

of the manufacturer’s strategic,<br />

measurable, and business-wide<br />

sustainability achievements. From<br />

setting environmental targets<br />

supported by robust data, navigating<br />

legislative change, and innovating<br />

sustainable packaging solutions, to<br />

empowering teams to deliver on its No<br />

Waste strategy, Coveris’ holistic and<br />

data-driven approach and visionary<br />

leadership is driving tangible change.<br />

In the Packaging Project Chilled/Frozen<br />

category, Coveris received a Gold<br />

Award for its MonoFlexP PaperFeel film<br />

developed for Lidl’s Butcher‘s sausage<br />

range, produced by Cranswick.<br />

The recyclable monomaterial pack<br />

combines performance with a unique<br />

paper-like tactile finish, offering both<br />

environmental savings and strong<br />

shelf appeal.<br />

A Silver Award for Recycler of the<br />

Year was presented to the ReCover<br />

Paper recycling facility, recognised<br />

for processing over 10,000 tonnes<br />

of production and customer waste<br />

annually and supporting the circular<br />

economy within Coveris’ Paper<br />

Business Unit.<br />

Finally, a Bronze Award in the<br />

Packaging Project Food-on-the-go:<br />

Takeaway category was awarded for the<br />

RecyclaLite ¾ lined wrap, developed in<br />

collaboration with <strong>food</strong> manufacturer<br />

Samworth Brothers. The innovative<br />

cartonboard format features an<br />

ultra-thin plastic lining, delivering<br />

impressive material reduction without<br />

compromising recyclability or product<br />

integrity.<br />

Christian Kolarik, Coveris’ Chief<br />

Executive Officer, commented,<br />

“Sustainability is more than a<br />

commitment at Coveris, it is embedded<br />

at the very heart of how we operate.<br />

Being awarded Gold in the Sustainable<br />

Packaging Business of the Year<br />

category is an incredible honour and a<br />

reflection of our No Waste vision and<br />

the outstanding progress we’ve made<br />

on our ESG journey.<br />

“These awards are a credit to our<br />

teams whose dedication continues<br />

to drive progress, reinforcing our<br />

commitment to lead the packaging<br />

industry responsibly and sustainably.”<br />

Coveris was recently named a finalist<br />

in the Packaging Europe Sustainability<br />

Awards in the ‘Best Practice’ category<br />

for the role of its ReCover Paper<br />

recycling facility, with winners to be<br />

announced this November at the<br />

Sustainable Packaging Summit in<br />

Utrecht, Netherlands.<br />

fmt<br />

For more information:<br />

www.coveris.com<br />

30<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Packaging<br />

Streamlining Seasonal Shutdowns:<br />

Ensuring Operational Continuity<br />

As shutdown season approaches,<br />

manufacturers across industries are<br />

preparing for necessary maintenance,<br />

upgrades and system optimizations.<br />

In response, SPX FLOW and its house<br />

of brands provide a suite of proactive<br />

diagnostics, rapid delivery of critical<br />

spare parts and customized service<br />

agreements to keep producers‘<br />

equipment at peak performance for the<br />

busy months ahead.<br />

innovative and sustainable solutions.<br />

The company‘s product offering is<br />

concentrated in process technologies<br />

that perform mixing, blending, fluid<br />

handling, separation, thermal heat<br />

transfer and other activities that are<br />

integral to processes performed across<br />

a wide variety of nutrition, health, and<br />

industrial markets. SPX FLOW has<br />

operations in more than 25 countries<br />

and drink sales world, in more 139,5 than 140 x countries. 194 mm, fmt Image Softdrink/Can, CC-en46-AZ495 07/25<br />

“Our goal is to make sure we have<br />

the right parts and service expertise<br />

available when it’s needed most,” said<br />

Ty Jeffers, Vice President of Global<br />

Manufacturing and Supply Chain at SPX<br />

FLOW. “This empowers our customers<br />

to focus on what matters most, driving<br />

productivity and innovation.“<br />

For more information:<br />

www.spxflow.com<br />

drinktec <strong>2025</strong><br />

Fulfillment Centers: New spare part<br />

fulfillment centers in Rochester, NY,<br />

and Bydgoszcz, Poland, are significantly<br />

speeding up delivery times for<br />

customers. In Bydgoszcz over 6,000<br />

SKUs are enhancing response times<br />

across Europe. Year-to-date, orders<br />

from both the Bydgoszcz fulfillment<br />

center and Rochester’s Aftermarket<br />

Center of Excellence (ACE) are shipping<br />

on schedule nearly 100% of the time.<br />

Quick Ship Programs: For missioncritical<br />

equipment, the company offers<br />

fast parts delivery for high-quality<br />

industrial and hygienic pumps, valves<br />

and mixers, helping minimize downtime<br />

and maintain production continuity.<br />

Customized Service Agreements: By<br />

working closely with customers to tailor<br />

Parts Level Agreements and Service<br />

Level Agreements, maintenance plans,<br />

part availability and long-term support<br />

are aligned with the product’s lifecycle.<br />

This means the right spare parts are<br />

delivered on time, preventing unplanned<br />

disruptions and maintaining optimal<br />

performance during shutdown periods.<br />

About SPX FLOW, Inc.<br />

Based in Charlotte, N.C., SPX FLOW,<br />

Inc. improves the world through<br />

Shaping the future<br />

together<br />

It’s important to look beyond the<br />

short term, which is why Krones<br />

is working on “Solutions beyond<br />

tomorrow”. Be it beverage and<br />

<strong>food</strong> production lines, digital<br />

services or plastics recycling:<br />

Krones’ innovative solutions<br />

combine superior performance<br />

with sustainability.<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong><br />

krones.com<br />

31<br />

31


Packaging<br />

Transforming the Food Supply Chain: how<br />

Reusable Packaging Solutions touch Every<br />

Meal<br />

In a world where supply chains are the<br />

invisible lifeline delivering <strong>food</strong> from<br />

farm to fork, the pressure on companies<br />

to have a compliant, <strong>food</strong> safety fit-forpurpose<br />

solution, increase efficiency, cut<br />

waste and boost sustainability has never<br />

been greater. Tosca, a global leader for<br />

100% reusable and recyclable plastic<br />

packaging and pooling solutions, plays a<br />

crucial role in reshaping the modern <strong>food</strong><br />

supply chain, ensuring that every meal<br />

begins with smarter logistics and ends<br />

with satisfied, sustainability-conscious<br />

consumers. From producers and<br />

processors to distributors and retailers,<br />

Tosca’s solutions touch every stage of<br />

the journey, supporting safer handling,<br />

reducing waste, and helping businesses<br />

meet rising demands for performance<br />

and responsibility. In today’s <strong>food</strong> supply<br />

chain, the right packaging choices are<br />

proving more essential than ever.<br />

“Tosca’s mission is to eliminate waste<br />

and unlock hidden value across the<br />

supply chain,” says Jurgen Van Roy,<br />

Vice President of Supply Chain. “From<br />

reducing packaging waste to increasing<br />

the durability and safety of assets, our<br />

model enables businesses to operate<br />

more sustainably while enhancing their<br />

operational performance.”<br />

Safer, cleaner, smarter: packaging<br />

built for <strong>food</strong> integrity<br />

Today’s consumers care not only about<br />

what they eat but also about how<br />

it gets to their table. Transparency,<br />

traceability and sustainability are no<br />

longer optional.<br />

Tosca’s technology-driven solutions<br />

support these goals by enabling clear<br />

traceability of products and reducing<br />

<strong>food</strong> waste through more stable and<br />

hygienic load carriers. Marco Gonzalez,<br />

Managing Director of Central Europe<br />

Downstream, notes: “Customers want<br />

to know that their <strong>food</strong> is safe and<br />

sustainably sourced. Our reusable plastic<br />

pallets and crates are not only more<br />

durable and hygienic, but also designed<br />

to prevent damage and contamination.<br />

That’s critical for preserving <strong>food</strong> safety<br />

and quality.”<br />

By helping retailers eliminate <strong>food</strong> waste<br />

resulting from damaged packaging<br />

or spoilage, Tosca plays a crucial role<br />

in meeting ESG goals and reinforcing<br />

consumer trust. Whether it’s meat, dairy,<br />

produce, or packaged goods, Tosca<br />

provides customisable solutions that<br />

are aligned with each product’s unique<br />

needs and handling requirements.<br />

Wood optic containers. Photos: Tosca<br />

Driving efficiency from the<br />

ground up<br />

Food supply chains are complex,<br />

spanning thousands of kilometres and<br />

involving multiple stakeholders. At<br />

every link, Tosca’s packaging solutions<br />

provide an infrastructure that is both<br />

standardised and flexible, allowing<br />

retailers and producers to scale without<br />

compromising quality.<br />

32<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Packaging<br />

One of the clearest benefits of Tosca’s<br />

approach is its impact on logistics.<br />

By using foldable, stackable, and<br />

standardised assets, customers can<br />

significantly reduce transportation<br />

costs and maximise the use of truck<br />

space. More impressively, Tosca’s<br />

pooling system slashes “empty<br />

miles” – trips where trucks return with<br />

unused capacity.<br />

Vincent Nagels, Managing Director<br />

of Upstream, points to a real-world<br />

case: “We had a customer in Denmark<br />

sending pallets to Spain, and instead<br />

of returning those pallets empty, we<br />

now collect them locally and deliver<br />

them to another customer in Spain.<br />

This simple switch has led to a huge<br />

reduction in carbon emissions and<br />

transport costs.”<br />

Tosca’s customers also benefit from<br />

improved asset visibility and inventory<br />

control. In markets such as Central<br />

Europe, where Tosca’s RFID and IoT<br />

technologies are already in place,<br />

customers have access to real-time<br />

tracking data that enhances pool<br />

transparency and reduces the need for<br />

buffer stock, lowering working capital<br />

requirements. This leads to greater<br />

predictability, fewer surprises, and<br />

more strategic planning. From passive<br />

RFID tracking to active IoT monitoring,<br />

Tosca’s asset tracking capabilities<br />

are designed to evolve with customer<br />

needs. The company continues to<br />

invest in these technologies as part of<br />

its broader commitment to smarter,<br />

more responsive supply chains.<br />

Sustainability through circularity:<br />

Tosca’s closed-loop approach<br />

Reusable packaging is inherently<br />

sustainable, but Tosca takes it a<br />

step further by embedding circular<br />

economy principles into every layer<br />

of its business. Instead of relying on<br />

single-use packaging that ends up in<br />

landfills and drains resources, Tosca’s<br />

plastic-based assets are designed<br />

for durability, and when they reach<br />

the end of their usable life, they are<br />

recycled and reborn.<br />

“Our entire model is circular,” says<br />

Jurgen Van Roy. “We collect assets,<br />

inspect them, repair if needed, and<br />

clean them thoroughly with <strong>food</strong>approved<br />

detergents. If an asset<br />

is beyond repair, it’s recycled and<br />

reintroduced into the system. No<br />

plastic is wasted, and the loop is fully<br />

closed.”<br />

This closed-loop approach results<br />

in tangible environmental benefits.<br />

Tosca’s pooling model reduces<br />

packaging waste, cuts down carbon<br />

emissions, and helps customers<br />

comply with evolving legislation<br />

across Europe, such as the upcoming<br />

Packaging and Packaging Waste<br />

Regulation (PPWR).<br />

A powerful, complete solution<br />

across the supply chain<br />

What sets Tosca apart is its ability to<br />

apply this circular approach across<br />

the entire supply chain, offering<br />

a complete, reusable packaging<br />

solution from producer to retailer that<br />

delivers both operational value and<br />

environmental benefits.<br />

As Vincent Nagels explains, Tosca is<br />

vertically integrated, which means it<br />

manages all the value contributors<br />

across the entire supply chain. “We<br />

are uniquely able to combine our<br />

upstream and downstream products to<br />

create a powerful, effective returnable<br />

packaging for our customers, ranging<br />

from small-medium companies to one<br />

of the largest European FMCGs and<br />

retailers.”<br />

Innovation that never stops<br />

Innovation is at the heart of Tosca’s<br />

identity. With a dedicated team<br />

focused on product design, material<br />

science and digital technologies,<br />

the company continues to push<br />

the boundaries of what reusable<br />

packaging can achieve.<br />

“We’re not just reacting to change;<br />

we’re anticipating it,” says Jurgen Van<br />

Roy. “Our innovation team looks at how<br />

to improve the strength and durability<br />

of assets, how to make materials more<br />

sustainable, how to embed technology<br />

like tracking to create smarter, more<br />

responsive systems.”<br />

Automation is another area where<br />

Tosca is anticipating evolving needs.<br />

As warehouses become increasingly<br />

automated, the consistency and<br />

reliability of plastic pallets become<br />

critical. As Marco Gonzalez explains,<br />

“plastic load carriers are much more<br />

suitable because they maintain their<br />

shape, weight, and integrity across<br />

multiple uses, which is essential for<br />

reliable handling by machines and AI<br />

systems.”<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong> 33


Packaging<br />

A trusted partner in<br />

transformation<br />

Tosca’s value extends beyond<br />

products. At its core, the company<br />

operates as a strategic partner,<br />

working closely with customers<br />

to assess their needs, identify<br />

opportunities for efficiency, and develop<br />

long-term solutions. This collaborative<br />

approach sets Tosca apart in a crowded<br />

marketplace.<br />

“Customers approach us because they<br />

see us as experts in reusable plastic<br />

packaging. They come to us for our<br />

insights. Whether it’s reducing costs,<br />

increasing <strong>food</strong> safety or adapting to<br />

new legislation, we work hand-in-hand to<br />

find the best way forward,” says Vincent<br />

Nagels<br />

Laurent Le Mercier, EMEA President,<br />

concludes: “We value long-term<br />

relationships with everyone in the supply<br />

chain – from carriers and retailers to<br />

third-party wash centres and recyclers.<br />

It’s only through close partnerships that<br />

we can continuously improve and evolve<br />

together.”<br />

As the pressures on the global <strong>food</strong><br />

supply chain grow, Tosca’s reusable<br />

Laurent Le Mercier, EMEA President, Tosca<br />

packaging solutions become vital and<br />

transformative.<br />

About Tosca<br />

Tosca is a global leader in reusable<br />

plastic packaging and performance<br />

pooling solutions. Committed to driving<br />

sustainability and innovation across<br />

industries, Tosca focuses on supplying<br />

innovative packaging solutions for a wide<br />

variety of industries.<br />

Jurgen Van Roy<br />

Tosca‘s end-to-end pooling capabilities<br />

offer a smart and sustainable solution<br />

for growers, suppliers, and retailers.<br />

By utilising reusable containers and<br />

pallets, Tosca not only reduces costs<br />

but also enhances supply chain<br />

performance.<br />

fmt<br />

For more information:<br />

www.toscaltd.com<br />

34<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


<strong>Marketing</strong><br />

Bühler Networking Days <strong>2025</strong>:<br />

Growing Business, Lowering Footprint<br />

Industry multiplies impact for successful and sustainable businesses<br />

Over 1,200 business leaders from the<br />

<strong>food</strong>, feed, and sustainable mobility<br />

and materials sectors gathered<br />

at Bühler’s headquarters in Uzwil,<br />

Switzerland, to address the urgent<br />

challenge of building successful<br />

businesses that feed and move 10<br />

billion people sustainably by 2050.<br />

Many key solutions are in place that<br />

meet these challenges. What is needed<br />

now is to multiply their impact at scale.<br />

On June 23 and 24, representatives<br />

from industry, business, and academia<br />

exchanged practical solutions to<br />

ongoing and emerging sustainability<br />

challenges at the event – a unique<br />

platform designed to advance<br />

innovative approaches, foster<br />

meaningful partnerships, and put a<br />

spotlight on education and leadership.<br />

With the theme “Multiplying impact<br />

together,” the Networking Days <strong>2025</strong><br />

highlighted the courage to navigate<br />

uncertainty and the solutions available<br />

now to build successful companies<br />

that bring positive impact at massive<br />

scale.<br />

Speaking at the event, Bühler Group<br />

CEO Stefan Scheiber described the<br />

power of collaboration and cooperation<br />

to multiply the impact of innovation.<br />

“The currency to survive in an era of uncertainty<br />

is courage,” said Ranjay Gulati, Professor of<br />

Business Administration at Harvard Business<br />

School, in his keynote address.<br />

“Every breakthrough, partnership,<br />

and bold decision has the potential to<br />

create ripples – spreading knowledge,<br />

inspiring action, and driving progress,”<br />

he said. “But their true power lies in the<br />

multiplier effect: when these ripples<br />

connect, they create waves of change.<br />

By working together, businesses and<br />

industries don’t just add incrementally<br />

to progress – they accelerate it by<br />

compounding their influence and<br />

scaling solutions far beyond what any<br />

single effort could achieve.”<br />

Ian Roberts, Bühler Group CTO said:<br />

“It is so clear now that we must act<br />

with focus and collaboration to bring<br />

the impact necessary to preserve<br />

the healthy state of our planet. I<br />

am energized by the potential and<br />

willingness shown by our 1,200 guests –<br />

not to simply talk, but to build concrete<br />

actions and to share what they have<br />

already achieved to accelerate group<br />

learning and impact multiplication.”<br />

The Networking Days <strong>2025</strong> was the<br />

fourth Bühler Group Networking Days<br />

event. The Swiss-based technology<br />

group has convened leaders from the<br />

industries it serves once every three<br />

years since 2016. Attendees at this<br />

year‘s event traveled from 90 countries<br />

and six continents.<br />

Big change needs bold leadership<br />

Speaking directly to the many<br />

<strong>food</strong> industry leaders attending<br />

the event, Laurent Freixe, CEO of<br />

Nestlé, emphasized the sector’s<br />

responsibility to find ways to feed a<br />

growing global population sustainably.<br />

“Climate change is a reality, but there<br />

is leadership and there are sciencebased<br />

solutions, so I am very, very<br />

hopeful that together we can make<br />

a collective impact,” Freixe said. “As<br />

the key players in the <strong>food</strong> system,<br />

we collectively have power. We have<br />

the ability to address many issues<br />

the planet is facing, and we should be<br />

taking the responsibility that comes<br />

with it very seriously.”<br />

Stefan Scheiber (top), CEO of Bühler Group,<br />

and Ian Roberts, CTO of Bühler Group, officially<br />

opened the Networking Days <strong>2025</strong>.<br />

In a year marked by political and<br />

economic turbulence, keynote<br />

speakers emphasized the urgent<br />

role of industry in tackling the world’s<br />

most pressing challenges. In such<br />

times, it is easy for business leaders<br />

to retreat into caution, but building<br />

resilient, future-ready businesses<br />

requires courage and decisive action.<br />

“The currency to survive in an era<br />

of uncertainty is courage,” said<br />

Ranjay Gulati, Professor of Business<br />

Administration at Harvard Business<br />

School, in his keynote address.<br />

“Uncertainty causes fear, and fear can<br />

be paralyzing. But to survive and thrive,<br />

you must be bold and take action.”<br />

Gulati explained that in unpredictable<br />

environments, companies cannot<br />

eliminate uncertainty. Instead of<br />

resisting it, he urged leaders to adopt<br />

an agile mindset, one that allows<br />

for experimentation and learning to<br />

navigate the path forward.<br />

Sustainable business success<br />

The key message at the event was<br />

that sustainability is a sound business<br />

strategy that drives profitable growth<br />

and long-term resilience, and is the<br />

outcome of strong leadership. Professor<br />

Johan Rockström, a leading expert on<br />

global sustainability and Director of the<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

35


Photos: Bühler Group<br />

Over 1,200 business leaders from the <strong>food</strong>, feed, and sustainable mobility and materials sectors gathered at Bühler’s headquarters in Uzwil, Switzerland,<br />

to address the urgent challenge of building successful businesses that feed and move 10 billion people sustainably by 2050.<br />

Potsdam Institute for Climate Impact<br />

Research, highlighted the urgent<br />

need for industry to operate within<br />

Earth’s safe limits. As the architect of<br />

the Planetary Boundaries framework,<br />

he stressed that sustainability is<br />

no longer optional – it is essential<br />

to resilience, competitiveness, and<br />

future success. He encouraged<br />

leaders to speak openly about the<br />

business value of sustainability:<br />

“We must think of sustainability as<br />

central to competitiveness, security,<br />

stability, and health,” he said. “When a<br />

decision improves your performance,<br />

attracts talent, opens new markets,<br />

or enhances resilience, communicate<br />

that clearly: show that sustainability<br />

is not a burden – it’s a competitive<br />

advantage.”<br />

Other speakers throughout the event<br />

echoed the magnitude and urgency of<br />

the challenge, calling for accelerated<br />

innovation – in digital tools, process<br />

technologies, and business models<br />

– to deliver more value with fewer<br />

resources.<br />

Johan Westman, CEO of plantbased<br />

oils producer AAK, shared<br />

his company’s journey toward<br />

sustainability leadership. Since 2019,<br />

AAK has transformed its palm oil<br />

supply chain, prioritizing sources<br />

verified as deforestation-free. By 2024,<br />

91% of its palm oil supply met this<br />

standard – a shift that coincided with a<br />

significant increase in profitability. AAK<br />

believes that there should be more<br />

focus on producing sustainable palm<br />

oil. “Palm oil offers yields per hectare<br />

4 to 10 times greater than any other<br />

plant-based oil,” says Westman. “That’s<br />

important when you need to feed the<br />

world.”<br />

Transformation through<br />

collaboration<br />

Thomas Zurbuchen, Leader of ETH<br />

Zurich | Space, and former Head of<br />

Science at NASA, spoke about the<br />

importance of collaboration between<br />

science and industry in addressing<br />

climate and environment-related<br />

challenges. “Industry has the ability<br />

to take scientific ideas and transform<br />

them into innovative solutions that<br />

make a real difference,” he said.<br />

“Sometimes the future is already<br />

here, you just need to scale it.” As<br />

an example, Zurbuchen highlighted<br />

recent developments in satellite<br />

imaging technology: “We can now use<br />

new technologies to analyze data from<br />

space with a resolution of millimeters<br />

and make it useful to inform decisions<br />

on the ground,” he said. “A farmer can<br />

use satellite images to decide exactly<br />

which fields need fertilizer and which<br />

do not.”<br />

Many speakers echoed the message<br />

about the power of collaboration to<br />

drive sustainable business success,<br />

mitigate climate change, protect and<br />

restore nature, create jobs, and ensure<br />

<strong>food</strong> security.<br />

Michele Andriani, CEO of Andriani<br />

S.p.A., gave a compelling example of<br />

the power of circularity to unlock new<br />

markets. His company set out to find<br />

alternative uses for all the side-streams<br />

generated by its core <strong>food</strong> production<br />

business. That led to the development<br />

of entirely new product lines – from<br />

pet <strong>food</strong> to nutritional supplements<br />

– with support from Bühler and other<br />

partners. Any material that cannot be<br />

transformed into a valuable product<br />

is instead used to generate energy<br />

for manufacturing. “Sustainability<br />

is not a goal, but a way of acting and<br />

doing business,” said Andriani. “For us,<br />

circularity is not just a sustainability<br />

concept – it’s an engine for innovation<br />

and growth that has opened doors to<br />

entirely new sectors.”<br />

Delivering on promises: grow<br />

business, lower footprint<br />

“Reflecting the urgency with which we<br />

need to act, our efforts go beyond simple<br />

compliance, drawing on partnerships,<br />

innovation, and a focus on building<br />

businesses that deliver measurable<br />

reductions in environmental footprint,<br />

while supporting profitable growth<br />

for both our customers and our<br />

company,” said Ian Roberts, Bühler<br />

Group CTO. “This work not only<br />

benefits the environment but also<br />

drives operational efficiency, creates<br />

36 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


<strong>Marketing</strong><br />

jobs, and builds long-term resilience.<br />

We are helping our customers achieve<br />

significant reductions in energy<br />

consumption, waste generation, and<br />

water usage – delivering real impact up<br />

and down the value chain.”<br />

Bühler supports its customers in<br />

growing their businesses while<br />

lowering their footprint in many ways.<br />

From offering new state-of-the-art<br />

solutions to optimizing current systems<br />

through services, including machinery<br />

refurbishment, digital process control,<br />

and predictive maintenance. These<br />

services lead to higher productivity<br />

and yields, resulting in better returns<br />

on investment alongside positive<br />

environmental impacts. As a result,<br />

Bühler is delivering on its promise to<br />

multiply solutions that reduce energy<br />

consumption, waste, and water use in<br />

its customers‘ value chains by 50%.<br />

According to Bühler’s value chain<br />

analysis, when combined with other<br />

technologies and solutions beyond<br />

Bühler’s portfolio, peak savings<br />

potential exceeds 80% in some value<br />

chains. The CO 2<br />

e reduction potential<br />

is 71% for processing aluminum into<br />

finished products, 77% for transforming<br />

cocoa beans into chocolate, and 65%<br />

for processing rice.<br />

Safe, healthy, affordable <strong>food</strong> that<br />

tastes good<br />

A panel discussion focused on the<br />

challenge of providing safe, healthy,<br />

and affordable <strong>food</strong> to a growing global<br />

population. Abigail Stevenson, Chief<br />

Science Officer at Mars, described<br />

the rising importance of nutritional<br />

density in packaged <strong>food</strong> products,<br />

with manufacturers adding more whole<br />

grains, nuts, and legumes to their<br />

products. She also emphasized the<br />

value of collaboration across sectors:<br />

“Looking beyond our industry is critical<br />

for broadening perspectives and for<br />

really thinking differently. By coming<br />

together with people from different<br />

parts of the industry and the ecosystem,<br />

we find novel ways to think about how to<br />

address the challenges we all face.”<br />

Florian Schattenmann, Chief<br />

<strong>Technology</strong> Officer at Cargill<br />

Incorporated, underscored the<br />

complexity of this task and noted that<br />

efforts to improve nutrient density<br />

required companies to achieve four<br />

simultaneous objectives. “Products<br />

need to offer the right taste, the right<br />

nutrition profile, the right sustainability<br />

profile, and the right cost,” he said.<br />

“And of those, taste is king.”<br />

Operating robust <strong>food</strong> systems in<br />

Africa comes with its own challenges,<br />

including limited infrastructure<br />

and difficulties securing expertise<br />

and capital: “You need successful<br />

businesses to feed the world,” said<br />

Simon Tecleab, Chief Executive Officer<br />

at Naval Group. He described how<br />

his company had expanded from its<br />

roots in Eritrea to develop a network<br />

of processing and production sites<br />

across neighboring countries. The<br />

Group has set up its own logistics<br />

company to move products from<br />

farms to processing sites and is now<br />

partnering with Bühler to build a stateof-the-art<br />

<strong>food</strong> park in Angola.<br />

Mandla Nkomo, Chief Executive<br />

Officer at Partners in Food Solutions,<br />

is another supporter of the power<br />

of innovation and entrepreneurship<br />

to resolve challenges in Africa’s<br />

<strong>food</strong> systems. His organization<br />

connects experts from world-class<br />

<strong>food</strong> companies with farmers and<br />

<strong>food</strong> processors in countries across<br />

Africa. “Talent is evenly distributed,<br />

but opportunity isn’t,” he said. “Let’s<br />

create an opportunity superhighway to<br />

transform Africa’s <strong>food</strong> systems, one<br />

factory at a time.”<br />

Innovation in action<br />

Leaders attending the event also had<br />

the opportunity to see innovative<br />

technologies at work in Bühler‘s<br />

extensive research and training center<br />

facilities in Uzwil. Technologies on<br />

display included new solutions for<br />

milling, AI process optimization tools,<br />

digitally-controlled die casting, and<br />

energy-efficient technologies for<br />

grain puffing, <strong>food</strong> extrusion, and the<br />

production of plant-based proteins.<br />

In the final Networking Days session,<br />

the topic returned to bold leadership.<br />

Francois Pienaar, on the 30th anniversary<br />

of his historic Rugby World Cup victory<br />

as captain of the Springboks, recalled<br />

Professor Johan Rockström, a leading expert<br />

on global sustainability and Director of the<br />

Potsdam Institute for Climate Impact Research,<br />

highlighted that sustainability is no longer optional,<br />

it is essential to resilience, competitiveness,<br />

and future success.<br />

the significance of that event in the<br />

history of post-Apartheid South Africa.<br />

His sporting career, he told guests, gave<br />

him the chance to witness the effect of<br />

great leaders. “They embody the spirit<br />

of perseverance, understanding the<br />

pressure of competition and thriving<br />

under it. From them, I have learned that<br />

great leaders make decisions grounded<br />

in strong principles. They balance<br />

critical thinking with a resistance to<br />

groupthink, fearlessly embracing risks<br />

and maintaining their integrity,” he said.<br />

“At the heart of all is a profound care for<br />

society and a commitment to leaving<br />

… them in a better state. Imagine the<br />

impact we could have if we cultivate<br />

a generation of young leaders with<br />

integrity.”<br />

Bühler Networking Days <strong>2025</strong> set a<br />

new benchmark, bringing together<br />

the largest number of industry leaders<br />

and the broadest range of sectors in<br />

the event’s history. Guests left Uzwil<br />

with fresh insights, new strategic<br />

connections, and a strengthened<br />

commitment to driving progress within<br />

their organizations. In his closing<br />

remarks, CEO Stefan Scheiber thanked<br />

participants their ideas and active<br />

engagement, urging them to act boldly:<br />

“We need the courage to take decisive<br />

action – action that accelerates<br />

growth and drives the sustainable<br />

transformation of businesses, value<br />

chains, and entire industries. By doing<br />

this, we will shape a better future for<br />

our businesses and our societies, and<br />

truly multiply impact together.” fmt<br />

For more information:<br />

www.buhlergroup.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

37


Events<br />

drinktec <strong>2025</strong> – In the Starting Blocks<br />

Preparations for drinktec <strong>2025</strong>, the world’s leading exhibition for the beverage and liquid <strong>food</strong> industry,<br />

are entering their final phase. Registration figures are strong, demonstrating the exhibition’s impressive<br />

standing. From 15 to 19 September <strong>2025</strong>, over 1,000 exhibitors from more than 50 countries will come<br />

together in Munich to showcase the latest trends. Spanning over 73,000 square meters, exhibitors will<br />

present solutions and expertise covering the entire value chain, addressing all industry challenges.<br />

Rolf Keller, Managing Director of<br />

YONTEX, underlines the importance of<br />

drinktec within the global beverage and<br />

liquid <strong>food</strong> market: „drinktec remains<br />

closely aligned with market needs, and<br />

this year’s edition is no exception. The<br />

strong response to drinktec <strong>2025</strong> is a<br />

testament to this strategic alignment.“<br />

Markus Kosak, Executive Director of the<br />

drinktec Cluster, adds: „The international<br />

exhibitor base is at the core of drinktec’s<br />

identity and underscores its strength.<br />

For visitors, this means that drinktec<br />

is uniquely positioned as the go-to<br />

platform for discovering future-oriented<br />

solutions tailored to the beverage and<br />

liquid <strong>food</strong> sectors worldwide. Once<br />

again, the event will serve as the global<br />

summit for raw materials, technology,<br />

and machinery related to the production<br />

and marketing of beverages and liquid<br />

<strong>food</strong>s.“<br />

This demonstrates that drinktec is living<br />

up to its reputation as the industry’s<br />

leading global trade fair. With the <strong>2025</strong><br />

edition, the industry affirms the breadth<br />

of technologies and solutions available<br />

internationally for beverage and liquid<br />

<strong>food</strong> production. The familiar distribution<br />

of one-third domestic and two-third<br />

international exhibitors will again be<br />

maintained.<br />

Liquidrome – A vision of the future<br />

Looking ahead, the supporting<br />

programme has undergone a conceptual<br />

redesign, as Markus Kosak explains: „We<br />

are consolidating our programme in hall<br />

C4 with our new format, ‘Liquidrome’. This<br />

area will serve as a forum for knowledge<br />

exchange, exhibitor presentations, and<br />

interaction with academia and research.<br />

With Liquidrome, we are laying the<br />

foundation for the dialogue of the future.“<br />

This interactive space will broaden<br />

information access for visitors and offer<br />

insights into novel product concepts,<br />

the use of innovative technologies, and<br />

emerging market strategies. In close<br />

coordination with drinktec’s conceptual<br />

sponsor, the VDMA Food Processing<br />

and Packaging Machinery Association,<br />

the content will be structured around<br />

three central themes.<br />

Key topics highlight future<br />

prospects<br />

Under the topic ‘Circularity & Resource<br />

Management’, topics such as water<br />

reuse and wastewater treatment will be<br />

addressed. Presentations will explore<br />

how global requirements for water<br />

conservation can be implemented from<br />

various perspectives. Additional focal<br />

points include energy recovery, the<br />

use of by-products from production<br />

processes, and more efficient packaging<br />

material usage. The implementation<br />

of the EU’s Packaging and Packaging<br />

Waste Regulation (PPWR) will also be<br />

reflected in the lecture programme.<br />

The second topic, ‘Data2Value’, focuses<br />

on process transparency and the<br />

integration of machine learning and<br />

AI-based applications. Topics include<br />

flavor prediction models and predictive<br />

maintenance. These approaches also<br />

apply to cleaning process design: AI<br />

combined with machine learning enables<br />

the detection of contamination levels in<br />

containers and triggers self-adjusting<br />

cleaning cycles accordingly.<br />

The third topic, ‘Lifestyle & Health’,<br />

provides inspiration on flavor solutions<br />

for low- or no-alcohol beers, alcoholfree<br />

wines, and fermented beverages—<br />

empowering manufacturers to tap into<br />

this growing segment with optimized<br />

recipes. Functional drinks enriched with<br />

minerals, vitamins, amino acids, fiber, or<br />

probiotics are expected to gain market<br />

share. The addition of plant-based<br />

proteins, some derived from brewing byproducts,<br />

will also become increasingly<br />

important.<br />

Startup zone – Strong participation<br />

Part of the Liquidrome, the Startup<br />

zone has seen a particularly strong<br />

response this year. These startups<br />

demonstrate clear innovation potential,<br />

particularly in IT solutions for the<br />

industry. Maintenance management<br />

systems, cloud technologies, and other<br />

digital solutions are a key focus. Young<br />

companies are also concentrating on<br />

energy and heat supply for beverage<br />

production and the development of<br />

innovative additives.<br />

Positive global outlook<br />

In recent months, the exhibition team,<br />

in cooperation with the VDMA, has<br />

conducted an extensive international<br />

outreach programme. The drinktec<br />

Roadshow remains a proven format for<br />

gaining in-depth insights into market<br />

conditions through direct dialogue<br />

with key global stakeholders. Covering<br />

approximately 20 countries across all<br />

continents, the roadshow facilitated<br />

high-level industry engagement.<br />

“The global response has been<br />

overwhelmingly positive. We gained<br />

valuable insights into the strategic<br />

and economic priorities of our target<br />

markets. This exchange is absolutely<br />

vital to ensuring drinktec remains<br />

perfectly aligned,” reflects Kosak. fmt<br />

For more information:<br />

www.drinktec.com<br />

38 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Events<br />

SEPTEMBER<br />

OCTOBER<br />

15-19 September<br />

Munich, Germany<br />

drinktec<br />

YONTEX GmbH & Co. KG<br />

Kürschnershof 2-4<br />

90403 Nuremberg,<br />

Germany,<br />

Email: info@yontex.com,<br />

www.brau-beviale.de<br />

23-25 September<br />

Nuremberg, Germany<br />

Fachpack<br />

NürnbergMesse GmbH<br />

Messezentrum,<br />

90471 Nuremberg<br />

Tel.: +49 911 86 06 49 09<br />

Fax: +49 911 86 06 49 08<br />

www.fachpack.de<br />

23-25 September<br />

Nuremberg, Germany<br />

Powtech<br />

NürnbergMesse GmbH<br />

Messezentrum,<br />

90471 Nuremberg<br />

Tel.: +49 911 86 06 49 09<br />

Fax: +49 911 86 06 49 08<br />

www.powtech.de<br />

24-26 September<br />

Birmingham, UK<br />

PPMA Ltd. <strong>2025</strong><br />

PPMA Ltd.<br />

New Progress House,<br />

34 Stafford Road,<br />

Wallington, Surrey SM6 9AA<br />

Tel.: +44 (0)20 8773 8111<br />

www.ppmashow.co.uk<br />

19-21 October<br />

Baghdad Iraq<br />

Irag Agro<strong>food</strong><br />

fairtrade Messe GmbH & Co. KG<br />

Vossstr. 3,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

OCTOBER<br />

NOVEMBER<br />

DECEMBER<br />

28 - 30 October<br />

Chicago, IL<br />

EATS – The Equipment and<br />

<strong>Technology</strong> Show for Food &<br />

Beverage, formerly Process Expo<br />

Food Production Solutions Association<br />

1451 Dolley Madison Blvd., Suite 101<br />

McLean, VA 22101-3850<br />

703.761.2600<br />

info@fpsa.org<br />

28-30 October<br />

Accra, Ghana<br />

Agro<strong>food</strong> Ghana<br />

fairtrade Messe GmbH & Co. KG<br />

Vossstr. 3,<br />

69115 Heidelberg, Germany<br />

Tel.: +49-6221/4565-0<br />

Fax: +49-6221/4565-25<br />

info@fairtrade-messe.de<br />

www.fairtrade-messe.de<br />

4-6 November<br />

Dubai, UAE<br />

Gul<strong>food</strong> Manufacturing<br />

Dubai World Trade Centre,<br />

P.O. Box 9292, Dubai, UAE<br />

Tel: (+971) 4 308 6124<br />

info@dwtc.com<br />

www.gul<strong>food</strong>.com<br />

25-27 November<br />

Nuremberg, Germany<br />

SPS - Smart Production Solutions<br />

Mesago Messe Frankfurt GmbH<br />

Rotebühlstr. 83-85<br />

70178 Stuttgart, Deutschland<br />

Tel. +49 711 61946-0<br />

Fax +49 711 61946-91<br />

info@mesago.com<br />

mesago.com<br />

02-04 December<br />

Paris, France<br />

Fi Europe<br />

Informa Markets,<br />

WTC Tower Ten, 7th Floor,<br />

Strawinkskylaan 763, 1077 XX<br />

Amsterdam, The Netherlands<br />

Tel.: +31-20-409 9544<br />

Fax: + 31-20-363 2616<br />

www.figlobal.com<br />

This list of events is accurate, to the best of our knowledge. However potential visitors are recommended to check with the<br />

organizer since some details are subject to change. We make no claims to be complete and are grateful for any corrections<br />

or completions. Please contact: <strong>food</strong>@harnisch.com<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

39


Events<br />

Resounding Success for Iran agro<strong>food</strong><br />

<strong>2025</strong><br />

-Iran agro<strong>food</strong> <strong>2025</strong> reaffirms its status<br />

as a pivotal hub for innovation and<br />

thriving international trade.<br />

The 32nd edition of Iran agro<strong>food</strong><br />

passed like a whirlwind: 851 exhibitors<br />

from 13 countries converged for<br />

an intensive series of back-to-back<br />

meetings, captivating demos, and<br />

pivotal deal-making sessions. The<br />

atmosphere was electric, bustling<br />

aisles resonated with animated<br />

conversations, and opportunities<br />

flourished at every turn.<br />

What made this year even more<br />

remarkable is the resurgent wave<br />

of international participation. From<br />

China and Türkiye to Brazil, Germany,<br />

India and Italy, from the UAE, Austria<br />

and Greece to Russia, Spain and<br />

Uzbekistan, the global <strong>food</strong>, <strong>food</strong><br />

ingredients, processing, and packaging<br />

industries showcased their robust<br />

presence. Well over 40,000 trade<br />

visitors from all parts of Iran and<br />

beyond flocked to the 24 halls and<br />

took up the entire outdoor area of the<br />

Tehran International Fairgrounds.<br />

Comprehensive coverage of the<br />

agro<strong>food</strong> value chain<br />

Iran agro<strong>food</strong> <strong>2025</strong> once again<br />

showcased the entire agro<strong>food</strong> value<br />

chain, from field to fork, through its four<br />

dedicated partial fairs. These spread<br />

across 24 halls, offering unparalleled<br />

opportunities for networking and<br />

discovery.<br />

• Iran agro<br />

• Iran <strong>food</strong> + hospitality<br />

• Iran <strong>food</strong> ingredients<br />

• Iran <strong>food</strong> + bev tec<br />

Iran: The largest agro<strong>food</strong> market<br />

in the Middle East<br />

With a population of 90 million, Iran<br />

remains the largest agro<strong>food</strong> market<br />

in the Middle East. The country‘s<br />

agro<strong>food</strong> sector is thriving, with<br />

significant growth in <strong>food</strong> and beverage<br />

production, exports, and the import of<br />

processing and packaging machinery.<br />

Iran is a global leader in producing key<br />

crops like apricots, pistachios, and<br />

saffron, and its market for agricultural<br />

technology is among the fastestgrowing<br />

in the region.<br />

According to WTO, Iranian <strong>food</strong><br />

imports made up for US16.9 billion in<br />

2023, while <strong>food</strong> exports amounted<br />

for US$5.8 billion compared to<br />

US$4.8 billion in 2022. Iranian imports<br />

of <strong>food</strong> processing and packaging<br />

machinery stood at €138 million in<br />

2023, whereas imports of packaging<br />

machinery made up for €66 million in<br />

2023. (VDMA)<br />

fmt<br />

For more information:<br />

www.iran-agro<strong>food</strong>.com<br />

fairtrade - Valuable business<br />

contacts<br />

Founded in 1991, fairtrade has<br />

long been one of the leading<br />

organisers of professional<br />

international agro<strong>food</strong> &<br />

plastprintpack trade fairs in<br />

Africa and the Middle East. Over<br />

the decades, more than 36,000<br />

exhibitors and 1.5 million trade<br />

visitors have expressed their<br />

confidence in the company. With<br />

these international trade shows,<br />

fairtrade takes innovative ways<br />

to connect emerging markets<br />

with solution providers from<br />

across the globe. Facilitating<br />

valuable business contacts<br />

between exhibitors and trade<br />

visitors - that‘s what at fairtrade<br />

stands for.<br />

fairtrade is managed by its<br />

founder Martin März and his son<br />

Paul, who joined the company<br />

in 2016, and builds on a highly<br />

motivated team of experienced<br />

and young professionals,<br />

many of them qualified inhouse<br />

over three years in<br />

partnership with the German<br />

Cooperative State University<br />

to a Bachelor of Arts degree<br />

in Business Administration<br />

- Exhibition, Convention &<br />

Event Management or Media &<br />

Communication Management.<br />

ISO 9001:2015 certified and<br />

a member of UFI The Global<br />

Association of the Exhibition<br />

Industry, fairtrade strives for<br />

high customer satisfaction with<br />

excellent service and innovative<br />

products.<br />

40 <strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong>


Events<br />

XXI International Trade Fair<br />

for Savoury Snacks & Nuts<br />

FIL EXPO<br />

Lisbon<br />

Portugal<br />

17–18 June<br />

2026<br />

Move your<br />

business<br />

forward<br />

at the worldwide fair<br />

for savoury snacks<br />

➝ Trends<br />

➝ Tastes<br />

➝ Technologies<br />

➝ Suppliers<br />

➝ Decision-makers<br />

➝ Distributors<br />

Enquiries<br />

➝ Trade Partners<br />

veronica@esasnacks.eu<br />

<strong>food</strong> <strong>Marketing</strong> & <strong>Technology</strong> • August <strong>2025</strong><br />

41<br />

➝ Customers<br />

snackex.com


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PREVIEW • OCTOBER <strong>2025</strong><br />

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Food Fi Europe Ingredients ReviewEurope in<br />

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